This document discusses business development and ways to increase sales through business development efforts. It defines business development as bringing new things and discontinuity to an organization that it has not done before. The key differences between sales and business development are outlined, with sales focusing on hitting targets by selling existing products and business development determining growth strategies. Ideas for increasing sales through business development include offering bundles to retailers, securing new contracts, more marketing activities, and increased consultant visits. Decreasing costs is also discussed through reporting systems and providing salespeople with computers.

1. BUSINESS
DEVELOPMENT UNIT
BY
Zohair Abdel-Aziz

2. Agenda
• Definition
• Difference between sales & B.D.U
• How to increase sales by B.D.
• Ideas for decreasing costs

3. DEFINITION
• Business Development is about bringing
discontinuity into the normal operations of an
organization .
• It is about bringing , doing or developing new things
to the organization hasn't done before .
• It means also different things to different people .
For some it simply means prospection to others it
can mean developing a new product or technology ,
while to others it can mean investing or divesting
corporate assets .

4. DIFFERENCE BETWEEN SALES AND
BUSINESS DEVELOPMENT
• SALES PEOPLE
Have a product or service and target . They are focused on selling and
hitting that target and achieving the numbers and orders .
• BUSINESS DEVELOPMENT
Determines how much the business will grow and where that growth will
come from , and defines the approach to capture that growth.
• B.D.U.
Focus on tasks that makes company covering ,growing and being trusted
at the field .All that helps business to grow up and increase the market
share of the company.

5. How can we increase sales by
business development
Increasing
sales
Bundles
Marketing
Visits
New
Contracts

6. Bundles
Bundles for shops can make all shops buy from
company directly and it gives the power to the
company by market controlling .
e.g.:
If any shop buy products by 1000 KD per month
, it will gain a 50 KD discount of the next
month purchase.

7. New Contracts
New contracts for distributers , shops and main
contractors .
We can choose small shops and grow them by
contracting ,after this they can buy more from
company and talk with end users about KPC
products. So, someday they will be a big
distributer and achieve the target .

8. If I make main contractors win money
from the small contractors they will
deal and buy from KPC directly
KPC Best
price
Main
contractors
5%
Small
contractors

9. Marketing
• Shops advertising
• Activities ( at malls to contact with end users ) this can make
end users like to use and try our product ( every customer
who buys from your business , would have friends who could
also buy from you ).
• Advertising ( streets , buses , media …. Etc )
• Group meeting for consultants .

10. Visits
• Visiting consultants is a very important task to the business ,
because this will deliver name of KPC to all customers in the
field .
• Regular visits help investing of company's reputation through
increase word of mouth between customer & consumer
which reflects on sales & directly on market share

11. Consultant visits
Customers
KPC
Consultants
Sales

12. • Any company need to increase sales and profit and
decrease costs as it can .
• All we talk about will be cost on company but after
achieving this , we will increase our market share and
increase sales and the profit that we achieve will be
more than before and costs will be no burden to the
company

13. • Also we can decrease cost by lots of ideas like
reporting & ordering system and all of sales men
now have business computer and this idea will save
papers & time . That can decrease cost and also
improve company's staff and to be more efficient .
THANK YOU