What’s the current state of social media for business? Should you spend time on Facebook, LinkedIn, Twitter, Pinterest, Instagram, or something else?   How to create connections and relationships with existing and potential clients Strategy around content for social media including scheduling Actionable tips you can try today

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Social Media for Business 2017
Amy Neumann - Good Plus Tech
September 30, 2017
Download presentation: https://www.slideshare.net/amyneumann

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• What’s the current state of social
media for business?
• Should you spend time on Facebook,
LinkedIn, Twitter, Pinterest,
Instagram, or something else?
• How to create connections and
relationships with existing and
potential clients
• Strategy around content for social
media including scheduling
• Actionable tips you can try today
Agenda

3. 3https://www.youtube.com/watch?v=jottDMuLesU

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Join the conversation
Social media is word-of-mouth
marketing in the digital age. Social
media activity reveals what customers
want, need and expect from
businesses.
Connecting with customers to improve
your social presence is important:
• It can help build your brand
• It can improve your reputation through
regular engagement with a network of
current and potential customers.

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"The goal is not to be good at social
media.
The goal is to be good at business
because of social media.”
– Jay Baer

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Talk AboutWhat PeopleWantTo See or Read
(Not WhatYouWantToTalk About)

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To Help with Planning:
Who do you want to reach?
What do you want them to know?
What do you want them to do?

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Add VALUE to
your client’s day
by being
useful, helpful,
and relevant.
The Key to Social Media:

9. 9http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

10. 10http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

11. 11http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

12. 12http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

13. 13http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

14. 14http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

15. 15http://www.pewinternet.org/2016/11/11/social-media-update-2016/

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https://iag.me/socialmedia/top-5-social-media-management-tools/

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 Evergreen
 Lists
 Quotes
 Community
 HowTo’s/ Hacks
 Topical/Trendy
 News
 Entertaining/Inspiring
 Educational
 About Us/Promotional/Testimonials
 Contests
 Questions
 Polls
Content Types:

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Where to Get Ideas
Borrow inspiration from people already doing a good job –
ask your friend Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x
industry
• Industry leaders for x topic (or industry)
Who’s popular for that topic or industry on Twitter?
Pinterest? Facebook? LinkedIn? What do they talk about?
What content gets the most interaction (retweets, likes,
etc.)?

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It’s Not “Free…”
But it IS worth it.

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Reaching the Right People
• Paid social media advertising is not
optional, if you want to reach the right
people
• Paid social media ad spend expected to
exceed $30B in 2016
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

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Thank you.
Amy Neumann
Advance Ohio
Download this presentation at
https://www.slideshare.net/amyneumann

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