#IdeasMeanBusiness: Building a sales strategy
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Every business must have a dependable, repeatable sales strategy to bring in new business. Building a sales strategy is therefore a vital part of any business's expansion efforts, and often involves creating a process that can then be repeated by wider members of a team. The #IdeasMeanBusiness webinar series has been designed to provide practical advice, expert knowledge and tools for young people. It aims to enable entrepreneurship and innovation among more young people to help them bring more diverse ideas and businesses into the economy. Find out more here: https://ktn-uk.org/events/ideasmeanbusiness-building-a-sales-strategy
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#IdeasMeanBusiness: Building a sales strategy
- 1. Building a Sales Strategy 27 OCTOBER | 11:30 AM
- 2. @IdeasMeanBusiness #IdeasMeanBusiness Hey, I’m Izzy Izzy Obeng Founding Director, Foundervine 🚀 I’m an entrepreneur and Managing Director of Foundervine – an inclusive start-up community for future founders
- 3. 62% participation by women 4000+ hours of expert mentoring and coaching 200+ individuals trained and skilled on programs 66 ventures formed £0.3m+ raised by our founders As seen in… 2 Foundervine host the first BME SME Roundtable at 10 Downing Street in June 2019
- 4. @IdeasMeanBusiness #IdeasMeanBusiness Session Structure 12:10 Understanding and visualising your outcomes 12:20 Building compelling and achievable goals 12:35 The Marketing and Sales Cycle 12:40 Structuring your Sales Function the Right Way 12:45 Q&A 13:00 Close
- 6. @IdeasMeanBusiness #IdeasMeanBusiness The extraordinary power of visualising your outcomes. 5 mins “ “
- 7. @IdeasMeanBusiness #IdeasMeanBusiness The Marketing and Sales Cycle 2 16 34 5 A C B Branding Product / Service Development Reach Market Segmentation Customer Segmentation Lead Stage Prospect Stage Customer conversion Sales Marketing
- 8. @IdeasMeanBusiness #IdeasMeanBusiness The Marketing and Sales Cycle 2 16 34 5 A C B Branding Product / Service Development Reach Market Segmentation Customer Segmentation Lead Stage Prospect Stage Customer conversion Sales Marketing
- 9. Meet Brian, Joe and Nathan @IdeasMeanBusiness #IdeasMeanBusiness
- 10. @IdeasMeanBusiness #IdeasMeanBusiness The Marketing and Sales Cycle 2 16 34 5 A C B Branding Product / Service Development Reach Market Segmentation Customer Segmentation Lead Stage Prospect Stage Customer conversion Sales Marketing Demographic, psychographic, behavioural and geographic segmentation Web platform and mobile app Communicate and build awareness of your CVP For Users For Hosts Hosts Commercial Hosts Guests (Personal) Guests (Business) Experience Designers
- 11. @IdeasMeanBusiness #IdeasMeanBusiness The Buyer’s Journey 2 16 34 5 A C B Branding Product / Service Development Reach Market Segmentation Customer Segmentation Lead Stage Prospect Stage Customer conversion Sales Marketing
- 12. @IdeasMeanBusiness #IdeasMeanBusiness The Buyer’s Journey LeadStage Customer Conversion ☺ Awareness Interest Consideration Purchase Post-Purchase Re-purchase Build personal brand as Founder. Focus on problems and pain points. Industry- specific content, social media, press Focus on your solutions, help prospects understand how to engage with you, webinars, e-books, events, videos etc Show what it’s like to work with you. Case studies, vendor comparisons, references, free trials, demos etc Validate their decision. Make contract process easy. Live training, user YouTube guides Build communities, loyalty programs, newsletters, phone calls, make them feel loved Stay in touch. Look for opportunities to upsell. Newsletters, emails, phone calls
- 13. @IdeasMeanBusiness #IdeasMeanBusiness Objective 1: Generate £20,000 in revenue by end of March 2021 Key results • Add 25 new qualified leads to CRM by November 2021 • Launch product X by January 1st • Launch new loyalty scheme for existing customers by January 31st Objective 2: Increase the efficiency of our sales function Key results • Rebuild CRM by end of December 2020 • Book Sales Strategy training for all cofounders by end of March • Re-design Sales Process for customer segment Y
- 14. @IdeasMeanBusiness #IdeasMeanBusiness “If you wish to build a ship, do not divide the men into teams and send them to the forest to cut wood. Instead, teach them to long for the vast and endless sea.” Antoine de Saint-Exupéry