Presentation given by Brian Swanson to the AICPA on leveraging social media to develop your company's brand in 2012 - Flashpoint Marketing - Accounting Marketing.
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
Presentation helps and explains you how to use Social Media to your advantage, it answers your basic
question of what is social media marketing, it also explains you how to enable and strengthen relationships
while Marketing Social Media.
Marketing with social media happens best and in your favour when you have
right social media strategy. There are 1000 social networking sites across Internet,
which social network will benefit is the question, media social don't go hand in hand they are diffrent.
Social Marketing Media & Social Media in Marketing is no diffrent than Social Media for Marketing,
its time that we focus beyond ROI and CTR's, its time that we understand people dont
trust advertisement, people trust people. Its time that we redifine the ways
of marketing and focus on engagements and interaction in a nutshel
"Conversation is the new marketing"
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
Presentation helps and explains you how to use Social Media to your advantage, it answers your basic
question of what is social media marketing, it also explains you how to enable and strengthen relationships
while Marketing Social Media.
Marketing with social media happens best and in your favour when you have
right social media strategy. There are 1000 social networking sites across Internet,
which social network will benefit is the question, media social don't go hand in hand they are diffrent.
Social Marketing Media & Social Media in Marketing is no diffrent than Social Media for Marketing,
its time that we focus beyond ROI and CTR's, its time that we understand people dont
trust advertisement, people trust people. Its time that we redifine the ways
of marketing and focus on engagements and interaction in a nutshel
"Conversation is the new marketing"
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
How to Craft a Strategic Nonprofit Online Communications Plan - First HalfJulia Campbell
Do you feel that your nonprofit is spinning your wheels when it comes to communicating with supporters and potential donors?
Do you feel overwhelmed by all of the tools available – from Facebook to YouTube to mobile messaging to blogging?
Are you using social media at your organization right now but not seeing any tangible results?
Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!
Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.
You will leave refreshed, focused, less stressed, and ready to get started!
We will learn:
• Exactly what it takes to be successful in nonprofit communications in today's digital age
• Each step required to craft a Strategic Nonprofit Communications Plan: Goals, Objectives, Target Audience, Message, Tools, & Technology
• Specific ways to best use your nonprofit website, email list, and Facebook page
• The 10 types of online content that work best to inspire action
• Importance of storytelling and the types of stories nonprofits should be collecting
• How to create and use an Editorial Calendar
• How to choose the metrics that matter
• How to create and use a Measurement Spreadsheet to ensure that you are consistently working towards your goals
• How digital and visual storytelling tactics such as photos, videos, and infographics can help your nonprofit cut through the clutter
• How to best use paid advertising on social media
• Some low-cost and free graphic design and video-sharing tools you can start using today.
You will leave the session with a Communications Strategy and Timeline, a draft of an Editorial Calendar for content creation and promotion, and multiple real-world examples from nonprofits kicking butt in their communications and marketing.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
Learn about the steps CPA and accounting firms can take to integrate marketing and search engine optimization for optimal results. Focuses on topics such as content development and keyword suggestions.
Learn about the steps that accountants, CPAs and accounting marketers can take to develop their local SEO including free assessment tools to see where to get started.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
presentation highlighting effective digital and traditional methods for accounting and CPA Firm to use to market your 401k audit practice - Flashpoint Marketing - Accounting Firm Marketing
Presentation providing practical examples of effective inbound marketing strategies that have been successful for accounting firms - Flashpoint Marketing - Accounting Firm SEO
Presentation given by Flashpoint Marketing's Brian Swanson on how CPA and accounting firms can use Google Authorlink to drive additional SEO value to their inbound marketing efforts. Flashpoint Marketing - CPA Firm SEO
Presentation given at the 2011 PICPA Benefit Plan Audit Conference in Lancaster, PA. Practical strategies for marketing your benefit plan audit niche in the digital medium.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Leveraging Social Media to
Develop Your Company‟s Brand
Brought to you by the AICPA Young CPA Network
April 25, 2012
2. Brian Swanson, MBA
14 Years in Accounting Marketing
MBA in Finance & Accounting
Marketing Experience at Big 4 &
Regional CPA Firms
SEMPO Certified - Search Engine
Marketing
SEMPO Certified in Advanced Search
Engine Optimization
Digital Media Committee – AAM
Association of Accounting Marketing
2
3. Agenda
Social Media & Branding
Taking Your Brand Digital
Developing a Social Media Plan
Major Social Media Platforms
Measuring Engagement
Putting It Together
Questions
3
4. Taking Your Brand Digital
What Is Social Media Marketing?
Attracting Interest
Engaging Stakeholders
Sharing Traffic
Generating Content
Building Relationships
It‟s the New „Word of Mouth‟ Marketing
4
5. Social Media & Branding - Benefits
How Social Media Can Help You!
Build Meaningful Relationships
Brand Awareness
Client Loyalty
Builds Brand Trust
Reputation Management
Increases Search Visibility
Free to Participate!
5
6. Social Media & Branding – The Facts
Why is Social Media Important?
6
Source: http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/
Information also obtained from Nielsen Ratings
7. Social Media & Branding – The Facts
7
Source: http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/
Information also obtained from Nielsen Ratings
9. Developing A Social Media Plan
Key Components Include:
Goals – What Do You Want to Accomplish?
Engagement – Content Strategy
Time – When & How Often will You Be Online?
Assignment – Who will Execute the Plan?
Conversation – How will You Encourage & Manage
Conversation?
Interest – How Many People are Being Engaged?
9
10. Developing A Social Media Plan
Define Your Goals – Determine Direction
10
Branding
Reputation Management
Employee Engagement
Client/Referral Partner
Engagement
Recruiting
Press Engagement
Promotions
11. Developing A Social Media Plan
Establish A Content Strategy
11
Voice – Everything Posted Should Sound Like Your
Brand - (Corporate vs. Personal)
Timing – Have a Content Calendar Highlighting When
You Will Discuss What Topics (Google Trends)
Audience – Understand Your Audience and Why They
Follow You – Provide Content That Speaks to Them
Offer Solutions – Use Social Media to Offer Advice on
Issues the Audience May Be Facing
Authenticity – It is Essential to Be Authentic
12. Developing A Social Media Plan
Importance of Authenticity:
12
Not Authentic - “Tax season is approaching! Refer a
friend for 10% off your preparation fees.” Timing –
Have a Content Calendar Highlighting When You Will
Discuss What Topics (Google Trends)
Authentic – Tax season is approaching! We’re up for a
challenge, what’s your toughest tax question?”
18. Developing A Social Media Plan
Define Your Time Investment
18
Stay Focused on Your Goals
Define Your Daily S.M. Tasks
Limit Your Attention
Plan S.M. Efforts Into Your Day
Keep Track of Your Time
Remember to Stop
Monitor Engagement – Acknowledge
Start Small & Progress
19. Developing A Social Media Plan
Identify Who Will Execute The Plan
19
Marketing?
Professional
Staff?IT?
Partners?
Human
Resources?
Outsourced Provider?
20. Developing A Social Media Plan
How Are People to Be Engaged?
20
Don‟t Speak Through Canned Messages (Be
Authentic)
Offer Solutions
Giveback & Reciprocate
Consistently Create & Subtly Reinforce Your
Value
Participate In Others Social Media Outlets –
Don‟t Just Focus On Yourself
24. Social Media Platforms
#1 Visited Site Worldwide
200 Million Users
Wide Acceptance
Broad Demographics
Page Oriented – Active
Mobility
Brand Development/
Recruiting/Press Engagement
24
25. Social Media Platforms
50 Million Tweets per Day
300 Million Users
1.6B Searches per Day
“Basic” Version of Facebook
News Oriented – Passive
Brand Development/ Employee
Engagement/Press Engagement
25
26. Social Media Platforms
Professional Social Media
150 Million Members
200 Million Companies
4.2B Searches -2011
Page Oriented - Active
Features – Groups, Questions &
Company Pages
Recruiting/Prospecting/Brand
Development
26
27. Social Media Platforms
Video Sharing Site
800 Million Visitors Per Month
200 Million Companies
500 Years of YouTube Video are
watched Every Day on Facebook
100 Million People Take a Social
Action on YouTube (Likes,
Shares) Every Week
500 Tweets per Minute Containing
a YouTube Link
27
30. Measuring Engagement
Each Platform Measures Differently :
Facebook – Total Likes, Reach, Talking About This,
Check Ins, Testimonials, etc.
LinkedIn - Followers, Number of Posts, Likes
Twitter – Number of Followers, Re-Tweets
YouTube – Comments, Number of Views, Shares
Google Plus – People in Your Circles, +1
Identify the Most Important Metrics To Track!
30
31. Measuring Engagement
Key Metrics to Assess Monthly:
Audience Growth – Increase in the number of
followers, subscribers, readers, etc.
Activity – Number of posts, tweets updates, and
comments
Engagement – Number of re-tweets, link backs, user
comments, likes, shares and conversations.
Web Traffic - Determine how many visitors came to
your firm website from social media platforms. (Bit.Ly)
Lead Generation – The total number of leads that come
from social media efforts.
31
33. Putting It Together
Take A Focused Approach:
Identify A Clear Objective
Select the Proper Platform
Start Small – K.I.S.S.
Stick to Your Plan
Ensure A Consistent Flow of Content
Develop/Leverage Measurement Process
Make Adjustments as Needed
33
34. Contact Info
Brian Swanson – Flashpoint Marketing
bswanson@flashpointmarketing.biz
Twitter: @bswan775
34
36. 36
Monthly Edge Newsletter
• Community Discussions
• Career Management Advice
• Leadership Articles
• Work-Life Balance Tips
• Opportunities to “Get Involved”
• Young CPA Events
To Subscribe:
• Email
YoungCPANetwork@aicpa.org
37. 2012 AICPA Leadership Academy
October 1-4, 2012
The program offers promising young CPA
professionals a unique opportunity to dive into
experiential strategic leadership exercises and forge
a valuable network of relationships with thought
leaders and promising professionals across the
country in an intimate and interactive setting.
Visit www.aicpa.org/leadershipacademy for program
details and applications.
Application period ends
May 15th.
37
38. Maximo Mukelabai Award
38
Nominations due May 15 for AICPA Maximo
Mukelabai Award
The 2012 Maximo Mukelabai Award recognizes a young
CPA who has demonstrated outstanding service
towards the advancement, stewardship and promotion
of the accounting profession and selfless contributions
to the community. Maximo Mukelabai was a member of
the inaugural class of the AICPA Leadership Academy.
Tragically, his life ended abruptly at the age of 36. He
was an extraordinary individual filled with
passion, intellect and inspiration; traits immediately
recognized by anyone who met him. Mukelabai was the
youngest and first African-American chair for the North
Carolina Association of CPAs board of directors.
Peers, AICPA staff, employers or state CPA society
liaisons may submit nominations for the annual award
until May 15, 2012. Self-nominations are not accepted.
For more information and to access the application, visit
Maximo Mukelabai Award webpage.
40. ThisWayToCPA.com
AICPA‟s website for college students and CPA exam
candidates.
Find tools to help become a CPA, such as:
CPA exam rules and study pointers
State requirements and other need-to-knows
A community of current and future CPAs
www.thiswaytocpa.com
Social Media:
40
41. Resource
The Inside Track to Careers in Accounting
41
The Inside Track to Careers in Accounting is designed to
help new accounting professionals and students
interested in accounting expand their understanding of
what CPAs do and navigate the numerous opportunities
that are available. This book focuses on careers in
• Public accounting
• Corporate accounting
• Government accounting
• Nonprofit accounting
• Academics
• Starting your own business as a sole practitioner
Detailed job descriptions, typical salary ranges and career
trajectories, plus invaluable background information, history,
and personal insights are provided for each career path. In
addition, the book includes interviews with more than 50 CPAs
from every corner of the profession who share their insights on
career choices, succeeding as a CPA, and the future of the
profession. The companion CD contains full transcripts of each
interview.
Available at www.cpa2biz.com
Editor's Notes
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The general focus is on relationship building.
Social media allows you to enter your brand into the broader “digital” conversation. These are the key benefits it provides to firm’s that are looking to engage in social media.
Source: http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/Information also obtained from Neilsen Ratings
Daily FB users have greater influence on their followers because FB pushes status updates to the top of followers news feeds based on their level of activity. This also include page likes for companies, etc. If someone likes a page then it is pushed to the top in another followers newsfeed. Source: http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/Information also obtained from Neilsen Ratings
So you are thinking okay I can see the potential for social media, but what is the next step? Tell stories about companies that just jump in without a plan.
Voice - Many companies have a corporate voice for their brochure and website. However, if this approach is taken in social media then it will be difficult to engage your audience. You need to have a separate brand that does not necessarily sound corporate, but is warming and inviting. The tone needs to be conversational in the approach. Timing - This is especially important for tax and accounting professionals. No one cares about tax planning tips on April 18th, so it is important that you develop a calendar that dictates what subjects will be covered when. Timing is key in terms of prospect engagement. Audience - our audience comes to your social media outlet for several reasons. It is essential that you both understand why they are coming and then provide the sort of information they are looking for. - You don’t need a sales message if you’re targeting existing clients with your updates – instead you need to focus on building the existing relationship and creating a brand promise.Offer Solutions - Examples of this I have seen have been on recruiting social media sites where information on good interviewing skills, how to dress, key questions to ask, etc are all addressed. It relates and is relevant to the audience. This Way to CPA Facebook page Authenticity - Your audience wants you to be “real”. Don’t just post promotional information about your firm which serves as an essential ad. Engage them in conversation about their issues, or other tax issues, challenges, etc which may be coming. The easiest way to lose your audience is to be inauthentic.
It’s not to say the first message is not appropriate for marketing, but it is not a conversation piece and really has little value in the world of social media.
http://www.facebook.com/YoungCPANetwork?ref=ts
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General time invest for new social media users is much higher than it should be. On average during the work day you should spend 2-3 hours per week. This is just a suggestion and not something YOU MUST follow. Acknowledge - Although by and large, many brands with smaller followings typically have a proportionately higher number of lurkers – if and when your audience does engage with you, its very important to acknowledge the engagement.
Clearly define in the social media plan who is going to manage the social media outlets. Will it be a partner, you (if one person business) or more than one person. If there is going to be more than one person then it needs to be clear which person is responsible for which activity and so forth. The most effective social media programs seem to have one person managing the effort.
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Before one can start we have to determine which social media platform to leverage. There are many options and since we are not social media managers it’s best to assess the major platforms to determine which best meets our needs.
There are so many options to choose from on the Internet today. The key is to start in place where most of your customers and prospects are currently active in social media.
This is an important social media outlet for two reasons:Only major video social media outletOwned by Google
This is an important social media outlet for two reasons:Only major video social media outletOwned by Google – this means that your brand will get strong recognition in search engine results specifically Google. Early adopters – So Far most CPA firms are using this as a duplicate outlet for their Facebook page content. Google Plus 1 concept has an impact on how information is shared and indexed for other users when they are logged in.
Discuss here why it is important to measure engagementLikely the partners will want solid stats about “what they are getting” for the effort – standard ROIIndicates what part of strategy is working and what is notDocument new leads and opportunities through social media.
Each social media platform has different ways of measuring engagement….it is important to become familiar with each and what they mean for your efforts.
Activity - For activity here it is important to mention that this is what the professional has done to reach out and engage the audience. Engagement – Google Analytics just released a new version of the software that provides exactly this information. If you don’t track your web stats then you need to. Getting the social search information will not be difficult. Bit.Ly – visit the website and let’s discuss how you can track website traffic through the links. Lead Generation – This is the trickiest one because it can be difficult to get this information from someone. If you work in a larger firm then you need to work with partners to develop a method for properly tracking internet leads. In some cases the firm will have other metrics they want to use. It is important to consider those as well.
The key to success in convincing a skeptical partner group or others is to demonstrate through these metrics that your efforts are having a positive effect. Start with the understanding that your peers and boss do not understand the benefits and therefore you will need to build your case. If you can do this then you are assured success in your social media endeavors.
Start Small:Objective – Just pick one objective and start working towards it. The goal maybe to open a twitter account and starting generating followers. Consider what will you tweet about? The way to generate followers on Twitter is to start following other people. So who do you want to follow and why? Flashpoint example!If you have a blog – open a Twitter account and start posting bit.ly links to the Twitter account highlighting your firm’s blog posts. Consider tweeting information about the firm’s newsletter articles. Using the Bit.Ly feature you will be able to see who is clicking through your links and document the traffic to your blog, etc.