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In the past three years, how your audience uses the web and what your audience expects of an online experience has changed rapidly because of: * The rise of social networking sites. * The increased demand for video. * The impact of micro-content. * The use of mobile devices. This 50-minute webinar will provide a strategic overview to new technologies that make it easier to distribute content and approaches to connect with your audience.

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Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy. In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page. Learn: 1. Why social media is changing economic development. 2. How to set up a Facebook Page (it's different than your personal Facebook profile) 3. What to post on your Wall to engage people and get fans 4. Which Tabs to use and how to maximize their value 5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector) This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com

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Google launched an update to its Penguin algorithm called Penguin 2.0 in May 2013 to crack down on spam more aggressively. The update looked more deeply at link profiles and devalued numerous link networks, low quality links, and certain types of anchor text. While the initial rollout impacted around 2% of queries, Google indicated the update would become stronger over time. Sites using unethical link building or spammy tactics were likely to see negative impacts, while ethically run sites would hold steady or benefit. The document provides analysis of Penguin 2.0's effects and implications.

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