Social Campaign Tracking
•
1 like•655 views
Lowes wanted to increase holiday store traffic, so they created a Facebook app featuring a "Throwdown" of popular gifts. By using social media monitoring tools, they saw a large increase in social media mentions of their stores and were able to quickly track their return on investment from the social media campaign. The campaign was successful in driving more conversation and potential customers to Lowes stores during the holiday season by leveraging a social media promotional app and tracking tool.
Report
Share
Report
Share
Download to read offline
Recommended
How Social Media Influence Businesses
Find out how as an entrepreneur your company can benefit from using social media platforms. Define your road to successful strategy and follow new trends in social media.
Influencer Marketing’s Growth Rate In One Infographic
Influencer marketing has grown rapidly in recent years. The number of influencer marketing focused platforms and agencies has increased by over 200 since 2015. Most marketers now dedicate specific budgets to influencer marketing and content marketing, and over half plan to increase their influencer marketing budgets in the next year due to its effectiveness in driving customers and sales. Influencer marketing is currently the fastest growing form of online customer acquisition.
5 Tools for effective marketing
This document discusses 5 tools for effective marketing:
1) Target audience - identifying the specific groups to focus marketing efforts on based on factors like needs and behaviors.
2) Community engagement - determining the target audience, how to engage them, length of campaign, and sites for marketing.
3) Incentivizing users and referrals to grow the customer base.
4) Being socially active among the target audience to increase chances of selection over competitors.
5) Using blogs to increase organic search traffic and influence buyers.
SWCC Slides
Social media marketing is becoming essential for camps to maintain market dominance and fulfill their mission as the camp landscape becomes more crowded. The document provides guidance on developing a social media marketing plan for a summer camp, including building a conversation calendar, ad strategies, and measurement strategies to track lifts in sign-ups, traffic, and inquiries. The plan emphasizes maintaining ongoing conversations across multiple social media platforms.
Influencer Marketing
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Influencer Marketing
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Influencer Marketing & SEO
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Anthony Wilkey from Emailvision (Mashable Social Media Day)
Campaign Commander from Emailvision allows businesses to scale their social media marketing across channels and organizations, engage with online communities by launching campaigns and managing conversations, and increase traffic and sales by creating strategic calendars and tracking performance to generate brand awareness and gain insights from social media analytics dashboards and reports.
Recommended
How Social Media Influence Businesses
Find out how as an entrepreneur your company can benefit from using social media platforms. Define your road to successful strategy and follow new trends in social media.
Influencer Marketing’s Growth Rate In One Infographic
Influencer marketing has grown rapidly in recent years. The number of influencer marketing focused platforms and agencies has increased by over 200 since 2015. Most marketers now dedicate specific budgets to influencer marketing and content marketing, and over half plan to increase their influencer marketing budgets in the next year due to its effectiveness in driving customers and sales. Influencer marketing is currently the fastest growing form of online customer acquisition.
5 Tools for effective marketing
This document discusses 5 tools for effective marketing:
1) Target audience - identifying the specific groups to focus marketing efforts on based on factors like needs and behaviors.
2) Community engagement - determining the target audience, how to engage them, length of campaign, and sites for marketing.
3) Incentivizing users and referrals to grow the customer base.
4) Being socially active among the target audience to increase chances of selection over competitors.
5) Using blogs to increase organic search traffic and influence buyers.
SWCC Slides
Social media marketing is becoming essential for camps to maintain market dominance and fulfill their mission as the camp landscape becomes more crowded. The document provides guidance on developing a social media marketing plan for a summer camp, including building a conversation calendar, ad strategies, and measurement strategies to track lifts in sign-ups, traffic, and inquiries. The plan emphasizes maintaining ongoing conversations across multiple social media platforms.
Influencer Marketing
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Influencer Marketing
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Influencer Marketing & SEO
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Anthony Wilkey from Emailvision (Mashable Social Media Day)
Campaign Commander from Emailvision allows businesses to scale their social media marketing across channels and organizations, engage with online communities by launching campaigns and managing conversations, and increase traffic and sales by creating strategic calendars and tracking performance to generate brand awareness and gain insights from social media analytics dashboards and reports.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
This document outlines 9 steps for successful influencer marketing campaigns. It begins by emphasizing the importance of setting clear business goals for the campaign. Step 2 is to identify your budget, including whether to manage influencer campaigns in-house or outsource to an agency. It also provides guidance on appropriately compensating influencers. The document provides tips and considerations for properly planning and executing influencer marketing initiatives.
Political Campaign strategies 2019
As political campaigns have become more complicated and expensive over time, political campaign strategies have been developed to help candidates through digital marketing platforms.
http://socialmediaforpoliticians.com/
Measuring Social Media ROI
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Influencer marketing
Influencer marketing involves collaborating with online influencers to market products or services through social media. It has advantages like not requiring large budgets, directly connecting with customers through trusted influencers, and targeting the right audience. However, there are also disadvantages such as difficulty choosing the right influencer, uncertain results, and challenges measuring outcomes. The document discusses influencer marketing and highlights trends for 2020.
Building your influence via social media
Damien Landesmann of Socialbakers delivered this session at London's World Travel Market in November 2018
3 ways to leverage your e commerce sales (1)
They have grown from places to connect with friends to marketplaces where companies connect with their customers and get revenue. Social media is a place where you find most of your clients, thus it becomes important for the marketers to keep track of social media and define a perfect marketing strategy,
Social media and Barnes and Nobles
Barnes & Noble aims to better target customers through social media by segmenting audiences and personalizing communications. The author proposes conducting surveys to understand customer interests and divide personnel into groups focusing on specific age groups. By staying ahead of customer wants and leveraging word of mouth, Barnes & Noble can strengthen connections and grow revenue over time.
Influencer marketing
Influencer marketing utilizes key individuals known as influencers who have the ability to sway the behavior or opinions of a larger group of people. There are two types of influencer marketing: internal influencer marketing uses existing clients who have influenced friends or family to purchase products, while external influencer marketing does not involve an existing client base and uses influencers like bloggers or journalists to attract new clients. Influencer marketing is an effective way for companies to reach a large targeted audience through people who have influence over specific groups.
Steps to influencer marketing
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Another way of making money on instagram
This document discusses how to become a successful micro-influencer on Instagram through building engagement with a niche audience. It recommends branding your Instagram page by focusing on quality over quantity of posts, staying consistent, and building communities in your niche. It also provides resources for influencer marketing including websites to help track follower growth and calculate earnings potential.
Brief intro to pay per click advertising
A small local business can effectively reach new customers online through a comprehensive digital strategy including search engine marketing, pay per click advertising, and social media advertising. Pay per click advertising on Google allows businesses to target local customers based on location and intent. Facebook advertising allows targeting by demographics and interests. An integrated online approach combining different digital channels like search, social media, and SEO leads to the most success in generating new customers.
Smb slides day3
The document summarizes key points from a social media bootcamp on measurement and metrics. It discusses the difference between social media policy and plans, the four elements of an effective social media plan including people, objectives, strategies and tools. It also covers different types of social media users and metrics to measure engagement. Finally, it defines return on investment and return on influence as important metrics to evaluate the success of social media campaigns.
Influencer Marketing 101
Brands see 11x higher ROI when using influencer marketing than traditional forms. See why influencer marketing is essential for businesses in 2018.
Real cost of social media
Setting up social media accounts alone does not guarantee a return on investment. A successful social media campaign requires advertising and ongoing management. The true costs of a campaign include staff time, outsourcing fees if applicable, and tools for tracking and analytics. Benefits can include increased brand awareness, customer engagement, and sales. Studies show social media fans on average spend more than non-fans. An account with 33,000 Twitter followers was estimated to be worth over $63,000. While basic tools are free, more advanced features require costs, so campaigns need adequate funding to expand if successful. An analysis of costs versus potential benefits is needed before starting a social media initiative.
Why Influencer Marketing?
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And ...
Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).
Social Sells and How!?
This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.
Us interactive marketing forecast
Interactive marketing spend in the US will reach nearly $55 billion by 2014, representing 21% of all marketing budgets as companies shift funds away from traditional media like television and print advertising toward digital channels. This transition will lead to declines in overall advertising, obsolete agencies losing business, publishers adapting to change, and a new strategy for Yahoo.
The Science Behind Influencer Marketing
1) Influencer marketing is the fastest growing marketing channel for customer acquisition. While audiences don't necessarily equal advocacy, influencers with smaller audiences tend to have higher engagement rates.
2) The practice of paid influencer marketing faces challenges regarding transparency and ethics. Regulations are advancing to enforce greater transparency, while costs of working with celebrity influencers continue to rise.
3) Successful influencer marketing involves identifying relevant influencers for your target market or cause based on audience interests, and tailoring your messaging and strategy to the appropriate platforms. Craftsman's influencer campaign focused on racing fans and professionals, driving a 27% acquisition rate.
030570e916f63fed3a6b4ba6382323a0.pptx
This document analyzes the performance of Facebook ads run by Accion to promote its Business Bootcamp in New Orleans. It summarizes that the first ad outperformed the second with a reach of over 127,000 people and 1,814 engagements. The ads drove 102 and 68 clicks respectively to the Eventbrite registration link. Insights on peak click times are provided. A secondary target adjustment and ad creative rotation for longer campaigns is recommended to maximize performance. Tracking links provided valuable data on engagement patterns. The hashtag #AccionEats was effectively used across social media platforms.
Social Media For Social Impact. Boost Your Fundraising Campaigns
This document summarizes a webinar about using social media to boost fundraising campaigns. It provides tips on focusing social media efforts, encouraging follower engagement, posting frequently, using visuals like images and videos, and leveraging paid promotion on Facebook, Twitter, and LinkedIn. It also outlines five quick fundraising tactics like sharing posts, using hashtags, recognizing donors, sharing progress, and including donate buttons. Measurement metrics like analytics and sharing progress reports are also discussed. The webinar is presented by experts from McPherson Strategies and UniVoIP, who provide an example of how UniVoIP successfully uses social media for nonprofit marketing.
Fans
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement within key audience segments using metrics to support business objectives, and provides recommendations on tools and channels like Facebook, Twitter, and others to discover, analyze, engage and manage audiences.
More Related Content
What's hot
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
This document outlines 9 steps for successful influencer marketing campaigns. It begins by emphasizing the importance of setting clear business goals for the campaign. Step 2 is to identify your budget, including whether to manage influencer campaigns in-house or outsource to an agency. It also provides guidance on appropriately compensating influencers. The document provides tips and considerations for properly planning and executing influencer marketing initiatives.
Political Campaign strategies 2019
As political campaigns have become more complicated and expensive over time, political campaign strategies have been developed to help candidates through digital marketing platforms.
http://socialmediaforpoliticians.com/
Measuring Social Media ROI
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Influencer marketing
Influencer marketing involves collaborating with online influencers to market products or services through social media. It has advantages like not requiring large budgets, directly connecting with customers through trusted influencers, and targeting the right audience. However, there are also disadvantages such as difficulty choosing the right influencer, uncertain results, and challenges measuring outcomes. The document discusses influencer marketing and highlights trends for 2020.
Building your influence via social media
Damien Landesmann of Socialbakers delivered this session at London's World Travel Market in November 2018
3 ways to leverage your e commerce sales (1)
They have grown from places to connect with friends to marketplaces where companies connect with their customers and get revenue. Social media is a place where you find most of your clients, thus it becomes important for the marketers to keep track of social media and define a perfect marketing strategy,
Social media and Barnes and Nobles
Barnes & Noble aims to better target customers through social media by segmenting audiences and personalizing communications. The author proposes conducting surveys to understand customer interests and divide personnel into groups focusing on specific age groups. By staying ahead of customer wants and leveraging word of mouth, Barnes & Noble can strengthen connections and grow revenue over time.
Influencer marketing
Influencer marketing utilizes key individuals known as influencers who have the ability to sway the behavior or opinions of a larger group of people. There are two types of influencer marketing: internal influencer marketing uses existing clients who have influenced friends or family to purchase products, while external influencer marketing does not involve an existing client base and uses influencers like bloggers or journalists to attract new clients. Influencer marketing is an effective way for companies to reach a large targeted audience through people who have influence over specific groups.
Steps to influencer marketing
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Another way of making money on instagram
This document discusses how to become a successful micro-influencer on Instagram through building engagement with a niche audience. It recommends branding your Instagram page by focusing on quality over quantity of posts, staying consistent, and building communities in your niche. It also provides resources for influencer marketing including websites to help track follower growth and calculate earnings potential.
Brief intro to pay per click advertising
A small local business can effectively reach new customers online through a comprehensive digital strategy including search engine marketing, pay per click advertising, and social media advertising. Pay per click advertising on Google allows businesses to target local customers based on location and intent. Facebook advertising allows targeting by demographics and interests. An integrated online approach combining different digital channels like search, social media, and SEO leads to the most success in generating new customers.
Smb slides day3
The document summarizes key points from a social media bootcamp on measurement and metrics. It discusses the difference between social media policy and plans, the four elements of an effective social media plan including people, objectives, strategies and tools. It also covers different types of social media users and metrics to measure engagement. Finally, it defines return on investment and return on influence as important metrics to evaluate the success of social media campaigns.
Influencer Marketing 101
Brands see 11x higher ROI when using influencer marketing than traditional forms. See why influencer marketing is essential for businesses in 2018.
Real cost of social media
Setting up social media accounts alone does not guarantee a return on investment. A successful social media campaign requires advertising and ongoing management. The true costs of a campaign include staff time, outsourcing fees if applicable, and tools for tracking and analytics. Benefits can include increased brand awareness, customer engagement, and sales. Studies show social media fans on average spend more than non-fans. An account with 33,000 Twitter followers was estimated to be worth over $63,000. While basic tools are free, more advanced features require costs, so campaigns need adequate funding to expand if successful. An analysis of costs versus potential benefits is needed before starting a social media initiative.
Why Influencer Marketing?
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And ...
Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).
Social Sells and How!?
This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.
Us interactive marketing forecast
Interactive marketing spend in the US will reach nearly $55 billion by 2014, representing 21% of all marketing budgets as companies shift funds away from traditional media like television and print advertising toward digital channels. This transition will lead to declines in overall advertising, obsolete agencies losing business, publishers adapting to change, and a new strategy for Yahoo.
The Science Behind Influencer Marketing
1) Influencer marketing is the fastest growing marketing channel for customer acquisition. While audiences don't necessarily equal advocacy, influencers with smaller audiences tend to have higher engagement rates.
2) The practice of paid influencer marketing faces challenges regarding transparency and ethics. Regulations are advancing to enforce greater transparency, while costs of working with celebrity influencers continue to rise.
3) Successful influencer marketing involves identifying relevant influencers for your target market or cause based on audience interests, and tailoring your messaging and strategy to the appropriate platforms. Craftsman's influencer campaign focused on racing fans and professionals, driving a 27% acquisition rate.
030570e916f63fed3a6b4ba6382323a0.pptx
This document analyzes the performance of Facebook ads run by Accion to promote its Business Bootcamp in New Orleans. It summarizes that the first ad outperformed the second with a reach of over 127,000 people and 1,814 engagements. The ads drove 102 and 68 clicks respectively to the Eventbrite registration link. Insights on peak click times are provided. A secondary target adjustment and ad creative rotation for longer campaigns is recommended to maximize performance. Tracking links provided valuable data on engagement patterns. The hashtag #AccionEats was effectively used across social media platforms.
What's hot (20)
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And ...
DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And ...
Similar to Social Campaign Tracking
Social Media For Social Impact. Boost Your Fundraising Campaigns
This document summarizes a webinar about using social media to boost fundraising campaigns. It provides tips on focusing social media efforts, encouraging follower engagement, posting frequently, using visuals like images and videos, and leveraging paid promotion on Facebook, Twitter, and LinkedIn. It also outlines five quick fundraising tactics like sharing posts, using hashtags, recognizing donors, sharing progress, and including donate buttons. Measurement metrics like analytics and sharing progress reports are also discussed. The webinar is presented by experts from McPherson Strategies and UniVoIP, who provide an example of how UniVoIP successfully uses social media for nonprofit marketing.
Fans
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement within key audience segments using metrics to support business objectives, and provides recommendations on tools and channels like Facebook, Twitter, and others to discover, analyze, engage and manage audiences.
Fans
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement, reach, and supporting broader marketing objectives; it provides an overview of current social media usage and recommendations on measuring success including metrics like reach, interactions, and conversions to help social media support business goals.
How to Integrate Social Media into Your Organization
A presentation delivered at "The Gift of Communications" event hosted by IABC Ottawa and The United Way. More details: http://bit.ly/Ze66gB
Badrina Social Media Planning Presentation
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
The Intersection of Social Media and Direct
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
Your Brand Sux - Turning Social Sentiment into Opportunity
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
Marketers today face the biggest challenge when
trying to generate earned media, simply because
this is the medium you can’t pay for or control.
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
The document discusses lessons learned from over 300 Facebook marketing campaigns. It notes that Facebook is good for awareness, amplification, activation, and advocacy. It explains that Facebook works by combining media and experiences in a symbiotic relationship. The author argues that marketers need to focus on authentic conversations, customer participation, influencers, and advocates. The summary also states that 90% of the time, growing a Facebook presence involves giving fans things to do, share, and participate in while measuring activity completions, shares, and reach.
The Future of the Social Customer
Helping brands better understand consumers by looking at the psychology of the social customer, and the new revenue streams for brands to help sell more products.
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
The document discusses lessons learned from over 300 Facebook marketing campaigns. It notes that Facebook is good for awareness, amplification, activation, and advocacy. It explains that Facebook works by combining media and experiences in a symbiotic relationship. The author argues that marketers need to focus on authentic conversations, customer participation, influencers, and advocates. The summary also states that 90% of the time, growing a Facebook presence involves giving fans things to do, share, and participate in while measuring activity completions, shares, and reach.
The Intersection of Social Media and Direct
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
You've Created a Social Media Campaign-Now What?
The document discusses strategies for implementing and measuring the success of social media campaigns. It provides examples of case studies that demonstrate how specific organizations used social media to achieve goals like increasing brand awareness, driving traffic, and measuring returns on investment. Key tactics discussed include identifying influencers, setting clear and measurable goals, determining compelling content, and tracking both qualitative and quantitative metrics.
Measuring Social Media Presence
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Intro To Social Media Marketing 2023.pdf
This document provides an introduction to social media marketing. It discusses what social media is and defines social media marketing as creating engaging content to promote a business on platforms like Facebook, Instagram, and Twitter. It explains that social media marketing can increase brand awareness, engage customers, build reputation, generate leads and sales, and more. Several key social media platforms are discussed as well as important statistics about their usage. The document then covers developing a social media marketing strategy, including researching audiences, determining platforms, creating a content calendar, and analyzing results. It provides tips for creating social media content and measuring the impact of campaigns.
Social marketing decklet 2 8-11
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
Getting the Most Out of Social Media
This document provides guidance on developing an effective social media strategy. It recommends auditing your current social media presence, developing specific objectives and key performance indicators, focusing on listening to customers and their conversations, and implementing a strategic plan that is aligned with business goals. Finally, it stresses the importance of ongoing performance measurement to evaluate the impact of social media efforts on both individual channels and overall business objectives.
Ecommere social media plan
Presentation for understanding the key characteristics of a complete social media plan for an e-commerce start-up. The aim was to cover all areas with examples and going into a little more depth on social media.
Facebook Marketing - Holiday Planning Guide 2016
This document provides a holiday planning guide for marketers with information organized across four phases: preparation from now until July, building momentum from August to September, maximizing sales during the holidays from October to December, and keeping customers engaged post-holidays in January. The guide outlines key tasks for each phase, including setting up analytics and retargeting tools, audience segmentation, campaign setup and optimization, and measurement strategies. The goal is to help marketers plan early and effectively leverage platforms like Facebook and Instagram across the entire holiday customer journey.
Social Commerce: The Winning Combination of Social Media and eCommerce
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Similar to Social Campaign Tracking (20)
Social Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising Campaigns
How to Integrate Social Media into Your Organization
How to Integrate Social Media into Your Organization
Your Brand Sux - Turning Social Sentiment into Opportunity
Your Brand Sux - Turning Social Sentiment into Opportunity
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
Social Commerce: The Winning Combination of Social Media and eCommerce
Social Commerce: The Winning Combination of Social Media and eCommerce
Recently uploaded
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Recently uploaded (20)
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Social Campaign Tracking
- 1. Social Campaign Tracking Measuring and Managing your Social Marketing Campaign
- 2. Social Campaign Tracking: Find the consumer response to current marketing campaigns.
- 3. Social Campaign Tracking For example: Lowes wants to increase traffic to their stores during the holiday season.
- 4. Social Campaign Tracking There is currently moderate conversation happening about their brand on social media:
- 5. Social Campaign Tracking They decide to create a Facebook app that puts popular holiday gifts items in a ‘Throwdown.’
- 9. Social Campaign Tracking Now, they’re seeing a big increase of mentions for their stores on social media:
- 10. Social Campaign Tracking Because they use a social media monitoring tool, they’re able to quickly track their ROI via social media.
- 11. Social Campaign Tracking Measuring and Managing your Social Marketing Campaign