This document summarizes the services and capabilities of a digital marketing company. It offers full service digital marketing including responsive website and app development, search engine optimization, social media marketing, digital advertising, and influencer marketing. It serves clients across various sectors such as real estate, healthcare, corporates, financial services, ecommerce, retail, and hospitality. The company consists of experts in business strategy, marketing, design, development, and technology who work to enable brands to leverage digital media for growth.

2. vvz
SERVICES &
CAPABILITIES

3. Full service digital marketing partner
RESPONSIVE
WEBSITE & APP
DEVELOPMENT
SEARCH ENGINE
OPTIMISATION
SOCIAL MEDIA
MARKETING
DIGITAL
ADVERTISING
INFLUENCER
MARKETING

4. Delivering business results for clients across sectors
REAL ESTATE HEALTHCARE CORPORATES
FINANCIAL
SERVICES

5. Delivering business results for clients across sectors
ECOMMERCE & APPS
INFLUENCER
MARKETING
RETAIL &
HOSPITALITY
INTERNATIONAL

6. Thought leaders in Digital Marketing
At Economic Times Real Estate & Digital
Conference, 2014
At Chevening Innovators Meet - by British High
Commission

7. Enabling brands to leverage digital media for growth

8. vvz
RESPONSIVE
WEB/APP
DESIGN &
DEVELOPMENT
A web presence is the voice of a business in the digital
world. Providing the user a good experience, is the key
to building trust and creating a business-customer
relationship. Our entire process is centrally focused on
designing and developing for great User experiences.

9. We work closely with your business team
to identify the goals of the website and
tailor the user experience.
We work with you to achieve higher revenue
profitability.
We have deep experience in open source
platforms like Wordpress & Magento.
We design websites that are responsive
devices: laptops/PCs, tablets and mobile.
Creative responsive websites with effective UX
.
Read our Blog on Website DesignView the website : http://www.casagrande.in/

10. Branding website for a real estate company
Read our Blog on Website DesignView the website : www.bashyamgroup.com/

11. Website for an organic food brand
Read our Blog on Website DesignView the website : http://www.gofarmerie.com/

12. eCommerce website built on the Magento platform
Read our Blog on Website DesignView the website : http://www.cherrytin.com/

13. Interactive website for a leading glass manufacturer
Read our Blog on Website DesignView the website : http://www.saintgobaininteriors.in/

14. We use analytics & heat maps to optimize conversions

15. We work towards making something HUGE for our clients
Beginning a great
client-relationship
Understand our client’s business goals and their customer audience.
Understand the key points and inputs to building their business value online
Wireframing the online
system
Create several wire-diagrams with layout and functionality, keeping in mind User experience along
the way.
Provide the client with multiple wire-frame options for feedback and approval
Designing the Brand
and Aesthetics
Our designers create everything that you see – the colors, the type, the visual graphics and the
ambience that a user experiences.
Design follows branding guidelines or we develop a style guide maintained across the brand.
Developing the online
system
Analyze and Integrate all the necessary plugins and scripts, for the development phase
Responsive is the new age design and we develop digital entities for every device.
Optimize the websites for page speed and better user Experiences

16. vvz
SEARCH
ENGINE
OPTIMIZATION
SEO enables your website to rank higher in search
engine results increasing its visibility to prospective
clients resulting in ever increasing traffic. Growth in
traffic leads to increased conversions &
sales and ensures business growth and success.

17. Our approach to SEO: Great content & relevant backlinks

18. SEO Case Study : 3X Growth in Google Traffic & 4X Growth in Leads
Growth can be seen in 6-8 months depending on intensity of content & backlinks
Examples of Social Sharing

19. SEO for Housing.com: Engaging content resulted in reach of 25k
in 2 weeks
View the infographic on https://housing.com/blog/2015/12/17/6-of-the-worlds-most-expensive-homes/

20. Created shareable content in multiple languages for Citibank
For e.g. 436 shares across channels

21. vvz
SOCIAL
MEDIA
MARKETING
Social Media can be very effective in enabling
brand experience & building strong engagement
when executed with a relevant content strategy.

22. Social media initiatives flow from your brand objectives
Read our Blog on Social Media Marketing

23. Connect with potential customers online
Our team has expertise in running
campaigns and managing social
media properties across platforms
(Facebook, G+, Twitter, LinkedIn,
YouTube, Pinterest, Instagram and
bloggers).
We focus on result oriented
engagement on social media, to
ensure optimal ROI
We create an engaged community for your brand
Read our Blog on Social Media

24. Innovative social media campaigns
CASA GRANDE : #HappyFamilyResolutions 2015 campaign
New Year Campaign Series

25. Creative content to boost sharing
I BUY FRESH : #IbfPaadalVarigal Series

26. Social media campaigns with significant organic reach
MURUGAPPA CAMPAIGN- #TheMadrasSong
garnered more than 2 lakh views in 3 weeks
WEDDING VOWS #Cutestcouple CONTEST
Reached 4 Lakh+ users with Zero ad spends

27. vvz
DIGITAL
ADVERTISING
Today Digital Advertising gives marketers the
ability to sharp focus on prospects, reach them
with relevant, targeted advertising to elicit a
response, interaction and conversions. All of
which is trackable and measurable, in a cost-
effective manner within defined budgets.

28. Experience in successful large scale Digital Campaigns

29. Campaigns across Facebook, LinkedIn, Twitter & Instagram

30. vvz
CONTENT &
INFLUENCER
MARKETING
www.influencer.in

31. Our approach to Influencer Marketing
We work with you to understand
your brand campaign, business
goals and identify the set of
influencers required to deliver
results from a database of over
10,000 influencers.
We work with the identified
influencers to publish and
promote approved content across
various digital media, including
blogs, Facebook, Twitter,
Instagram and Pinterest.
Receive performance
reports on key metrics,
including reach, traffic,
conversions and social
engagement.
Identify Collaborate Track Results

32. A network of about 10,000 Influencers in different Sectors

33. Content is created and amplified across channels
Some of the work done for Citi Bank
Content is created & amplified for maximum reach
Engaging content can be amplified at a lower cost – Infographic, long form content (1500-200 words) has helped gain significant traction & shares.

34. Citi Bank: With an advertising budget, content can be amplified across channels
AMPLIFICATION CHANNELS AMPLIFICATION PARTNERS
Social Networks
Facebook, Twitter, G+, Linkedin, etc
Blogger Networks
& Content Discovery Platforms
Indiblogger, BlogAdda, Outbraind, Content.Ad, Taboola
Forums & Communities
Quora, Mouthshut, etc

35. How Bla Bla Car used travel influencers

36. Blog has already received 500+ shares

37. We track results by goals (leads generated) or transactions (ecommerce)
Read our Blog on Digital Advertising

38. What our clients have to say!

39. We are a bunch of happy, crazy people who mean serious business
Our team is a mix of business strategy, marketing management, advertising,
design, development and technology expertise
TEAM
OUR

40. Leadership Team
Suneil Chawla
Co-Founder
Suneil Chawla is a Commerce graduate from Loyola College,
Chennai and an MBA from IIM Ahmedabad.
Cofounder of Koolkart.com, a social ecommerce destination for
consumers to discover unique fashion products.
4 years as Case Team Leader at Bain across Boston,
Singapore, Mumbai, Delhi working across projects in the
consumer space
~1 year project with leading handset manufacturer on
innovative marketing initiatives
Vikas Chawla
Co-Founder
Vikas is a management graduate from the London School of
Economics and a business graduate from the Loyola College,
Chennai.
Has over 2 years experience as a Product/Brand Manager at TI
Cycles, heading digital marketing and national branding for
Hercules cycles across India
Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and
Chairman, National Skill Development Council.

41. Senior Advisor
David Appasamy
Senior Advisor
Experience of over 35 years in companies like ITC Ltd, Mudra DDB
and Sify. Technologies covering Business Strategy, Brand &
Marketing Management, Digital Marketing and Audience
Engagement.
Served on the Multi-stakeholder Advisory Group (MAG) advising
the UN Secretary General on Internet Governance in 2010 and
2011.
Co-Chair, International Chamber of Commerce’s Task Force on
Internet &Telecoms Infrastructure & Services from 2006 to 2011.

42. Strategy Team
Abhishek Kumar
Senior Manager : Strategy
Abhishek Kumar is an MBA graduate from IIM Ahmedabad and
a B.Tech in Computer Science from SRM University.
He has worked with the Tata Consultancy Services for ~ 1 year
before pursuing his MBA. He has consulted a number of
companies such as Cera Sanitaryware, C.K.Birla group &
startups like RideShare.
At Social Beat, he is involved as a Senior Manager for
developing strategy and launching new initiatives for the
company, apart from working on business development
Rachna G Ganatra
Head: Business Development & Strategy
Rachna Ganatra has over a decade of experience in Academic
and Business Research & Analytics in various domains including
IT, Banking, Insurance, CPG, Healthcare, Ecommerce & Retail.
Headed delivery, presales/lead generation/business
development, onsite business understanding, recruitment and
related activities
Over 4 years experience as Engagement Manager at LatentView
Analytics. ~1 year as Director of Business Development & Sales
at ThinkTANC Innovation Labs, Pune & 4 Years of Experience as
Research Investigator at Madras Institute of Development
Studies
At Social Beat, she heads the business development and
Strategy

43. Social Media & Content Specialists
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
Anuradha Nair
Senior Manager
Rohit Uttamchandani
Head : Digital Advertising
Lalitha Shukla
Social Media Manager
Farida
Campaign Specialist
Krithika
Social Media Manager
Nandita
Content Specialist

44. Creative & Design Team
Panisa Shah
Senior Creative Director
Purushotaman
Senior Graphics Designer
Samantha
Senior UX Designer
Allan Moses
Graphic Designer
Priyadarshini
Graphic Designer

45. Web & App Development Team
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
Vel Murugan
Senior Web Developer
Mohan
Senior Web Developer
Karthikeyan
Android Application Developer
Subrmaniyam
Web Developer
Vimal
Web Developer
Ravichandran
Senior PHP Developer
Haridasan
Web Developer

46. Advertising & SEO Team
Agile, accommodating, enterprising
– Social Beat has been the right
choice to improve our digital
presence.
Shobhana
Digital Advertising Specialist
Bindhya
Digital Advertising Specialist
Vivek
Digital Advertising Specialist
Udhaya
SEO Specialist

47. vvz
CASE STUDY
& RESULTS
E-Commerce

48. Strong results for eCommerce clients across verticals
We have delivered strong results for clients in
eCommerce across diverse verticals, including
Fashion Apparel, Home Décor, Kitchenware and
Gourmet
Our initiatives resulted in
3X revenue for clients within 4
months of engagement.
These results were achieved with a mix of Social
Media management, SEO, SEM and Website
redevelopment.

49. The 3 main goals of our eCommerce clients

50. Focus on transactions and results for eCommerce

51. Digital Marketing For Results.
Follow us
Look forward to partnering with you!