1. TRICKS AND TIPS FOR MANAGING A FACEBOOK PAGE

2. LEARNING OBJECTIVES Distinguish between groups and pages Get the most from a profile picture Increase engagement Create and promote events Measure success

3. DISTINGUISH BETWEEN GROUPS AND PAGES

4. DISTINGUISH BETWEEN GROUPS AND PAGES

5. DISTINGUISH BETWEEN GROUPS AND PAGES

6. GET THE MOST FROM A PROFILE PICTURE Think about the thumbnail. Use every last pixel. Be consistent.

7. GET THE MOST FROM A PROFILE PICTURE

8. GET THE MOST FROM A PROFILE PICTURE

9. GET THE MOST FROM A PROFILE PICTURE Think about the thumbnail.

10. INCREASE ENGAGEMENT Open the doors to all who come.

11. INCREASE ENGAGEMENT Start a schedule. Post early, post often.

12. INCREASE ENGAGEMENT Like yourself. And get others to like you, too.

13. INCREASE ENGAGEMENT Play the role of the paparazzi.

14. INCREASE ENGAGEMENT Throw softballs.

15. CREATE AND PROMOTE EVENTS

16. MEASURE SUCCESS

17. MEASURE SUCCESS

18. MEASURE SUCCESS

19. QUESTIONS Patrick Powers Office of Marketing 314-968-7002 [email_address]