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NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
- 1. MARKETING D I GI T A L Branch office 5-A-7, Talwandi, Near TT Hospital Kota 324005 Baran Road,Borkhera, Kota 324001 Head office www.digitalmyclass.com + 91 9214309871 I N S T I T U T E COURSES & SERVICES
- 2. Certified DIGITAL MARKETING COURSE AREYOU READY TO TAKE THE ADVANTAGE ? NOW IN KOTA www.digitalmyclass.com 3 Months 6 Months Job Oriented Digital Marketing Course Launching Soon - PAN India
- 3. SCOPE OF DIGITALMARKETING INTERNET USERS ARE GROWING NET GROWTH IN SOCIAL MEDIA USERS DIGITAL ADS ARE GROWING DEMAND FOR DIGITAL MARKETING THEY KEY FOR BUSINESS SURVIVAL HIGH SALARY By 2023, The Number Of Active Indian Internet Users Will Grow To Almost 666 Million. 69% Of Companies Are Planning To Hire More Digital Marketers In 2022-23 There Are Around 400 Million Active Social Media User In India. Giving Huge Career Opportunity In Social Media. Business Leaders Across The Industry Revealed That Digital Markeitng Is Key For Their Companies Survival. There Are Around 400 Million Active Social Media User In India. Giving Huge Career Opportunity In Social Media. Google Says, The National Average Salary Of The Senior Digital Marketing Manager In India Is Rs. 4.7 lac per annum Our thought behind creating this course is to focus on imparting knowledge & wiping out the learning gaps and stay ahead with technological trends as well as stay ahead of the competition. Today we are at a stage where world is moving digitally. This has to be a mandatory skill in today’s growing industries to make our own food plate more healthy and colorful. www.digitalmyclass.com
- 4. WHAT LEADERS SAYABOUT DIGITAL ! Digital India has become a way of life, Let’s put the technology First NARENDRA MODI MARK ZUCKERBERG PHILIP KOTLER BILL GATES SATYA NADELA SUNDAR PICHAI if your business is not on the internet , then your business will be out of business The best advertising is done by satisfied customers Our Industry does not respect tradition- it only respects Innovation India will be a global player in the digital economy Facebook CEO Prime Minister of India Marketing Professor Google CEO Microsoft CEO Founder Microsoft India is crucial to Facebook’s mission to connect next billion people to internet ” ” ” ” ” ” ” ” ” ” ” ” www.digitalmyclass.com
- 5. Learn From TheBest Digital Marketing Experts To Be The Best Why Should You Enroll For This Course ? INDUSTRY BASED CURRICULUM The course is designed with Industry standards & updated regularly too. PROFESSIONAL CERTIFICATIONS Get 5+ professional certifications from Google etc. to build your resume. LEARN FROM DIGITAL MARKETING EXPERTS Our instructors are Digital Marketing experts actively involved in the Digital Marketing field. MOCK INTERVIEWS & RESUME PREPARATION We Support You For Resume Building & Prepare You With Mock Interviews 100% PRACTICAL LEARNING Get exposure into various digital marketing tools for practical knowledge. LEARN FROM REAL-LIFE PROJECTS Work on real business projects to grow real life skills. 24X7 STUDENT SUPPORT Our Mentor will provide learning support to resolve any conceptual doubts. 100% PLACEMENT ASSISTANCE We provide full support until you land your dream Job. JOB FREELANCING UPSKILL ONLINE BUSINESS www.digitalmyclass.com
- 6. Eligibility Build A CareerOr Starting Fresh One. WHO CAN ENROLL FOR THIS COURSE ? Grow Or Start A New Business. Looking To Leverage Digital Marketing To Grow In Career. Change Their Job field. Who Wants To Earn, While Working From Home. To Earn Extra Income Through Freelancing. No minimum qualification is required. No prior experience is required. No coding knowledge is required. Just a laptop/desktop & good internet connection. ame ame ame ame ame ame ame ame Students Who Are Trying To Entrepreneurs Who Wants To Professionals Who Wants To Freelancers Who Are Looking Housewives/ Retired Personals Marketing Personals Who Are www.digitalmyclass.com
- 7. Introduction to DigitalMarketing Scope of Digital Marketing Traditional Marketing Vs. Digital Marketing Recent Trends and Current scenario of the Industry Benefits of Digital Marketing to Businesses Introduction to Inbound Marketing Market Research Audience Targetting Digital Marketing Requirements Google & Google Algorithm Online Business Strategy How to conduct a competitive analysis ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame FUNDAMENTALS OF DIGITAL MARKETING Digital marketing is the type of marketing that uses the internet & online based digital technologies such as desktop, computer, mobile & other digital media and platforms to promote products & services. Digital marketing is important because it connects a business with its customers when they are online & its effective in all industries too. www.digitalmyclass.com MODULE-01
- 8. a m e a m e WEBSITE DEVELOPMENT ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame How Internetworks Overview of Domain Name & Extensions Overview of Hosting Overview of SSL Introduction to Wordpress Theme Selection Creating Attractive Landing Pages Different types of Websites Website Security & maintenance Plugins Installation Having a Website is an opportunity to make a great first impression & give people comfort, that you are having a real business. Website Provides high level of credibility to people those are interested to associate with you. www.digitalmyclass.com MODULE-02
- 9. ame ame SOCIAL MEDIA MARKETING Introduction toSocial Media Marketing Creating Business pages on Different Social Media Social Media Optimization Facebook Marketing & Instagram Marketing Youtube Marketing Google Business Marketing Twitter & Linkedin Marketing Quora & Pinterest Marketing Creating Social Media Ads Targetting Right Audience & Demographics Ad Campaigns & Budget Optimization Measuring Social Media Ads performance ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame Social Media Marketing is the use of various social media platform & website to promote a product or services. Social Media platforms enable brands, increase sales build a community of followers to share & engage with content. (SMM) www.digitalmyclass.com MODULE-03 ame ame Facebook Ads / Instagram Ads & Youtube Ads
- 10. Introduction to GraphicsDesigning Creating Brand Identity Tools used for Graphics Designing How to use CANVA How to Create Beautiful Graphics Standard sizes of Social Media Images Best Practices while Designing Graphics for Social Media Tips on Image Quality and Sizing Strokes & Shadows ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame GRAPHIC DESIGNING Graphic Design will help a business to gain high Visibility, which in turn can lead to increase sales. Canva (Popular Graphice design tool) uses a beautiful & simple interface design to make the process understandable, quick & easy for even the most entry- level people. www.digitalmyclass.com MODULE- 04
- 11. a m e a m e SEARCH ENGINE MARKETING Introductionto Search Engine Ads Overview of Google Ads Overview of GSN & GDN Google Ads / Campaign structure Google Ads Account Setup Pay-Per-Click & Competition Research Types of Keywords Google Keywords Planner Bids & Ad budget Optimization Creating Campaign for different objectives. Campaign Tracking & Measuring Performance ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame (SEM) SEM or Search engine marketing is a highly effective way to increase ranking on search engines and attract qualified traffic to website. Investing in SEM is a best way to grow brand awareness & consequently increasing the sales. Campaign optimization. www.digitalmyclass.com MODULE- 05
- 12. ame ame SEARCH ENGINE OPTIMIZATION ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame Introduction toSearch Engines Optimization. Why SEO Important How Search Engine works Keyword Planning and Research Competitor Analysis Types of SEO - On Page SEO, Off Page SEO, Local SEO & Technical SEO Google Search Engine & Search Engine Result Pages (SERP) Backlinks & Article Submissions How to Build High Quality SEO Backlinks How to Structure and Optimize Website to rank different pages Best Practices of Internal links How to Effeciently use blog pages for SEO @ $ $ $ ? S E O @ $ $ $ ? SEO Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. LOCAL SEO ON-PAGE SEO OFF- PAGE SEO TECHNICAL SEO www.digitalmyclass.com MODULE-06 Search Console
- 13. a m e a m e CONTENTWRITING Introduction to Content Writing How to Write Better and More Efficiently Secret to Writing Persuasive Marketing Copy How to Capture and Organize your Content Ideas Creating Viral-Ready Headlines Content Development Tips Writing Irresistible Call-to-Actions Creating Ad Copies & Captions Copywriting for Blogs & Articles Plagiarism Checking Tools How to Talk to Customers Without Speaking ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame Content Marketing is a form of marketing focussed on creating, Publishing and distributing content for targeted audience online with low cost investment. A N S W E R T H E P U B L I C www.digitalmyclass.com MODULE- 07
- 14. a m e a m e AFFILIATE MARKETING Overview ofan Affiliate Marketing Affiliate Marketing Niche How to Create Engaging Content Amazon Affiliate Marketing Importance of SEO in Affiliate Marketing Creating Product Reviews for More Affiliate Sales How to select Affiliate Network Affiliate Marketing Strategies Affiliate link Best Practices Affiliate Sales Tracking and Link Management Best Practices for using website/blog for Affiliate Marketing Case Studies ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame Affiliate Marketing is an advertising modelin which a company pays others to advertise their products and services and generates sales. Affiliates place ads or market the products or services on their website, app or blog. Commission are paid on leads that convert into sales. It specifically deals with commission based earnings. www.digitalmyclass.com MODULE-08
- 15. ame ame BLOGGING Introduction toBlogging Overview of Blogger Blogging as a Profession Ways to Earn Through Blogging Developing the Mindset of a Successful Blogger Niche Selection Effective types of Blog Content Importance of growing Email list for Blogging Effecienct use of Blog pages of Websites Generating an Infinite Stream of Fresh Content Content Promotion Strategies Most common ways to Monetize a Blog ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame ame Blogging is an essential part of an overall digital marketing strategy. It drives traffic to website, generates new leads for any company, helps nurture those leads and gives increased insight of our customer base. www.digitalmyclass.com MODULE- 09
- 16. GOOGLE ANALYTICS (GA) Overview ofGoogle Analytics Understanding How the Tool Works Linking Website & Google Analytics Most Important Data to Find How the Measurement is Done Bounce Rate, Time and Uniqueness What to Remember, when Doing Analytics ame ame ame ame ame ame ame ame ame ame ame ame ame ame Traffic Sources Segmentation Google Analytics Access/ Rights Goal setup and Funnels Make the Right Data Decisions ame ame ame ame ame ame ame ame ame ame Google Analysis is a web analytics service offered by Google that provides statistics and basic analytical tools for seo & marketing purposes. The Service is a part of the Google marketing Platform and is available for free to anyone with a google account. www.digitalmyclass.com MODULE-10
- 17. Get Hands OnExperience 30+ Leading Digital Marketing Tools Because We Believe in Practical Knowledge ! ame ame TOOLS YOU’LL MASTER IN THIS COURSE www.digitalmyclass.com
- 18. Expertise into Migrationof Traditional business to Digital Business. Ajay Sharma is a highly motivated and result - driven professional & has spent more than 16 Years of his life in various Organizations such as Tata Group, Reliance Group, Airtel etc. MEET THE MAN WITH THE VISION Mr. Ajay Sharma OUR VISION Our Vision is to make Digital Yuva to Digital India. OUR MISSION Our Mission is to provide Job Oriented Digital Marketing Courses Digital Myclass started in Kota(Rajasthan) in 2020 during the pandemic of Covid, keeping in mind to create more and more career opportunities in the field of Digital Marketing. We provide both online & offline digital marketing courses to students,fresh graduates, entrepreneurs, working professionals, housewives, retired person & freelancers through our digital marketing experts & every student is being mentored with full 24*7 personalized support to help & achieve the goals of aspirants. www.digitalmyclass.com
- 19. Ajay Sharma Co-Founder Working Experience 15Years Sushil Panchal Website Developer Charul Sharma Counselor Skills Digital Marketing Working Experience 3 years Skills Website Development Working Experience 3 Years Skills Customer Support Team Members Meet Our Devendra sharma Marketing Expert Working Experience 12 Years Skills Digital Marketer Aman Khan Social Media Executive Working Experience 3 Years Skills Digital Marketer Faizan Mahmood Branch Manager Working Experience 5 Years Skills Photoshop, Corel Draw Expert Digital Marketer Motion Designer www.digitalmyclass.com
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- 21. CERTIFICATE OF COMPLETION This Certificateis Proudly Presented to Date of Issue for successfully completed the Certified th th during the period of 28 Jan 2019 to 28 Apr 2019 Co-Founder, Digital Myclass DIGITAL MARKETING EXPERT th 30 Apr 2019 Ajay Sharma Digital Marketing Course ame ame CERTIFICATE OF COMPLETION S A M P L E www.digitalmyclass.com
- 22. Testimonials ADVANCED DIGITAL MARKETINGPROGRAM ADVANCED DIGITAL MARKETING PROGRAM 780+ Student Trained Offline /Online 100 Hours Live Sessions Rated 4.9/5.0 (400+ Reviews) Rated 4.9/5.0 (400+ Reviews) ONLINE - OFFLINE COURSE ONLINE - OFFLINE COURSE Certified Professional Trainers 100% Placement Assitance 30+Tools 100% Practical Learning Interships 10 +module www.digitalmyclass.com
- 23. 01 I havecome across with the best digital marketing courses of Kota. I have learn following digital marketing course module with Digital Myclass - Like Website Development, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Affiliate Marketing, Graphics Design, Blogging and Google Analytics. Nice experience during during online as well as offline classes both. Would definitely recommend Digital Myclass under the guidance of Mr. Ajay Sharma, If you are planning to make your career into Digital Marketing. 01 01 HARSHITA SINGH Digital Myclass is providing valuable digital marketing courses, which is best to get good career path for any graduate. We would definitely recommend the same to others too. They are covering following course modules under this course :- Website Development Courses, Social Media Marketing Courses. Search Engine marketing courses, Search Engine Optimization Courses etc. 02 PRAMOD SHARMA Amazing institute for digital marketing courses..must try if want to go for digitally..very humble person ajay sir..best class for digital marketing in kota 03 SATISH SUWALKA Extremely wonderful experience with digital marketing course with Digital Myclass. I got a job with one of the renowned institute of kota too. I would highly recommend this institute to other students and professionals too. Thanks to Mr. Ajay Sharma Sir for providing wonderful guidance to complete this course in time. 04KULDEEP SINGH Very good institute to make your career in digital marketing platform. Ajay sir has a good experience in all fields and his teaching skills and knowledge about 2 3 fields are quite excellent. 05 JALAJ MISHRA This Digital Marketing Institute is best in class for mentoring Digital Marketing Courses under the guidance of Mr. Ajay Sharma. Let's visit, If you are planning to join. 06 SAURAV TOMAR Google Reviews www.digitalmyclass.com
- 24. Ajay, I wishyou and your new venture all the success. Friends I have known Ajay now for good 15 years. He is one of the most dedicated and intelligent brain in Sales and Marketing across Northern belt. . 08 Sandip Sengupta This is one of the most trusted and fastest growing digital marketing companies serving small to medium size companies PAN India. The company is in operations and i know Ajay since more than 10 years. The demand for Digital Marketing Services and solutions worldwide has helped fuel the rapid expansion of Multiple fellow/companies to grow into the international market, where there is great demand for businesses to increase their online exposure to spur financial growth. Kudos to team keep it up. 09 Gaurav Sharma Very much satisfied with digital marketing courses by Digital Myclass and I would like to recommend other aspirants students too. Digital Myclass is also providing Jobs as well as Internships after completion of Digital Marketing Courses. Let's try once or attend Demo Class. 10 SANDHYA GHOSH learning from here was wonderful. I feel invested in myself, thank you sir. Ajay sir has tremendous industry experience in this field. this will help me in my freelancing projects too. 11 RITIK DADHICH Got chance to Meet Mr. Ajay sharma owner of the Digital my class really a vibrant personality, had a conversation on importance of digital marketing in today’s scenario really get knowledge what should we can for improving our business interested to join the class for the growth of business Thnx 12 SAURAV TOMAR I am so excited to share that I have completed my Digital Marketing Courses with Digital Myclass. This course not only enhance the skills but provide a options to get freelancing too. 07 VIJAY LAXMI Google Reviews www.digitalmyclass.com
- 25. Student Name Parent’s Name GenderMale Female Date of Birth Marital Status Married Unmarried Present Address. City Zip Code Phone Number Email Date Applicant Signature Registration No : Fees Cash Digital CHQ Total : Paid : Due : Branch office 5-A-7, Talwandi, Near TT Hospital Kota (Raj) 324005 Head office 2nd Floor, AFC Building, Baran Road Borkhera, Kota (Raj) 324001 PERSONAL INFORMATIONS ADMISSION FORM +91 9214309871 www.digitalmyclass.com Qualification Joining Date Fees Cash Digital CHQ Total : Paid : Due : Registration No :
- 27. ame ame MEDIA COVERAGE 18MAY 2022 22 MAY 2022 14 MAY 2022 24 MAY 2022 ame ame MEDIA COVERAGE 18 MAY 2022 22 MAY 2022 14 MAY 2022 24 MAY 2022 14 MAY 2022 1 JUNE 2022 www.digitalmyclass.com
- 28. Transform yourself intoa complete digital marketer with expertise in the top skills of digital marketing with this full pack Course . Become industry - ready by learning the latest tool, working on real - world project, and 10+ professional certifications from google & many other tech giant companies . DIGITAL MYCLASS 3 Months 6 Months Job Oriented Digital Marketing Course JOIN US Branch office 5-A-7, Talwandi, Near TT Hospital Kota 324005 Baran Road,Borkhera, Kota 324001 Head office www.digitalmyclass.com + 91 9214309871