Public-Private EthicalDilemmas:Economic Development Online Anatalio Ubalde Chief Operating Officer GIS Planing            ...
Topics•   Public-Private Partnerships•   INside Rancho•   Ethics
How many of you work  for government?
How many of you think government is good?
How many of your constituents thinkgovernment is good -and their tax dollars  are well spent?
How many of you think government can solve    the issues and   problems of yourcommunity     ON ITS      OWN ?
How many of you think  you have a betterchance of solving the issues working withbusiness, non-profits,  faith community &...
Public-PrivatePartnerships are not a       luxury.They are a necessary      reality.
INsideRanchoCity of Rancho Cucamonga, CA  ICMA 2001 Best Practice Web-based GIS to Leverage  Business Attraction & Site   ...
How important is an Economic Development  Web Site?
• The importance of Web Marketing         for Economic Development         increased two-fold in 3 years         (1996-199...
How important is a  Web Site for    Business   Attraction& Site-selection?
• 40% of all site-selection projects  begin on the Internet• 84% of site-selectors access the  Internet in the process• 85...
"If they cant find good informationon your web site - forget about it -youre eliminated. You have tohave a stand-alone web...
Question: How does a Web   GIS enhance     economic  development &business attraction?
Answer:   It speeds up andsimplifies the processof business attraction    & site-selectionthrough the web site.
Question:How does Web GIS do that?
By Answering 3 basic questions          (and a lot of others) 1. Is there available Property? 2. Is there a market for my ...
1. Is there available    property for my    business?•    A new or expanding business needs     either a vacant building o...
Site Selection Example
Site Selection Example Retail
2. Is there a market for       my business to       succeed?•    A new or expanding business needs to     know if there ar...
Example Demographic Report          Video
3. What is the    competition or synergy    of locating my    business atmay be potential• Nearby businesses              ...
Example Competition/synergy  Web Site Demonstration
Dynamic Map Features•   Zoom In and Out of the Map•   Move North, South, East & West•   Turn “Layers” of Information on/of...
Dynamic Map Features      Example
View Land Use &      ZoningWeb Site Demonstration
View Land Use & Zoning
What other    economic   developmentagencies are using  this strategy?
City of Tucson
City ofSacramento
City of San     Mateo
City of Rancho   Cucamonga
City of Vallejo
Who thinks this strategy is a  good idea?
Awards & Recognition         for Web GIS Economic Development• Council for Urban Economic Development (CUED)• American Eco...
Web ED Programs Featured in          Media      The Wall Street Journal            NBC News        Los Angeles Times      ...
Who Ya Gonna Call?• Ghostbusters
Who Ya Gonna Call?• For Auditing the Books?  – An Accountant• For printing high-quality publications?  – A printer• For pr...
Is this Practical or            Ethical?•   Q: Why do you rob banks?•   A: Because that’s where the money    is.
Democratic•   ICMA Code of Ethics Tenet 1•   ALL Brokers & Property Owners    can participate
Public Interest•   ICMA Code of Ethics Tenet 4•   Economic Development can assist    all segments of the community
Social Responsibility &  Equal Opportunity• ICMA Code of Ethics Tenet 2 & 11• Information is the currency of  business• Un...
Summary• Public-Private Partnerships are  needed• Increasing specialization &  interdependence• Internet democratizes info...
Thank You! Anatalio Ubalde  GIS Planningubalde@gisplanning.com www.gisplanning.com     (510) 872-4960
Public-Private Ethical Dilemmas: Economic Development Online
Upcoming SlideShare
Loading in …5
×

Public-Private Ethical Dilemmas: Economic Development Online

523 views

Published on

A presentation about ethnical issues related to online economic development by GIS Planning's Co-Founder at the ICMA’s 87th Annual Conference in Salt Lake City, Utah on September 24, 2001.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
523
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Public-Private Ethical Dilemmas: Economic Development Online

  1. 1. Public-Private EthicalDilemmas:Economic Development Online Anatalio Ubalde Chief Operating Officer GIS Planing ICMA’s 87 th Annual Conference Salt Lake City, Utah September 24, 2001
  2. 2. Topics• Public-Private Partnerships• INside Rancho• Ethics
  3. 3. How many of you work for government?
  4. 4. How many of you think government is good?
  5. 5. How many of your constituents thinkgovernment is good -and their tax dollars are well spent?
  6. 6. How many of you think government can solve the issues and problems of yourcommunity ON ITS OWN ?
  7. 7. How many of you think you have a betterchance of solving the issues working withbusiness, non-profits, faith community & citizen groups?
  8. 8. Public-PrivatePartnerships are not a luxury.They are a necessary reality.
  9. 9. INsideRanchoCity of Rancho Cucamonga, CA ICMA 2001 Best Practice Web-based GIS to Leverage Business Attraction & Site Selection
  10. 10. How important is an Economic Development Web Site?
  11. 11. • The importance of Web Marketing for Economic Development increased two-fold in 3 years (1996-1999) • The Web is predicted to have the largest growth of any economic development marketing tool • An Economic Development Web Site is more effective than direct mail, advertising & telemarketingSource: 1999 Development Councellors International Survey
  12. 12. How important is a Web Site for Business Attraction& Site-selection?
  13. 13. • 40% of all site-selection projects begin on the Internet• 84% of site-selectors access the Internet in the process• 85% of Expansion & Relocation Decisions are made without the help of a professional consultant
  14. 14. "If they cant find good informationon your web site - forget about it -youre eliminated. You have tohave a stand-alone web site andnot hide information hoping they(site selectors) will call youbecause they dont have the time." Dennis Donovan Senior Managing Partner of The Wadley-Donovan Group
  15. 15. Question: How does a Web GIS enhance economic development &business attraction?
  16. 16. Answer: It speeds up andsimplifies the processof business attraction & site-selectionthrough the web site.
  17. 17. Question:How does Web GIS do that?
  18. 18. By Answering 3 basic questions (and a lot of others) 1. Is there available Property? 2. Is there a market for my business to succeed? 3. What is the competition or synergy for my business at a specific site?
  19. 19. 1. Is there available property for my business?• A new or expanding business needs either a vacant building or developable land in your community• Web GIS provides user-defined property searches in seconds
  20. 20. Site Selection Example
  21. 21. Site Selection Example Retail
  22. 22. 2. Is there a market for my business to succeed?• A new or expanding business needs to know if there are enough clients , shoppers or future quality employees for its business to succeed• Web GIS provides site-specific demographic and workforce data reports in seconds
  23. 23. Example Demographic Report Video
  24. 24. 3. What is the competition or synergy of locating my business atmay be potential• Nearby businesses a site? customers, suppliers or competition. A prospective business needs to know the opportunities of a business location• Web GIS provides site-specific business and industry reports in seconds
  25. 25. Example Competition/synergy Web Site Demonstration
  26. 26. Dynamic Map Features• Zoom In and Out of the Map• Move North, South, East & West• Turn “Layers” of Information on/off• View Land Use & Zoning• Get information from the map• And more
  27. 27. Dynamic Map Features Example
  28. 28. View Land Use & ZoningWeb Site Demonstration
  29. 29. View Land Use & Zoning
  30. 30. What other economic developmentagencies are using this strategy?
  31. 31. City of Tucson
  32. 32. City ofSacramento
  33. 33. City of San Mateo
  34. 34. City of Rancho Cucamonga
  35. 35. City of Vallejo
  36. 36. Who thinks this strategy is a good idea?
  37. 37. Awards & Recognition for Web GIS Economic Development• Council for Urban Economic Development (CUED)• American Economic Development Council (AEDC)• United States Department of Commerce - EDA• American Planning Association (APA)• Intl. City/County Management Assoc. (ICMA)• California Association for Local Economic Development (CALED)• California Redevelopment Association (CRA)• Environmental Systems Research Institute (ESRI)
  38. 38. Web ED Programs Featured in Media The Wall Street Journal NBC News Los Angeles Times Governing Magazine American City & County Magazine Government Technology MagazineEconomic Development Commentary
  39. 39. Who Ya Gonna Call?• Ghostbusters
  40. 40. Who Ya Gonna Call?• For Auditing the Books? – An Accountant• For printing high-quality publications? – A printer• For providing dinner for a citizen committee? – Restaurant/Caterer• For Real Estate Information? – Real Estate Brokers & Property Owners
  41. 41. Is this Practical or Ethical?• Q: Why do you rob banks?• A: Because that’s where the money is.
  42. 42. Democratic• ICMA Code of Ethics Tenet 1• ALL Brokers & Property Owners can participate
  43. 43. Public Interest• ICMA Code of Ethics Tenet 4• Economic Development can assist all segments of the community
  44. 44. Social Responsibility & Equal Opportunity• ICMA Code of Ethics Tenet 2 & 11• Information is the currency of business• Unequal access leads to inequality in decision making• Web GIS gives equal access to all businesses
  45. 45. Summary• Public-Private Partnerships are needed• Increasing specialization & interdependence• Internet democratizes information & access• Reinventing of government services
  46. 46. Thank You! Anatalio Ubalde GIS Planningubalde@gisplanning.com www.gisplanning.com (510) 872-4960

×