Sales promotion in real estate industry

1. Summer Internship Project Report
ON
“SALES PROMOTION IN REAL ESTATE MARKETING INDUSTRY
AT INVESTORS CLINIC COMPANY DEHRADUN”
Submitted towards the partial fulfillment of the requirement
For the degree of master’s in
Business Administration
SUBMITTED TO
Prof. Prashant Kutaula
GRAPHIC ERA HILL
UNIVERSITY, DEHRADUN
SUBMITTED BY
SHORYA KHATTRI
MBA III Semester (C)
STUDENT ID-
22020477

2. About the company
It was Honey Katiyal’s desire to stand on, on December 7, 2006; he penetrated into
the real estate retail arena with a full bang and launched Investor Clinic.
A real estate consultancy firm with 250 sq. ft. office, 25
professionals,Rs60lakhrevenue 3developersand5 projects in hand, the stage was set
for not just a new company but one that went on to transform the real estate sector.
There was a major gap between the two when it came to real estate service providers.
Loan clinic, a subsidiary of Investor Clinic, is a team of Home Loan Professionals.
Vastu Clinic, a joint venture by Investor Clinic and Panchtatwa- the law of creation, is
a super specialty entity offering answers to buyers’ Vastu related queries.
Shubh-aarambh- Ek nai shuruwaat ensures that we take our Corporate Social
Responsibility seriously and go beyond serving our customers only.
While the current mission of IC is to hire 5000 professionals, acquire 50 offices, and
achieve Rs. 500 crore turnover, Mr. Katiyal’s vision for the company is,
“To be India’s most admired and customer centric Real estate service provider”.

3. ACHIEVEMENTS OF INVESTORS
CLINIC:
Investors Clinic has been conferred with the prestigious
“Glory of India Award, Certificate of Excellence”
The company has won several other awards for its
achievements that include-Most Innovative Broker of the
Year Award (North India), Best Real Estate Agent,
Entrepreneur of the Year, and Indian Property Broker of the
Year (North & East) Best Real Estate Consultant of the year.
Later in 2015, Investors Clinic was also conferred with The
WorldGreatestBrands2015AsiaandGCC’byURSInternationa
l Asia One In 2018, Investors Clinic bagged Real Estate
Broker of the Year Award in ‘Realty India Expo held in
Dubai

4. VISION AND MISSION OF THE COMPANY:
VISION
With its focus towards enabling availability of real estate solutions, Investors
Clinic was established, keeping in mind the need to create trustworthy partner in
wealth creation. Being India's largest real estate services organization, at
Investors Clinic, our vision is to facilitateas setcreationfor our end customers and
enable peace & prosperity for them.
Mission
Our mission is to enable wealth creation for our customers and help them
benefit from burgeoning opportunities in the real estate segment. In continuation
to our effort in this direction, Investors Clinic offer distinctive experience to the
clients for making real estate investments. We are deeply engaged towards
driving our customer priorities in the right direction.
In order to realize our vision and mission, we are equipped with more than 1, 00,
000 sq. ft. of office space. This includes 30,000 sq. ft. in Noida with a seating
capacity of 700 people and an additional 10,000sq.ft.in
Gurgaon.Restof60,000sq.ft.issituatedinMumbai/Bangalore/Chandigarhetc

5. The projects
During my duration of internship, the projects that were
assigned to us were mainly of Haridwar and Dehradun they
are as follow-
Dehradun
Resizone Residency
Mount view Green Doonga Plots
Paradise green
Haridwar
Commercial Street Avenue.
Sidcul Estate.
HaridwarAvenuePhase2
Hari Enclave.
Alice residency.

6. CALLING SCRIPT 8 STEPS

7. CHALLENGES FACED DURING MY INTERNSHIP
 Hard core sales job, based on incentives, if you like challenges in your life, if no booking confirm no salary will be
given in IC.
 Target based but with family culture training of sales team with latest Industry trends & knowledge.
 Entire day work was divided into 4 parts and that parts were training of new projects, then fixing appointments
from clients, then meeting and site visit were done with clients and last step was closing of sales.
 Top management was very aggressive in bringing new projects and challenges us to sell those projects. Sometimes
financial problem hurt them and us as an employee.
 My co-workers were very helping in nature.
 Long hours number of times no week off and daily target of making 250-300 calls every day.
 Every Sunday we have to make at least 1-2 clients’ visit.
 Frequent interaction with the customers to gather their feedback regarding the visit and their expectations whether
they are interested in buying the product or not.
 Build and maintain healthy business relations with major clients to sustain and maximize the profitability of the
business.
 Ensure maximum customer satisfaction by providing them quality products at affordable prices ensuring timely
services against the requirements.
 Responsible for the collections for the clients being logged under my code hence providing an end to end service to
the clients.
 Company is based on Real Estate so there is limited opportunity for an operational person to excel in this field.
Everything is based on Property selling. Undoubtedly, Human Recourse plays a crucial role.
 On the other hand, If you perform well and do well you’ll certainly get the benefit, incentives or promotions as well.
 In sales, you need to have a previous experience in Real Estate especially in Dehradun “Investors Clinic Company”
otherwise doing sales is not your Cup of tea.
 Work to generate new clients base leads, calling them and keeping the required follow-ups, generating sales by
selling the right property to a customer, after sales services and documentation.

8. THE PROSPECT GENERATED WHILE CALLING

9. STRUCTURE OF THE COMPANY

10. Real Estate Sector

11. Investors Clinic Globally Presence
 Investors Clinic caters to the needs and interests of NRIs and Indian expats in the real
estate market, both in India and globally. Investors Clinic collaborates with builders
to market their developments and offers real estate brokerage services. They even have
Yuvraj Singh, the cricketer, as their brand ambassador. Honey Katiyal, the founder, is
a first-generation entrepreneur who has built a successful venture.
 The company is all set to expand and go global in the next few years. Company’s planning
to open offices in other Gulf countries and in countries with a sizable
Indian population. .Investors Clinic has been a significant player in the real estate market,
making a positive impact on home buyers and investors. In FY2011 alone, they were able
to assist around 15,000 individuals in finding their dream homes and making profitable
investments. With their extensive network, they have established collaborations with
more than 40 builders, demonstrating their strong presence in the industry.
 Currently, they are involved in over 145 projects, further solidifying their commitment to
providing a wide range of options to their clients. Investors Clinic has made a huge impact
in the real estate market. Company has assisted around 15,000 home buyers and investors
in FY2011. Currently, Company working with over 40 builders and involved in more than
145 projects. Katiyal mentioned that the market for Indian real estate in Dubai is booming.

12. Investors Clinic
Globally Presence

13. COMPETITORS OF INVESTORS CLINIC
STARTUPS INDUSTRY DESCRIPTION
MASHVISOR
-
Mashvisor delivers an automated platform that
analyzes and compares real estate and Airbnb
rental income to provide nationwidehigh return
on investment rental properties
ABODO
- ABODO is a better way for renters and
property managers toconnect online
SIMPLIFY
-
Simplifyemisafriendlycustomer focused company
thatisobsessedwithpropertymanagement
software
DRAWBOTICS
Professional service The market place for real estate marketing
drowbotics is the firstand only stop shop
market
WEROOM - Weroom is a community platformto find
roommates everywhere

14. INVITATION TEMPLATE
 Used to send the invite to the clients every Saturday (to
make them visit onsite)

15. BENEFITS OF BUILDING A CAREER IN REAL ESTATE
1-)Real estate professionals help people during major milestones- It goes without saying that career
in real estate can be both financially rewarding and exciting. To many people, real estate is an
appealing career path because the thrill involved in touring properties and envisioning how to
transform empty spaces into living ones. Real estate is more about people than it is about
property. While there is no denying that property is a significant part of it, but a real estate
agent spends more time with people, helping them make sound decisions.
2-) No qualification needed- unlike other industries where one needs to study intensively and pass
exams, starting a career in real estate industry is possible in just a matter of few weeks without
spending a fortune on gaining qualifications or a college degree. With good communications
and persuasions skills, you can learn practically while working and accomplish your goals.
3-) Flexible Schedule- A day in the life of a real estate agent does not involve sitting from 9 to 5 at
office but curating your own flexible schedule as per the needs of your client. Only a very few
careers can provide this and career in real estate is one such option.
4-) Unlimited Growth Potential- Growth and success in real estate is directly dependent on the time
you allocate to identifying, develop[ping and leveraging opportunities. Your earning potential is
not limited to your salary or hourly wage, but attractive incentives and amount of effort you are
willing to put in. Not only this, but career in ral estate also provides many entrepreneurship
opportunities for those aspiring to kick start their own venture.

16. CONCLUSION
 Own house is the basic human needs. The right to lives is one of the
fundamental rights of human and this is internationally recognized. The
demand of housing in urban areas in developing cities like Lucknow is
dramatically. Change due to natural increase and its growth rate. Rural and
other backward peoples are migrating for finding jobs and many wealthy
people are moving to capital of state Lucknow city for the fulfillment of
their expectations of be our lifestyle, and for enjoying the modern cultures
of the city life. Due to this increases a serious crisis all over the metro cities
especially in the major cities of Lucknow. From few years, many real estate
firms have taken initiatives by ensuring maximum utilization of land in a
planned way. In this system real estate firms try to provide residences to
more people in a comparatively small place.

17. Thank You