Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Emerging Trends for Digital marketing in 2022 you should look out for?VidyaMandir5
It is important to know the emerging trends that influence digital marketing industry. Now we will explore the most important digital marketing trends for 2022
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing AgencyTusshar Aggarwal
Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly.
Digital marketing trends to follow in 2023 (2).pdfWoospers
The most important digital marketing trends for 2023, include Artificial Intelligence and influencer marketing the both aspect can help you to build your brand on good scale.
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Since the advent of the Internet, everyone has completely liked a digital presence. Here, nothing is more effective than building a robust digital presence to attract the maximum audience.
And all of this is only possible with strong digital marketing campaigns that raise your brand awareness and global audience.
Today, we will collect the top 6 Digital Marketing trends for 2022.
Let’s take a glance & grow!
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
The Future of Digital Marketing - Where Will It Take Us?Sujoy Mukherji
As technology continues to evolve, so too does the future of digital marketing. The possibilities where the digital marketing world can take us are nearly limitless, and it’s an exciting time to be a part of this industry, in this article, we will explore the many trends that are shaping the future of digital marketing and how businesses can capitalize on them.
5 Stress-Free Digital Nomad Destinations for 2023Sujoy Mukherji
Are you a digital nomad looking to work remotely in a stress-free destination? Then, I’ve got you covered! In this article, I shall be discussing 5 stress-free digital nomad destinations for 2023. From stunning beaches to vibrant cities, these locations are perfect for anyone looking to combine their love of travel with the opportunity to work remotely.
10 Tips to Instantly Boost Your Instagram FollowersSujoy Mukherji
Are you looking to grow your Instagram following but don’t know where to start? Don’t worry, you’re not alone! Growing an engaged Instagram following takes time and effort, but there are many tactics you can implement right away to give you an edge.
In this article, I shall explore tips to instantly boost your Instagram followers and help you on your way to becoming an Instagram influencer.
Are you curious about the new trend of using Non-Fungible Tokens (NFTs) to make money? Have you been wondering if investing in NFTs is a smart move? If so, this article is for you! Here, I’ll discuss what NFTs are, how they work, and the potential of making money with them.
7 Social Media Trends That Will Be Huge in 2023Sujoy Mukherji
As technology continues to evolve, so does the way we use social media. What’s popular today may not be the same in a few years. With that in mind, it’s important to stay ahead of the curve and be prepared for what’s to come. So, in this blog post, I’ll be taking a look at 7 Social Media Trends that are predicted to be huge in 2023. By understanding the potential of these social media trends in 2023, you can stay ahead of the game and maximize your presence on social media.
Legendary Marketer Review – Is It Another MLM Scam?Sujoy Mukherji
Many people mistake Legendary Marketer for an MLM scheme, however, it is simply a business strategy designed to educate young brains. Legendary Marketer is an all-inclusive online education program for internet marketers that include a few low, medium, and high-ticket products.
Your Guide To Online Affiliate Marketing SuccessSujoy Mukherji
Introducing Your Guide to Online Affiliate Marketing Success. Inside this ebook, you will discover topics about the basics - everything you need to know about affiliate marketing, 5 tips to become a super affiliate marketer, top 3 networks to earn more in 2021, 5 affiliate marketing strategies to use to boost sales, how to evaluate if an affiliate program is worth your time - growing your affiliate marketing business and much more!
The Insiders Guide To Affiliate Marketing Review - Is It Really Worth The Inv...Sujoy Mukherji
The Insiders Guide to Affiliate Marketing is a 92 pages affiliate marketing guidebook that will help you understand how to set up a successful affiliate marketing business from scratch. Here's an in-depth review of the Insiders Guide to Affiliate Marketing eBook and whether it is really worth the investment?
Inside this guide, you will discover topics about eating well, practice good hygiene, stay hydrated, implement a bed time routine and manage your stress.
Inside this eBook, you will discover the topics about why do so many internet startups fail today, how you can avoid being part of these dreadful statistics, the cornerstone of successful entrepreneurship, the key to continuous growth and expansion, the razor edge difference between work and deals, what constitutes a fruitful task and something else either of less importance or simply a waste of time and it's your call now to Take Action!
Your Guide To First Online Business (Start Your Online Journey The Right Way!)Sujoy Mukherji
Inside this eBook, you will discover topics about affiliate marketing, YouTube, Blogging, Outsourcing the right gig on Fiverr, and selling physical products online.
In this eBook, you will discover the topics about the importance of stepping back, distractions of all kinds, why to seek focus, benefits of disconnection, how to reinforce focus, how to avoid distractions, controlling the sources of distractions, choose your responses, break free from keeping up with information, controlling your time with your inbox, healthy distractions, why it's hard to avoid distractions, how to simplify everything, how people with various roles can focus and so much more!
Using Facebook To Turn Your Online Business Into A Money Making MachineSujoy Mukherji
Inside this guide, you will discover the topics about network marketing Facebook basics, using a great profile and appropriate picture, adding friends with like-minded interests, using photo albums and videos, learn how to use fan pages, learning how to use events, using exclusive landing pages, rewarding your loyal supporters, and learn about Facebook marketplace and plugins.
The 5 Day Challenge is the brainchild of Aaron Szczotkewcz from Melbourne, Australia. Aaron is an online coach who helps affiliate marketers scale their businesses up using advanced social media techniques.
Basically, the challenge teaches you to promote $1,000+ products as an affiliate with free social media traffic.
Here's my honest review of the 5 Day Challenge Program and whether it is Legit? Read my full review in this report.
Real Truth about Super Affiliate System Pro: A Brutal ReviewSujoy Mukherji
Super Affiliate System Pro is a beginner-friendly step-by-step training program for making money through an online affiliate marketing program. It teaches you how to create super-selling ads on different social media platforms like Facebook, YouTube, and Google.
Are you a digital marketing enthusiast who is feeling a little skeptical about John Crestani’s Super Affiliate System Pro? Here is the most honest review of the products and working system of Crestani’s latest venture.
Legendary Marketer Affiliate Program Complete Review: Is It Worth the Price?Sujoy Mukherji
Legendary Marketer is a one-level affiliate program founded by digital marketing expert David Sharpe. It teaches you almost every aspect of onboarding your digital marketing business right from the beginner level. Here is all you need to know about the Legendary Marketer Affiliate program and if this affiliate program is worth the money to invest in?
1K A Day Fast Track Review (Is It Worth The Money)Sujoy Mukherji
If you are looking for a high demanding affiliate program that has a high conversion rate on ClickBank, then you need to check out the 1K A Day Fast Track affiliate marketing program by Merlin Holmes. It is a course that guarantees you to make a steady passive income by following their creative strategies. In this 1K A Day Fast Track review, we will take a look at the course to see if it is really worth the money and what are the things you need to consider before buying it?
Super Affiliate System Review: Is It Scam or Legit?Sujoy Mukherji
The Super Affiliate System by John Crestani has been around since 2019, and since then, it has now become a well-known affiliate marketing course that a lot of people out there have tried and achieved success with flying colors! Here is my honest review of the Super Affiliate System and if this program is a scam or a legit one?
Super Affiliate System Review: Is It Worth The Money?Sujoy Mukherji
The Super Affiliate System by John Crestani has been around since 2019, and since then, it has now become a well-known affiliate marketing course that a lot of people out there have tried and achieved success with flying colors! Here is my honest review of the Super Affiliate System and whether this affiliate program by John Crestani is worth your money?
Inside this eBook, you will discover the topics about productivity tips for a home-based business owner, 5 productivity tips & tools to help you get more done, 5 tips to making the most out of the Evernote, 10 quick productivity hacks you don't want to miss, how to create your own mastermind group, how to get back up when you have failed, how to motivate yourself as an entrepreneur when you're in a slump, how to stop procrastinating with 3 easy steps, 11 useful tips for improving your online business and so much more!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Table of Content
● Introduction
● What is Digital Marketing
● Visual Content Marketing
● The Rise of AI
● Influencer Marketing
● The Importance of IGTV
● Personalized Marketing
● Voice Search SEO
● Ephemeral (Short-Lived) Content
Marketing
● Messenger & Chatbot Marketing
● User Generated Content (UGC)
● Visual Search
● Conclusion
3. Technology is progressing so fast that sometimes it’s
hard for us to catch up, especially in the field of Artificial
Intelligence (AI).
Users are now able to share information so easily with
the click of a button.
Most of this information could be related to general brand
awareness or promotion of a service.
The internet today has become an important playground
for Small Business Entrepreneurs (SME’s) to generate
ROI, so digital marketing can’t be ignored.
Competition is always out there, and businesses should
be well prepared with the latest trends.
Introduction
Image Source: eMarketer
4. Digital Marketing is defined as an online platform where
one can advertise their products and services on the
internet or any other digital medium.
As a subset of traditional marketing, digital marketing goes
beyond the internet to include Short Message Service
(SMS), Simple Notification Service (SNS), search engine
optimization (SEO), electronic or interactive billboards and
other online ads (such as banner ads) to promote products
and services.
This would involve conducting various promotional activities
such as Content Marketing, Blogging, SEO, Web
Designing, Social Media Marketing, Mobile Marketing,
Email Marketing, and a few more.
Digital marketing is the key to connect businesses with
their customers over the internet.
What is Digital
Marketing?
5. In the year 2020, we will see more of the visual content
in the marketing world.
The rise of visual content marketing is nothing new and it
has been in the marketing world business for a while
now.
More companies are taking advantage of new visual
forms and using them as their prime marketing tool
tactic.
So, Why Visual Content Marketing is Effective?
Visual marketing is and should be an integral part of any
business marketing strategy.
We, humans, tend to absorb more visual content well.
I would say 90% of the information which gets in our
brain is visual, and most marketers are already taking
note of this.
Trend 1: Visual
Content Marketing
Image Source: Financesonline.com
6. We all know that AI shall be playing a very vital role in the
coming years.
And it will even have a greater impact this 2020.
So, what is AI?
In simple terms, AI (Artificial Intelligence) is a broad area of
computer science that makes machines and software feel
like they have human intelligence.
Experts predict that the future of AI could have a direct
impact on economies.
When I say having a direct impact on economies, the use
of AI will increase global GDP by up to 14% between now
and 2030, the equivalent of an additional $15.7 trillion
contribution to the world economy.
Trend 2: The Rise
of AI
7. “Artificial Intelligence is the biggest
commercial opportunity for companies,
industries, and nations over the next
few decades” according to
Techgrabyte
8. Implementation of AI
in Social Media
If we look at Facebook, using AI tools like chatbots and
Facebook Messenger helps your business to communicate
with your customers and keep fans up to date in any hot
trending topic or event.
It even allows you to interact with people who may not like
your Page (yet). Powerful, isn’t it?
Although chatbots may seem a little daunting to set up,
within your Facebook Page messaging option, you can set
up instant replies, and lay down scenarios for frequently
asked questions, which may save you tons of time working
on your business promotion.
Furthermore, Messenger bots can be used for lead
nurturing, retaining customers, and sharing your
knowledge, depends on your route to approach your hard-
earned audiences.
Facebook Marketing Hack: Example of using
Messenger Bots
9. A lot of research has shown that 2019 was an amazing
year for Influencer Marketing.
In this present period, influencer marketing is now the
mainstream for a lot of people to consider it to be a
legitimate extension of content marketing.
It’s also considered to be one of the most effective means
of content delivery.
Influencer marketing has experienced rapid growth and
development in recent years.
In recent times, almost everyone with a decent following on
social media platforms, namely, Instagram and YouTube
can be an influencer.
Trend 3: Influencer
Marketing
10. The world of Influencer
Marketing is rapidly evolving
so marketers needs to stay
updated on the latest trends
11. The popular social media platform, Instagram revealed
IGTV to be the version of YouTube last year.
It’s expected by the year 2020, IGTV will continue in
Instagram’s footsteps and become a center of influencer
marketing. IGTV is a great platform for companies to reach
out to their customers.
By creating content that gives value such as creating
tutorials and how-to videos are where most Instagrammers
are engaging.
Businesses providing tutorials on IGTV shall be able to
interact with their target audiences who watch their video
and leave comments directly if they do not understand a
particular step.
With the power of AI, marketers will know where exactly to
target their target audiences or be active every day in
making a story or post content frequently.
Trend 4: The
Importance of IGTV
12. With the power of AI, marketers
will know where exactly to target
their target audience or be active
everyday in making a story or post
content frequently.
13. Personalization is all about understanding the behavior of
your audience and offering products based on assumptions
and the user’s past purchase history.
With the assistance of AI, marketers will be able to
understand their customers preferences and past purchase
buying behaviors.
This shall allow marketers to showcase their products as
per their customer’s needs or mention that in a
Recommendations tab.
Trend 5:
Personalized
Marketing
Image Source: Accenture
14. According to Google, over 70% of
online purchases will begin with
Search. So, when people type a
specific keyword or keyphrase
into the search engine they will be
showing some sort of Intent.
15. Get Personalized with Email
Marketing
Personalization
can improve
Open Rates and
boost Revenue
by 760%.
Email Marketing is a great
way for businesses to stay
in touch with your new and
existing clients (customers)
One study shows that
personalized email
campaigns receive 29%
higher email open rates
and 41% higher click-
through rates than
traditional emails with no
form of personalization.
Resource Article: Win Over Your Subscribers by Your Welcome Email
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Digital Marketing Trends To Watch
Out For In 2020
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