For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Crisis pr in a digital world sept 2013PRCAtraining
This document discusses crisis public relations in the digital age. It emphasizes the importance of monitoring social media and online conversations, being proactive in engaging with digital citizens and journalists, and having strategies and infrastructure in place to respond quickly to crises online. Key aspects include conducting a crisis communications audit, establishing a crisis management team, monitoring protagonists like citizen journalists and hate/spoof sites, and deploying tactics like dark sites, search engine optimization, and an active social media presence. Overall, it argues that crisis PR now requires a multi-channel approach and constant vigilance across both traditional and digital media.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
Engaging In Chinese Social Media - Best Practice In China's Social MediaDr. William J. Ward
1) The document discusses best practices for engaging with social media in China, including an overview of the Chinese social media landscape and key platforms like Sina Weibo and Tencent Weibo.
2) It provides statistics on Chinese social media users, including demographics, usage times, and spending habits.
3) The document outlines experiments the authors conducted on Chinese blogging and social media sites and makes recommendations for using Chinese social media effectively.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Slides used for Hospices Lotteries Associate (HLA) conference Sept 2011.. Delivered by Paul Fennemore www.viapoint.co.uk
#Hospices
#charties
#HLA
#viapointuk
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Crisis pr in a digital world sept 2013PRCAtraining
This document discusses crisis public relations in the digital age. It emphasizes the importance of monitoring social media and online conversations, being proactive in engaging with digital citizens and journalists, and having strategies and infrastructure in place to respond quickly to crises online. Key aspects include conducting a crisis communications audit, establishing a crisis management team, monitoring protagonists like citizen journalists and hate/spoof sites, and deploying tactics like dark sites, search engine optimization, and an active social media presence. Overall, it argues that crisis PR now requires a multi-channel approach and constant vigilance across both traditional and digital media.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
Engaging In Chinese Social Media - Best Practice In China's Social MediaDr. William J. Ward
1) The document discusses best practices for engaging with social media in China, including an overview of the Chinese social media landscape and key platforms like Sina Weibo and Tencent Weibo.
2) It provides statistics on Chinese social media users, including demographics, usage times, and spending habits.
3) The document outlines experiments the authors conducted on Chinese blogging and social media sites and makes recommendations for using Chinese social media effectively.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Slides used for Hospices Lotteries Associate (HLA) conference Sept 2011.. Delivered by Paul Fennemore www.viapoint.co.uk
#Hospices
#charties
#HLA
#viapointuk
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
Three key points from the document:
1. While many companies are experimenting with social media, most are still struggling to understand how to best use different social media channels, measure effectiveness, and integrate social media into their overall strategies.
2. Common challenges for companies include understanding how social media can make a difference, measuring effectiveness, and linking activities to financial impacts. Many are still focused on social media as a one-way promotional channel rather than analyzing conversations.
3. Only a small minority (12%) of surveyed companies described themselves as effective social media users, leveraging multiple channels, metrics, integration into marketing, and participation in conversations. Most are still searching for best practices.
This document discusses online forums as a marketing channel. It notes that forums provide targeted discussions where consumers seek product information. Advertisers can engage forum audiences through sponsored posts within forum discussions. The document introduces PostRelease, a service that allows advertisers to automatically identify relevant forum discussions and insert branded posts containing useful information for forum members. PostRelease provides a way for advertisers to participate at scale while following forums' participation guidelines.
Women in technology and social media marketing is discussed. Social media aims to facilitate interaction and sharing of content online. Nearly 50% of consumers make purchases based on social recommendations, so social media is important for understanding customers. A case study shows how "mommy bloggers" negatively reacted to a Motrin campaign on Twitter, spreading to YouTube and traditional media. The lesson is for companies to identify online influencers, listen to social media discussions, and engage customers appropriately.
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
This document discusses social media monitoring and analytics tools. It begins by outlining Marshall Sponder's experience working with different companies in IT, marketing, and PR. Various use cases for social media are described, such as listening, engagement, campaigns, and customer support. Different tools are needed depending on the situation. Several social media monitoring platforms are listed and matched to different use cases. The document emphasizes understanding the specific situation to choose the right tools and discusses identifying internal stakeholders. It also outlines four levels of social media maturity: monitoring, online research, social targeting, and collaboration. Finally, it stresses the importance of developing a strategic plan with defined goals and metrics.
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
Marshall Sponder is a digital marketing expert who teaches at Rutgers University, Baruch College, and FIT. He founded WebMetricsGuru Inc. The document discusses leveraging different types of media including paid, owned, earned, converged, and programmatic media. It also explores how to measure the effectiveness and virality of online content using analytics. Sponder believes identifying emotions and passions that drive sharing is key to creating viral campaigns. He is working to create the first programmatic training program at Baruch College.
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
Keys to Community Readiness and Growth: How Brands Prepare for Online CommunityCMX
This research conducted by CMX and Leader Networks establishes how brands invest and grow successful communities in their organizations. The report includes markers for success, why brands are investing, and how to grow communities over time.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
Digital crisis management involves developing plans and actions to minimize risks of unexpected events leading to negative publicity online. It aims to deal with crises as they occur digitally to reduce impact and help recovery. Key trends include speed of information spread, demands for transparency, importance of dialogue, impact on search reputation, and ability of brand detractors to spread information. Case studies discuss how Starbucks India and Pepsi India responded inappropriately to negative customer experiences online, with Starbucks deleting a complaint post and Pepsi stealing content without credit, leading to further negative publicity until they apologized and addressed issues.
Many hurdles traditionally stood in the way of CEOs’ entry into the world of social media. Top barriers cited in prior Weber
Shandwick research on “unsocial” CEOs in 2013 included: social media usage by CEOs was unusual for the industry or region,
there was no proof that it returns value, there was no demand, and it was too risky. Interestingly, barriers such as legal
obstruction and industry regulation were infrequently raised (The Social CEO: Executives Tell All, Weber Shandwick and KRC
Research). Much to their credit, CEOs are overcoming these challenges and, to a growing degree, embracing the opportunities
that come from being social.
Operating in an increasingly connected and transparent digital world where the general public is acutely attuned to what CEOs
say and do, executives see online engagement as a prime opportunity for their chief executives to share their companies’
stories and elevate the reputation of their companies. With eight in 10 global executives reporting that it is important for
CEOs to have a visible public profile for a company to be highly regarded, online channels and social media become one set of
tools for CEOs to increase their external equity. And doing so comes with reputational rewards: highly regarded companies
are more than three times as likely as those with weak reputations to have a CEO who participates in social media. (The CEO
Reputation Premium: Gaining Advantage in the Engagement Era, Weber Shandwick and KRC Research.)
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
This document summarizes Rich Pesce's presentation on social media monitoring and measurement at PR News' How-To Conference. It discusses why companies should measure social media and provides examples of social media growth. It then outlines Sprint's social media monitoring process and categories. Specific metrics are given for Sprint's Facebook page, including number of fans and comments. The document concludes by discussing how to translate social media metrics for senior leadership.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
Three key points from the document:
1. While many companies are experimenting with social media, most are still struggling to understand how to best use different social media channels, measure effectiveness, and integrate social media into their overall strategies.
2. Common challenges for companies include understanding how social media can make a difference, measuring effectiveness, and linking activities to financial impacts. Many are still focused on social media as a one-way promotional channel rather than analyzing conversations.
3. Only a small minority (12%) of surveyed companies described themselves as effective social media users, leveraging multiple channels, metrics, integration into marketing, and participation in conversations. Most are still searching for best practices.
This document discusses online forums as a marketing channel. It notes that forums provide targeted discussions where consumers seek product information. Advertisers can engage forum audiences through sponsored posts within forum discussions. The document introduces PostRelease, a service that allows advertisers to automatically identify relevant forum discussions and insert branded posts containing useful information for forum members. PostRelease provides a way for advertisers to participate at scale while following forums' participation guidelines.
Women in technology and social media marketing is discussed. Social media aims to facilitate interaction and sharing of content online. Nearly 50% of consumers make purchases based on social recommendations, so social media is important for understanding customers. A case study shows how "mommy bloggers" negatively reacted to a Motrin campaign on Twitter, spreading to YouTube and traditional media. The lesson is for companies to identify online influencers, listen to social media discussions, and engage customers appropriately.
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
This document discusses social media monitoring and analytics tools. It begins by outlining Marshall Sponder's experience working with different companies in IT, marketing, and PR. Various use cases for social media are described, such as listening, engagement, campaigns, and customer support. Different tools are needed depending on the situation. Several social media monitoring platforms are listed and matched to different use cases. The document emphasizes understanding the specific situation to choose the right tools and discusses identifying internal stakeholders. It also outlines four levels of social media maturity: monitoring, online research, social targeting, and collaboration. Finally, it stresses the importance of developing a strategic plan with defined goals and metrics.
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
Marshall Sponder is a digital marketing expert who teaches at Rutgers University, Baruch College, and FIT. He founded WebMetricsGuru Inc. The document discusses leveraging different types of media including paid, owned, earned, converged, and programmatic media. It also explores how to measure the effectiveness and virality of online content using analytics. Sponder believes identifying emotions and passions that drive sharing is key to creating viral campaigns. He is working to create the first programmatic training program at Baruch College.
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
Keys to Community Readiness and Growth: How Brands Prepare for Online CommunityCMX
This research conducted by CMX and Leader Networks establishes how brands invest and grow successful communities in their organizations. The report includes markers for success, why brands are investing, and how to grow communities over time.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
Digital crisis management involves developing plans and actions to minimize risks of unexpected events leading to negative publicity online. It aims to deal with crises as they occur digitally to reduce impact and help recovery. Key trends include speed of information spread, demands for transparency, importance of dialogue, impact on search reputation, and ability of brand detractors to spread information. Case studies discuss how Starbucks India and Pepsi India responded inappropriately to negative customer experiences online, with Starbucks deleting a complaint post and Pepsi stealing content without credit, leading to further negative publicity until they apologized and addressed issues.
Many hurdles traditionally stood in the way of CEOs’ entry into the world of social media. Top barriers cited in prior Weber
Shandwick research on “unsocial” CEOs in 2013 included: social media usage by CEOs was unusual for the industry or region,
there was no proof that it returns value, there was no demand, and it was too risky. Interestingly, barriers such as legal
obstruction and industry regulation were infrequently raised (The Social CEO: Executives Tell All, Weber Shandwick and KRC
Research). Much to their credit, CEOs are overcoming these challenges and, to a growing degree, embracing the opportunities
that come from being social.
Operating in an increasingly connected and transparent digital world where the general public is acutely attuned to what CEOs
say and do, executives see online engagement as a prime opportunity for their chief executives to share their companies’
stories and elevate the reputation of their companies. With eight in 10 global executives reporting that it is important for
CEOs to have a visible public profile for a company to be highly regarded, online channels and social media become one set of
tools for CEOs to increase their external equity. And doing so comes with reputational rewards: highly regarded companies
are more than three times as likely as those with weak reputations to have a CEO who participates in social media. (The CEO
Reputation Premium: Gaining Advantage in the Engagement Era, Weber Shandwick and KRC Research.)
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
This document summarizes Rich Pesce's presentation on social media monitoring and measurement at PR News' How-To Conference. It discusses why companies should measure social media and provides examples of social media growth. It then outlines Sprint's social media monitoring process and categories. Specific metrics are given for Sprint's Facebook page, including number of fans and comments. The document concludes by discussing how to translate social media metrics for senior leadership.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Taking Social Media From Talk To ActionAppLeap Inc.
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document discusses using social media in a healthcare volunteer context. It notes that social media is now an operational imperative as most Canadians now use social platforms. The presentation covers how organizations can leverage social media to recruit and manage volunteers through engagement, sharing content relevant to volunteers, and building relationships. It provides tips on developing a social media strategy including defining objectives, targeting relevant audiences, choosing appropriate platforms, creating engaging content, and measuring returns on investment.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
The document discusses marketing and public relations on social media networking websites for Generation Y. It provides an overview of common social media sites and how brands can utilize them. Key recommendations include developing a dedicated social media strategy and goals, focusing on select relevant networks or "hubs", cultivating relationships over time through active participation and adding value to communities, and using metrics to measure impact and guide efforts.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
Collective creativity for better intelligenceBrandwatch
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology Brandwatch
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry Brandwatch
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
This document discusses how businesses can uncover the "truth" about their customers to improve customer experience. It notes that customer value is now defined by mental energy rather than just currency, and that personalization should be based on "tribal allegiances" rather than just individual profiles. The document presents a framework for discovering the mutual resonance between what matters to brands and what matters to audiences. It emphasizes the importance of contextual data and design approaches that solve higher-order problems to create emotional customer experiences.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
2. Through the lens of social media/ 2015
A Rising Imperative Contents
3 A Primer on the Nonprofit Industry
4 Facebook Channel Benchmarks
6 Twitter Channel Benchmarks
8 Case Study: The British Red Cross
10 Case study: Check One Two
12 Market Research: Smoking Trends
13 Social Intelligence Applications
14 Thank You
“Internet activism has fundamentally reshaped civic participation and advocacy, providing through social
media, blogs, chat rooms, and other vehicles new ways for citizens to connect, share ideas, mobilize, and
inform; and for organizations to reach out to members and to form and manage advocacy coalitions”
Lester Salamon, The Future of Nonprofit America
As the proliferation of social media accelerates the sharing of
ideas and beliefs, nonprofit organizations face an enormous
opportunity to identify, connect and recruit a community of
passionate followers online. For nonprofits seeking to
maximize their reach and secure a future generation of
supporters, leveraging online data through social
intelligence is a rising imperative.
Book a demo with us brandwatch.com/demo2
Report/NonprofitReport/2015
Nonprofit Report/
3. A Primer on the Nonprofit Industry/
The nonprofit sector is driven by a community of employees, volunteers and donors
who are passionate about the wide variety of causes that nonprofit organizations
support.
Indeed, a nonprofit’s success is often determined by the level
of a community’s devotion to that cause. As such, effectively
disseminating information, emotional appeals, and donation
or volunteering opportunities is paramount.
A Nonprofit Technology Network study revealed that over a
period of 12 months the average value of a Facebook like
is $214.81.
While today’s nonprofits recognize the value of online
communities, many organizations struggle to leverage the full
capabilities of online communication.
The following report begins by outlining the social
performance of leading nonprofits, exposing successful
strategies and ineffective habits these organizations
employ. Extending beyond community management, case
studies from The British Red Cross and Check One Two are
introduced to reveal some of the creative ways nonprofits
are applying social intelligence. Lastly, the report provides
an example of potential market research as well as a list of
social media applications.
The aim is to provide nonprofit organizations with the means
to evaluate their social strategies as well as ideas to further
leverage the opportunities of online data.
“Money is no longer the dominant trait to evaluate a non profit group’s success
but rather its influence which is now largely cultivated via social media.”
Adam Hlava, Operations and Grants Manager at Generations United
3
Report/NonprofitReport/2015
Nonprofit Report
2012. 4th Annual Nonprofit Social Network Benchmark Report. Nonprofit Technology Network.
4. Examining Facebook engagement reveals
that leading nonprofits receive 1,722 likes,
321 shares and 94 comments for every post
or comment they publish. The Facebook
engagement for nonprofits is significantly
higher than it is for most industries, which
is indicative of the exceptionally passionate
following such organizations inspire.
Of the 24 nonprofits analyzed, 19 allow
followers to use Facebook’s check-in
feature. On average, those organizations
earn 51,912 check-ins per day. For
reference, leading retail brands garner on
average less than 7,000 check-ins per day.
“I’ve seen groups rallying people around specific
issues trying to change laws, and raising awareness
about problems like abuse and neglect. With so many
people being connected on social media, things can
go viral when they’re well done and have a strong
emotional pull.”
Hildy Gottlieb, Chief Mission Officer at Creating
the Future
Nonprofits’ Facebook channels are propelled by the
passionate following they generate.
Facebook Channel Benchmarks / Overview
360.31
Audience
comments
1,234.16
Audience
shares
6,610.88
Audience
likes
2.74Nonprofit posts
1.10
Nonprofit
comments
AN AVERAGE DAY FOR LEADING NONPROFITS ON FACEBOOK
Book a demo with us brandwatch.com/demo4
Report/NonprofitReport/2015
Nonprofit Report
5. PERCENTAGE VOLUME OF POST TYPE FOR 24
NONPROFITS’ FACEBOOK CHANNELS
33%
24%
33%
10%
Images, specifically those that link
to another webpage, garner the
most engagement from nonprofits’
audiences. However, image links
only constitute 33% of nonprofits’
posts. Furthermore, status updates,
which produced significantly less
engagement than any other post,
comprises 24% of nonprofits’
Facebook publications.
“we’re leveraging Brandwatch to streamline our
social listening and analysis, and to create holistic
outbound customer response mechanisms for all
of them.”
Stephanie Johnson, Senior Director of eHealth
Strategy at MedStar Health
While nonprofits are attracting strong engagement from
their audiences, an analysis of their content suggests
several ways they can improve their reach.
BREAKDOWN VOLUME OF POST TYPE FOR 24
NONPROFITS’ FACEBOOK CHANNELS
Video
456 Likes
16 Comments
119 Shares
Image Link
2034 Likes
162 Comments
631 Shares
Photo
1418 Likes
36 Comments
221 Shares
Status
236 Likes
5 Comments
35 Shares
Facebook Channel Benchmarks / Overview
Book a demo with us brandwatch.com/demo5
Report/NonprofitReport/2015
Nonprofit Report
6. An analysis of Twitter channels is indicative of the
public’s enthusiasm for disseminating nonprofits’
content and mission.
Twitter Channel Benchmarks /
On an average day, these leading nonprofits
receive around 31 retweets and 7 replies for
every tweet they publish. Conversely, these
nonprofits engage with only 1 of every 224
@mention directed at them.
While the nonprofit sector seems proficient
at spreading information and content,
many organizations could benefit from
a stronger focus on responding to their
online community.
“The great thing about Brandwatch is that it
is a incredibly complex tool that can draw in
incredibly complex queries, however
Brandwatch makes it simple to do this”
Joe Wilson, Digital Media Analyst at RSPCA
11.30
Tweets
FROM A NONPROFIT TWITTER ACCOUNT FROM NONPROFIT AUDIENCE
3.06
Retweets
2.45
Replies
549.85
75.97
Replies
349.56
Retweets
@ Mentions
Book a demo with us brandwatch.com/demo6
Report/NonprofitReport/2015
Nonprofit Report
7. Report/LoremIpsum/2013
Twitter Benchmarks / Weekly Analysis
Day Nonprofit Tweets Nonprofit Replies Audience @Brand Audience Retweets Retweet per Post
Mon 10.31 2.63 521.48 377.77 36.63
Tues 13.85 3.60 677.50 349.27 25.21
Wed 16.21 3.94 661.96 457.48 28.22
Thurs 13.23 2.38 571.63 382.77 28.93
Fri 13.42 2.52 544.90 367.67 27.40
Sat 7.44 1.17 458.38 275.77 37.08
Sun 4.63 0.90 413.08 234.13 50.62
The frequency of conversation for
nonprofits and their audiences is
significantly greater on Tuesday and
Wednesday than it is on Saturday and
Sunday. While the chatter for most
industries generally recedes on the
weekend, the decline is especially
pronounced for nonprofits. As such,
the ratio of audience retweets to
nonprofit tweets is actually highest
on Sunday - meaning that a strategic
boost in weekend activity from the
non-profits could result in increased
engagement.
Socially intelligent nonprofit
organizations will consider how
the time of publication may affect
the reach and engagement of their
content.
While nonprofits successfully generate audience activity
alongside their content, they do not effectively provide
consistent engagement throughout the week.
“social media levels the playing field for nonprofits with lower budgets to reach the same audience as a
bigger NPO with deeper pockets.”
Trista Harris, President at Minnesota Council on Foundations
HIGHEST FREQUENCY LOWEST FREQUENCY
Book a demo with us brandwatch.com/demo7
Report/NonprofitReport/2015
Nonprofit Report
8. Social intelligence platforms enable nonprofit organizations with the means to
leverage social data to inform, optimize and facilitate their operations. For The British
Red Cross, a comprehensive platform that powered multiple social media applications
was an imperative.
Case Study/ The British Red Cross
GOAL
The British Red Cross has a broad range of social media applications: digital fundraising, editorial commentary, crisis
response, public interaction and more. Their ideal social solution should be capable of collecting and managing large sums
of social data into a single hub, analyzing that data into actionable insights, and providing real-time results that help optimize
online campaigns.
CHALLENGE
The British Red Cross had a unique set of challenges and priorities for their social solution. The volume of conversations they
manage can rapidly escalate into the millions for certain crises. As such they required a platform that could:
• Collect social conversations from millions of sites and in multiple languages
• Allow them to rapidly create and easily implement new queries
• Present data insights in an easily digestible format
Book a demo with us brandwatch.com/demo8
Report/NonprofitReport/2015
Nonprofit Report
9. Case Study/ The British Red Cross
SOLUTION
Implementing Brandwatch Analytics, The British Red Cross actualizes a social
intelligence solution that adequately provides for their specific preferences.
Brandwatch’s leading querying functionality lies at the foundation of The British Red
Cross’s solution, ensuring that the organization can filter through the online noise to
collect all of the information that is relevant to their objectives.
“Having data automatically categorized in real time, seconds after it was posted online, was essential”
Ed Lyon, Social Media Officer at The British Red Cross
Segmenting the data into manageable categories and presenting the data in
intelligent and easily digestible ways, The British Red Cross was able to gain
valuable insight during Hurricane Sandy that helped direct their campaign to raise over
£500,000 in support.
Furthermore, using Brandwatch’s Alerts and workflows, they are able to
automatically direct alarming or important conversations to relevant team members
“The simplicity of basic functions such as defining your search terms gave us a really good first impression
compared to other monitoring tools”
Ed Lyon, Social Media Officer at The British Red Cross
Raised for the
Hurricane Sandy
Appeal
£513K
Book a demo with us brandwatch.com/demo9
Nonprofit Report
Report/NonprofitReport/2015
10. As Check One Two’s central objective was to spread awareness for testicular cancer,
their social intelligence platform was an essential component for both measuring and
reactively optimizing their campaigns.
Case Study/ Check One Two
GOAL
Check One Two’s campaigns were designed to around visibility rather than
generating funds. As such, likes, shares, views and other interactions were their
only units of value. They sought a social intelligence platform that could accurately
collect and measure social interactions in a simple way. Ideally, that platform could
additionally support a variety of creative campaigns and social strategies.
CHALLENGE
Check One Two’s #FeelingNuts campaign was based solely on social media
content. As such, their priority was accurately measuring, understanding and
optimizing the performance of the content they published.
They needed a social intelligence solution that could quantify the campaign’s
success in stimulating meaningful conversation and identify how it shifted
attitudes toward testicular cancer.
“Working with a tool that tracked global
conversation and interaction across
different sites proved to be crucial, and
Brandwatch was the obvious choice for
helping us dissect the actual meaning
behind the conversation”
Simon Tucker,
Co-Founder of Check One Two and Attention
Seekers Group
Book a demo with us brandwatch.com/demo10
Report/NonprofitReport/2015
Nonprofit Report
11. Case Study/ The British Red Cross
SOLUTION
Through Brandwatch Analytics, Check One Two identified that the campaign generated 861 unique posts per day. Using that
data, they regularly published the campaign’s total reach on the top of their homepage.
Acknowledging the social capital of comedians, pop stars and other influential individuals, Check One Two identified and
recruited key advocates to amplify the reach of their campaign. They then tracked the effects of each influencer’s involvement,
focusing on how certain individuals stoked varying interest among males or females. Their aim was to maintain a fairly even
gender split.
The movement’s success culminated in a 90 minute comedy television show broadcast on Channel 4, one of the largest
broadcasting networks in Europe. The program generated over a Tweet every 1.5 seconds, in over 75 countries, totalling over
56 million #feelingnuts engagements.
Ultimately, Check One Two was able to confirm that the campaign increased the general, unbranded conversation around
testicular cancer by eight times, when comparing the conversation levels pre and post-campaign. They identify users
specifically stating they would check themselves at an unprecedented level. More importantly, that success lasted months
after the show aired, standing testament to the campaign’s lasting success.
Raised for the
Hurricane Sandy
Appeal
Book a demo with us brandwatch.com/demo11
Report/NonprofitReport/2015
Nonprofit Report
12. For example, the US Smoking Analysis
reveals how online conversations
expressing an intent to either start
or stop smoking unfold throughout
America. By comparing the ratio of
positive and negative intentions to
smoke, anti-smoking organizations
can gain a real-time overview of the
regional attitudes toward cigarettes.
Analyzing the gender reveals that men
are slightly more likely than women
to discuss wanting a cigarette than
quitting.
Anti-smoking organizations
could use this data to gauge a
campaign’s success in changing the
prevailing dialogue around cigarette
consumption.
Market Research / Smoking Trends
WANTING TO SMOKE QUITTING SMOKING
INTEREST IN SMOKING
ratio of conversations expressing an interest to smoke over conversations expressing
an interest to stop smoking
Book a demo with us brandwatch.com/demo12
Report/NonprofitReport/2015
Nonprofit Report
13. Social Intelligence Applications /
Campaign Measurement
• Track the volume, sentiment, topics, keywords and
influencers surrounding any campaign
Community Management
• Understand and nurture an online community
Competitor Benchmarking
• Follow and compare the online performance of competitor
brands online
Customer Service
• Track, categorize, triage and appropriately respond to
massive volumes of inbound complaints and issues
Influencer Marketing
• Identify and build relationships with influencers in specific
social realms
Lead Generation
• Discover potential customers through broad network
searches
Market Research
• Parse apart specific conversations to answer market
questions
PR Tracking
• Measure the performance of a brand’s PR efforts
Product Development
• Use a massive audience to uncover and test potential
product ideas
Reputation Crisis Management
• Immediately alert the associated teams when specific
online conversations spike
Raised for the
Hurricane Sandy
Appeal
For more information on social media monitoring applications, visit brandwatch.com/uses
Book a demo with us brandwatch.com/demo13
Report/NonprofitReport/2015
Nonprofit Report
14. Through the lens of social media/
Document Limitation
The information given in this document has been checked for
accuracy and completeness however Brandwatch shall not be
liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited.
Registered in England Wales: 38980534th Floor, International
House, Queens Road, Brighton, BN1 3XE, United Kingdom
Contact Us
contact@brandwatch.com
twitter.com/brandwatch
facebook.com/brandwatch
linkedin.com/brandwatch
US +1 212 229 2240
UK +44 (0)1273 234 290
Germany +49 (0)30 5683 7004-0
Thank you
We hope this report provides your business with some helpful insights on the
capabilities and considerations surrounding the nonprofit industry. Please get
in touch if you have any questions on how nonprofits are leveraging online
communication to inform, optimize and facilitate their organization’s operations.
About Brandwatch
Brandwatch is one of the world’s leading social media listening and analytics
technology platforms. Gathering millions of online conversations every day and
providing users with the tools to analyze them, Brandwatch empowers brands and
agencies to make smarter, data-driven business decisions.
The company grew over 100% year-on-year in 2013, has won awards for its technology
and renowned corporate culture, and regularly wins accolades for its impressive growth.
The Brandwatch platform is used by over 1000 brands and agencies, including Whole
Foods, The Bill Melinda Gates Foundation, The British Red Cross, RSPCA, Verizon,
Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.
Brandwatch. Now You Know.
Book a demo with us brandwatch.com/demo14
Report/NonprofitReport/2015
Nonprofit Report/