A marketing case study featuring a start-up construction company.

1. B2B Case Study:
Construction Company
Practical, affordable growth strategies that work.
Situation
This start-up construction company
wanted to get off to a solid start, so
they hired Small Business Builders for direction and advice. They were entering
the marketplace during one of the worst economic downturns in history, and they
needed a low-cost, high-impact marketing program that would get them to their
first years’ revenue goal of $1 million in gross sales.
Strategy
To differentiate their company by showcasing their unique work to prospective
clients. This included:
• New web site featuring continually updated project showcases.
• Presentation portfolio that builds with each completed job.
• E-mail marketing campaign featuring a completed project.
• Focused advertising campaigns that run in 3-month intervals to associations.
• Sales training for the owners.
Results
After the first year in our program, the market got much worse, but they still met
their revenue goal of $1 million in sales.
“Working with Small Business Builders has worked out well. They are helping us
keep focused. They know what they are talking about. They’re prompt, easy to
get a hold of, and the turnaround time is very good. We have definitely received
everything we’ve paid for. It’s been a good value, and we would recommend them
to anyone.”
-Dave, Construction Company Owner
1880 Livingston Avenue, Suite 201 • West St. Paul, MN 55118 • Office: 651-783-5763 • Fax: 651-451-5923
www.smallbusinessbuilders.com