Varmint&co is an advertising agency focused on helping startups and small businesses effectively promote their products on a limited budget. Their mission is to foster rapid growth through innovative advertising methods and educating clients. The agency aims to reach its breakeven point by the end of its first year while working on diverse projects, including IT startups and promoting musicians.

1. Varmint&Co
Executive Summary

2. How to develop a startup?
 Often with the market launch of its
products start-ups and small
businesses are faced with the
question
 “How to do it ” :
◦ Need to advertise the product, but there is
no understanding of where and how
◦ The budget for the promotion is extremely
limited

3. Who are we?
 Varmint&Co - advertising agency for
startups and small businesses, which
promotes the products or services,
using innovative approaches for
optimal results on a limited budget

4. Mission
 To help small businesses grow and
evolve rapidly, using non-standard
methods of advertising.
 Develop the advertising market,
create new trends and educate clients
to use them effectively.

5. Main stages of working
Assessment of interim
results
Adjustment of goals
and plans

6. The structure of interaction
Client
MP
(Account)
• Team work for
the campaign
planning
• Researcher
• Planner
• Designer/PR/
Copywriter/La
wyer/Account
ant
(outsource)
MP
(Buying)
• Negotiations
with contractors
for the best
prices

7. Balance calculation
0 €
5,000 €
10,000 €
15,000 €
20,000 €
25,000 €
30,000 €
35,000 €
1 2 3 4 5 6 7 8 9 10 11 12
Month
Expenses Income
FY result

8. Conclusion
 The Agency is interested in
development of different directions
(from IT startups to promotion of
young musicians)
 Planned to reach the breakeven point
by the completion of the first year