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Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
4 Questions About Amazon.com that Every Marketer Must AskOgilvy
4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
Amazon's Purchase of Whole Foods - Impact on Advertising and Marketing Indust...Carter Jensen
Presentation video - https://www.youtube.com/watch?v=dXIWcKyIpT8
In what was the biggest purchase in Amazon history, the online retail giant swallowed up grocery chain Whole Foods for a small sum of 13.7 billion dollars.
The news streamed in last week was very well documented but, with this massive move into grocery, what does this mean to us in advertising? What about the companies our agencies represent?
This keynote covers the perceived strategy behind this acquisition and focuses on how this move is set to change the categories and brands we work with each day.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
best buy case study sample presentationiWriteEssays
Best buy has been facing intense competition from online stores. This is a sample presentation on the best buy case study. The presentation discusses how Best Buy Loses Customers Due to Online-Only Competitors.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
The spread of mobile technology has also opened up new data-gathering and analytics possibilities for retailers, but for many, turning the new waves of mobile-generated information into useful insights is still very much a work in progress. Analytics opportunities – and challenges – enabled via shoppers’ mobile devices are multiplied when consumers enter, or even come near, a retailer’s brick-and-mortar store. Mobile-enabled analytics can be used to gain a greater understanding of general traffic patterns and customer behavior, but can also be tied to individualized measurements of shopper activity.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
[Online Business Case Competition 2020] Suncream TeamBich Nguyen
Business Case Study Competition is a nationwide online business case competition organized by Company Insider, patronized by The Trainee Club, attracted more than 300 participating teams.
Our team of 2 members has to make a deep analysis of the business situation and propose solutions to boost revenue & sales.
Looking forward to receiving your feedback.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
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COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
Amazon's Purchase of Whole Foods - Impact on Advertising and Marketing Indust...Carter Jensen
Presentation video - https://www.youtube.com/watch?v=dXIWcKyIpT8
In what was the biggest purchase in Amazon history, the online retail giant swallowed up grocery chain Whole Foods for a small sum of 13.7 billion dollars.
The news streamed in last week was very well documented but, with this massive move into grocery, what does this mean to us in advertising? What about the companies our agencies represent?
This keynote covers the perceived strategy behind this acquisition and focuses on how this move is set to change the categories and brands we work with each day.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
best buy case study sample presentationiWriteEssays
Best buy has been facing intense competition from online stores. This is a sample presentation on the best buy case study. The presentation discusses how Best Buy Loses Customers Due to Online-Only Competitors.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
The spread of mobile technology has also opened up new data-gathering and analytics possibilities for retailers, but for many, turning the new waves of mobile-generated information into useful insights is still very much a work in progress. Analytics opportunities – and challenges – enabled via shoppers’ mobile devices are multiplied when consumers enter, or even come near, a retailer’s brick-and-mortar store. Mobile-enabled analytics can be used to gain a greater understanding of general traffic patterns and customer behavior, but can also be tied to individualized measurements of shopper activity.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
[Online Business Case Competition 2020] Suncream TeamBich Nguyen
Business Case Study Competition is a nationwide online business case competition organized by Company Insider, patronized by The Trainee Club, attracted more than 300 participating teams.
Our team of 2 members has to make a deep analysis of the business situation and propose solutions to boost revenue & sales.
Looking forward to receiving your feedback.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Still trying to woo customers to your online store? With PNA's E-commerce Data Analytics, you can find out how to bring in customers and turn them into repeat shoppers.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Remodista RetailSource Paper - The Seamless Commerce ExperienceRemodista
A customer journey describes how a customer travels from point of entry to point of sale, but with today’s technology-driven upheavals in consumer behavior, the path can take many twists and turns through virtual and in-person experiences—it’s not a straight line. We struggle with the multiple channels, the numerous points of entry and the endless technology changes as buyers come in to the funnel. But have we thought enough about where the money actually exchanges hands (or exchanges accounts)?
Customers don’t just buy when they’re standing at the cash register in a brick-and-mortar store—mobile technologies and online commerce empower our customers to make purchases wherever and whenever they choose. At Remodista, we know we’ve got to stay on our toes to understand how technology is revolutionizing purchasing habits. Luckily, technology is simultaneously handing retailers a game-changing tool: big data.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Similar to Amazon at covid crisis case analysis (20)
1. How would you create a market for Ayush?
2. What strategy would you adopt to take on the Patanjali brand, given its strong association with yoga guru Baba Ramdev and marketed on the Swadeshi plank?
3. How would you promote Ayush? What would your advertising message be?
Marketing management School of Management Studies , Cusat , Kochi
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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1. AMAZON CASE ANALYSIS Group 7, B batch
INTRODUCTION
Amazon has clearly been the outstanding performer through the course of this global
pandemic and has played an essential role in providing access to the supplies and
necessities essential to daily lives. Like many retailers, it has been focused on initiatives to
find solutions to the way that COVID-19 has reshaped shopping habits, industries and
economies around the world. Amazon has had to react with incredible speed and even its
not-inconsiderable supply chain and fulfilment capabilities have been tested. Despite being
one of the best placed in terms of infrastructure and agility to respond to this
unprecedented surge arising from this unplanned event (whereas Prime day and Cyber
week were planned), much like other retailers, Amazon was still challenged by the sheer
volume of demand.
AMAZON AND ITS IMPACT ON LOCAL RETAILERS
The term "Amazon effect" refers to the impact created by the online, e-commerce or digital
marketplace on the traditional brick and mortar business model due to the change in
shopping patterns, customer expectations, and a new competitive landscape.
As more and more people across the globe are turning to online shopping, the retail
landscape continues to change rapidly. The gains for e-commerce businesses are coming
at the expense of brick-and-mortar retail stores, as an increasing number of shoppers are
heading for their screens instead of for stores. Among other factors, the Amazon effect is
cited as the primary reason for street-based stores declining sales, which have often
foreshadowed the stores' eventual closure.
The seamless online shopping experience has also impacted the behavioural expectations
of shoppers, as they now expect the same smoothness, timely response, and convenience
even for services (like at a salon) that generally cannot be offered online.
Technology-powered shopping portals also allow a comparatively better utility to
customers, like an easy repeat of standard monthly grocery orders. Use of big
data and artificial intelligence (AI)-powered systems that better monitor a customer’s
shopping pattern and behaviour on online portals are a win-win – the consumers
receive customized offers and promotions, and shopping portals benefit by
pitching products with a high likelihood of being purchased. These features are not
available to traditional retailers or are costly. High real estate costs also put the retail
stores at a disadvantage.
STRATEGIES FOR RETAIL STORES TO SURVIVE AMAZON’S EXPANSION
Large online players are launching initiatives to loop the former into their supply
chains in an attempt to make it a win-win. Many online shopping portals like
Amazon allow online ordering with a pick-up option at a nearby retail store. Store
operators benefit by receiving a cut for their service, by supplying a few of the
ordered products from their own stores. This also helps to increase foot traffic in
their stores.
2. Another option is to face the competitor with their strongest weapon. It’s high time
the local retailers start adapting technology to some extend as cost is not an issue
for adapting some of them. Mobile phone has penetrated everywhere in countries
like India. Even the local retailers can switch to home deliveries. Initially they can
start with phone orders and slowly shift to say an app based ordering system. In
simple words, adopt e-commerce business as another sales channel.
Local retailer always has the familiarity, trust and logistics advantage in their local
area. Use of some technology to provide convenience to their customers will
increase their trust. Store owners can adopt of simpler e-commerce options, like
Facebook or eBay or Etsy to sell individual or small lots of items and advertise and
post items for sale locally
Develop a social media plan and create a social media presence. The whole key is to
connect with your small business's potential customers online. Just having some
sort of online storefront promoting your products or services isn’t going to do that.
A judicious social media plan, properly executed, can give people extra reasons to
come to your store rather than shopping online.
Use different strategies that giant ecommerce sites can’t always execute like
donating part of the proceeds on every purchase to long-standing support of a local
cause, a cool event, a customer loyalty card – something to make the customer feel
shop is integral part of their community.
Online retailers still don’t compete with traditional grocers on price. Amazon prices
are higher than traditional retailers for most top promoted products, Use the
situation to advantage and market on those specific aspects.
Most traditional retailers accept returned products sticking out of its original torn
packaging. While returns can be a hassle for any shopper, returning products
purchased online can often take much more effort. This is a huge advantage for
local retailers and they can use the opportunity to promote easy return options thus
attracting larger customer base.
Retailers can use Hands-On Product Interaction to attract consumers, since for
many categories, shoppers like to touch, smell, and sometimes taste new products
before they buy despite product photos and demonstration videos, online retailers
can’t match the in-store sensory experience.
With all of the recent security breaches, shoppers are more reluctant to release
credit card & email info to another online vendor. But being a local retail shop ,
shops can sell products on credit which helps generate loyalty among customers
and also help attract normal monthly salaried employees to local shops.
Impulse purchases are higher in brick and mortar shops so with enough footfalls,
shops can work on profit by making small changes to layout and designs.
Moreover with changing times local retailers has to adopt with technology and has
to use digital media more for marketing purposes and since they already have
existing client base, with little bit of push its easier to generate sales for local
kirana shops than digital shops like amazon where there is always a sense of doubt
among customers while choosing next product to click.
While the intentions to shop local are not always reflected in shopping behaviour,
this is a clear advantage for traditional brick & mortar retailers staffed by local
workers selling local products to push products and generate sales more
organically which can never be achieved by machines in a server room and that is
one of the biggest advantage for local retail shops, to use the human element in the
best form & they can easily survive giants like amazon while coexisting with them.
3. ANALYSIS OF REVENUE AND NET INCOME
From the exhibit 1 on case study, we can clearly track the steady growth of Amazon’s
revenue from the year of its commencement (1995-2019). The growth in revenue is
tremendous in the last 5 years. It shows the steady pace in the development of income of
the Amazon group.
Exhibit number 2 displays the net income of Amazon from the year, 1997 to 2018. After a
major dip in 2000, they slowly caught up till 2010 and then we saw a sudden decline,
especially in the years 2012 and 2014. From there on, their growth till 2019 has been
exceptional. Their strategies helped them to gain an exponential growth from where they
have been in 2014.
CONCLUSION
Beyond hitting the revenue of traditional retail stores, the Amazon effect has also led to
significant changes in consumer shopping patterns. For instance, based on the convenience
they experience on online shopping portals, today's shopper expects a lot more variety
even while visiting a retail store. Amazon.com Inc. (AMZN), which debuted in 1994, has
maintained its lead in global online selling and has become the poster boy for this change,
giving the "Amazon Effect" its name. Small ecommerce businesses, if started by the
retailers, they will have to come to grips with this new reality and react to it in a way that
the customers want, whether they know it or not.