PBRL 3150: Everything Else

1. Everything Else PBRL 3150 Social Media for Strategic PR Feb. 21, 2012

2. Keeping Tabs on Change • This list will change. • This list will be outdated tomorrow. • Innovation is an investment. It takes research, time and understanding. Everything Else PBRL 3150 Social Media for Strategic PR

3. Everything Else PBRL 3150 Social Media for Strategic PR

4. Delicious • Social bookmarking web service. • Founded in 2003 by Joshua Schachter. • Bought by Yahoo! in 2008; sold in 2011; relaunched in Setember 2011. Everything Else PBRL 3150 Social Media for Strategic PR

8. Digg • Social news website. • Users can vote stories up or down. • About 4.3 million monthly U/S/ unique visitors. Everything Else PBRL 3150 Social Media for Strategic PR

11. Flickr • Photo (and video) sharing site. • 51M members; 80M unique users. • Photo descriptions and tags all become searchable. Everything Else PBRL 3150 Social Media for Strategic PR

14. Flipboard • Social magazine application. • Designed to look as if the web was designed from scratch. • Consume social content in a magazine-like format. Everything Else PBRL 3150 Social Media for Strategic PR

18. Foodspotting • Food reviews and recommendations. • 2 million downloads. • Collected 1M photos in two years. • Provides local deals and specials. Everything Else PBRL 3150 Social Media for Strategic PR

22. Formspring • Social Q&A site. • Questions can be asked or answered anonymously. • 24M users; 3.5M daily visitors. • Top 10 Most innovative social site. Everything Else PBRL 3150 Social Media for Strategic PR

25. Foursquare • Location-based social networking. • “Check-in” at locations and earn badges, unlock deals. • 10M users; 3M check-ins per day. Everything Else PBRL 3150 Social Media for Strategic PR

29. Google+ • 90M members; 400M by Dec. 2012. • Hangouts, sparks, circles, etc. • Segment audience messages. • Direct connect with Google search. Everything Else PBRL 3150 Social Media for Strategic PR

34. Groupon • Deal-of-the-day social buying. • Launched in Nov. 2008 in Chicago. • 35M users in 300 markets around the world. • $312M in revenue. Everything Else PBRL 3150 Social Media for Strategic PR

37. Instagram • Photo sharing application. • Launched October 2010. • 10M users; 150M photos (Sept 2011) • 2011 Apple “App of the Year” Everything Else PBRL 3150 Social Media for Strategic PR

40. LinkedIn • Business-related social network. • 135M users in 200 countries. • De facto tool of professional networking. • Polling and statistics now available. Everything Else PBRL 3150 Social Media for Strategic PR

45. Pinterest • Pinboard-style photo sharing site. • Connecting people through “things.” • 11.7M unique users. • 97% of Facebook likes are female. Everything Else PBRL 3150 Social Media for Strategic PR

48. Posterous • Simple blogging platform. • Opened in March 2008; designed for mobile blogging. • Dedicated URL shortener; preferred platform for „lifestreaming.‟ Everything Else PBRL 3150 Social Media for Strategic PR

51. Quora • Q-and-A social site. • Opened to public in June 2010. • Aggregates questions and answers to topics and allows users to edit. Everything Else PBRL 3150 Social Media for Strategic PR

55. Reddit • Social news site; founded 2005. • The “front page” of the Internet. • Users vote content up or down. Everything Else PBRL 3150 Social Media for Strategic PR

58. SCVNGR • Social location-based gaming platform. • Consumer and enterprise levels. • 1M users; 1,000 companies. Everything Else PBRL 3150 Social Media for Strategic PR

61. Spotify • Music-sharing social site. • Tied to Facebook open graph. • Music can be shared, borrowed, or purchased. Everything Else PBRL 3150 Social Media for Strategic PR

64. Tumblr • Microblogging, social network site. • 45M blogs; 13.4M unique visitors. • 50% < 25 years old. • 85% retention rate. • Hosts President Obama‟sblog. Everything Else PBRL 3150 Social Media for Strategic PR

67. Turntable.fm • Music-sharing social site. • Users create “rooms” where other users come to listen to music. • Requires Facebook or Twitter acct. • Launched Jan. 2011. Everything Else PBRL 3150 Social Media for Strategic PR

70. UStream • Life-casting, live video streaming. • Established March 2007. • 2M users; 1.5M hours of live streamed content each month. Everything Else PBRL 3150 Social Media for Strategic PR

73. Vimeo • Video sharing site. • 8M registered users; 65M unique monthly visitors. • High definition platform. • Limited to personal, or artistic video. Everything Else PBRL 3150 Social Media for Strategic PR

76. Wordpress • Free, open source blogging. • Most popular CMS on Internet. • 65M downloads. Everything Else PBRL 3150 Social Media for Strategic PR

79. Yelp • Social networking, user review • Founded October 2004 • 54M unique monthly users • Does not censor reviews but does remove suspicious reviews Everything Else PBRL 3150 Social Media for Strategic PR

83. YouTube • Video sharing website • Founded Feb. 14, 2005 • Sold to Google in 2006 for $1.65B • 4B videos streamed per day • 2nd largest search engine Everything Else PBRL 3150 Social Media for Strategic PR

87. Zynga • Social network game developer • 200M monthly active users • Generates 12% of FB revenue • Farmville, Cityville, Words with Friends, Mafia Wars Everything Else PBRL 3150 Social Media for Strategic PR

90. Discussion Everything Else PBRL 3150 Social Media for Strategic PR

PBRL 3150: Everything Else

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PBRL 3150: Everything Else