Milan has a long history as a center of fashion dating back to the Middle Ages. In the modern era, Milan was named the global fashion capital in 2009. Milan Fashion Week is owned by the National Chamber for Italian Fashion and transforms the city into a tourist destination during its shows. Many major Italian fashion houses are based in Milan, including Prada, Armani, Versace, Missoni, Dolce & Gabbana, and more. The Quadrilatero della Moda district is known for its high-end boutiques. Trends at recent Milan Fashion Weeks have included florals, ruffles, and celebrating uniqueness.

2. •Milan's fashion history has evolved greatly throughout the
years. Milan began as a centre of fashion in the Middle Ages
and Renaissance, as in Venice and Florence.
•In 2009, the city was declared as the "fashion capital of the
world" by the Global Language Monitor, even surpassing its
relative cities. The next year, Milan dropped out of the top
four falling to sixth place, yet in 2011 it returned to fourth
place.
• Milan ,the second-most populous city in Italy, serves as the
capital of Lombardy. Milan is widely regarded as a global
capital in industrial design, fashion and architecture

3. •Milan Fashion Week is owned by Camera Nazionale Della
Moda Italiana (The National Chamber for Italian Fashion),
a non-profit association which disciplines, co-ordinates and
promotes the development of Italian fashion.
•Milan fashion week including more than 40 shows each
season transforms the city into a touristic hob by simply
creating various venues for the shows selecting the most
elegant and influential palaces to become the stage for
design.

4. Aside from the standard studios and showrooms, many of
Milan’s fashion shows are held in historic, outdoor
landmarks—like the Piazza Duomo (Milan’s central square
and home to the city’s cathedral), the courtyard of the
Castello Sforzesco (a 15th-century castle), and the Arco
della Pace (triumphal arch located in Parco Sempione).

6. MSGM
N°21
Prada
Fausto Puglisi
Tod's
Trussard
Valentino
Versace
Giuseppe Zanotti,
Ermenegildo Zegna
The eyewear company Luxottica
Armani
Bottega Veneta
Canali
Costume National
Dolce & Gabbana,
Dsquared2,
Etro,
Iceberg,
Les Copains
Marni
Missoni
MiU Miu
Zagliani
Most of the major Italian fashion houses and labels are based in
Milan, even though many of them were founded in other cities.
They include:

9. More fashion agencies and institutes in Milan include
• Beatrice International Models Agency
•Why Not Model Agency
• Istituto Marangoni
•Style Design College

10. •The quadrilatero della
moda ("fashion square"), is a high-
class shopping district in the centre
of the Italian city of Milan,
characterised by the presence of
numerous boutiques and
related retail outlets which
represent most of the world’s
major fashion houses.

13. •There’s always been two prevailing beauty teams in Milan:
1. The ultra sexy bombshells (Versace, Roberto Cavalli, Dolce &
Gabbana)
2. The wonderfully wacky (Prada, Marni, Fendi).
It’s obviously much easier to convey the former.
 But it’s the latter that’s always so much more exciting to witness,
and this season was no exception
•Milan Fashion Week’s beauty trends were all about celebrating Freaks
And Geeks.

15. Milan Fashion Week: The top 5 trends developing for Spring 2016
Florals
Victorian ruffles
dresses,
preferably long and loose, were among the top looks for
Spring 2016.
Dolce & Gabbana had light mood , the cheerful models
took selfies transmitted to large screens hanging over the
crowd.
In an ultra-fem season, a near-bald scalp gives edge to frills
and lace for women whose style leans more to the
brooding side.

16. Milan Fashion Week:
Patchwork, florals and the most unexpected details for Fall 2015
From babes in arms to an elegant senior, the
runways were a family affair over the weekend at
Milan Fashion Week.
Dolce & Gabbana celebrated motherhood with
crayon prints and a backdrop of women and kids ,
Antonio Marras closed the show with
embellished floral coat.
Both were uplifting experiences that seemed to say
that fashion is for one and all.

17. Milan Fashion Week's many sparkly, selfie-worthy moments
weren't just inside the shows.
Showgears like Giovanna Battaglia brought out the topknots
and short, bright frocks.
Anna Dello Russo played around with leather in
turquoise Loewe pants and a red Miu Miu minidress,
while Anna Wintour stuck to her habit of balancing a sweater
on the shoulders of a long, printed dress.

19. SUITS AND COORDINATES
Matching separates and menswear-inspired
suiting.
MATCHING COUPLES
Two bodies, one unified aesthetic
RUNWAY FRESH
Looks straight from the fall 2015 runways, as well as
sightings from spring and pre-fall 2015.
OLIVE GREEN
The flavor of the week was a dark, military-esque
green

20. KNEE-HIGH BOOTS
Showgoers often skipped the tights, showing a bit
of skin over their knee-high boots.
PLANTS AND ANIMALS
Flora and fauna appeared in prints and
embroidery.
PURE PHOTOGRAPHY BAIT
Guilty of loving these quirky or distinctive shoes and
bag.
GRAPHIC CIRCLES
The shape is everywhere -- in prints, grommets and other
embellishments.

22. Valentino Clemente Ludovico Garavani (born 11
May 1932 in Voghera , Italy), best known
as Valentino, is an Italian fashion designer and
founder of the Valentino SpA brand and company
Valentino became known for his red dresses, in the
bright shade that became known in the fashion
industry as "Valentino red”.
Since October 2008, the creative directors are
Maria Grazia Chiuri and Pier Paolo Piccioli.
Alessandra Facchinetti was Valentino's creative
designer from 2007 to 2008.

23. VALENTINO PRE- FALL 2015

24. Giorgio Armani (born 11 July 1934) is
an Italian fashion designer, particularly
noted for his menswear.
He is known today for his clean,
tailored lines,soft, easy to wear
fabrics, in elegantly simple cuts.
His suits were among the first to
remove significant amounts of padding
and canvas from shoulders and chest,
favoring a more body-conscious look.

25. Giorgio Armani-SPRING 2015 READY-TO-WEAR

26. Gianni Versace was an Italian fashion
designer and founder of Versace.
He also designed costumes for the theatre
and films.
His signature brash prints on silky fabric, his
ultra-short, ultra-tight minidresses.
He drew inspiration from this surroundings,
the ancient ruins as well as prostitutes from
south italy inspired him.

28. VERSACE-RESORT 2015

29. Ottavio "Tai" Missoni (11 February 1921 –
9 May 2013) was the founder of
the Italian fashion label Missoni and and
Became the First Athlete Designer.
Missoni spent the rest of his life designing
scarves, sweater, coaches, shoes, and
pretty much anything else he could stick a
needle into.
After his death the company was passed
onto his children who expanded it into a
lifestyle brand.
Multicolored knits and Zigzag stitches
became his signature style and a status
symbol for the ultra wealthy.

30. Fall 2015 Ready To Wear

31. Gianfranco Ferré (15 August 1944 – 17 June
2007) was a fashion designer also known as
"the architect of fashion" for his background
and his original attitude towards creating
fashion design.
Sophisticated white shirts have become the
symbol of his personal signature in fashion
design
He was also well known for including
variations of white dress shirts in his
collections, manipulated with enlarged,
theatrical cuffs or superfluous details like
multiple collars .

32. SPRING 2014 READY-TO-WEAR

33. Miuccia Prada 10 May 1949) is the Italian fashion
designer and entrepreneur behind Prada and Miu
Miu.
Prada S.p.A. is an Italian luxury fashion house,
specializing in ready-to-wear leather and fashion
accessories, shoes, luggage, perfumes, watches, etc.,
founded in 1913.
Miu Miu is a high fashion women's clothing and
accessory brand from the Prada fashion house
The signature style which Prada pioneered is simple,
understated and decent yet chic, elegant and
cutting edgy.

34. FALL 2015 READY-TO-WEAR

35. Alessandra Facchinetti (born 2 June 1972
in Bergamo) is an Italian fashion
designer. Facchinetti, along with Pietro Negra has
launched a new ready-to-wear line named
'Uniqueness,' which emphasises the importance
of technology in fashion.
Facchinetti finally found her place at Tod’s, as
evidenced by her immensely assured debut.
Filled with sporty-chic pieces in papery leather
and perforated cotton, her spring collection is as
luxurious and laid-back as the Italian house’s
signature rubber-soled moccasins.

36. SPRING SUMMER 2015

37. Dolce And Gabana
Super stylish and unbelievably classy
Dolce & Gabbana styles are a perfect fit
for successful women looking for a
positive image.
Long, elegant dresses for women and
clean-cut suits for men are also very
prominent in the line.

38. Fall/Winter 2015 Ready to Wear

39. Franco Moschino
• Moschino mixes sharp, sassy
tailoring with a playful attitude,
creating a chic look that never
takes itself too seriously.

40. SPRING SUMMER 2015

42. •Massimo Giorgetti of MSGM worked in
creative consultancy for years before
founding his own label in 2008 with the
assistance of the Paolini Group.
• Giorgetti draws inspiration from both
classic labels such as Yves Saint
Laurent and Chanel and modern indie
bands such as MGMT to create a truly
timeless label.
• His pieces are at once youthful and
classic, featuring tweed and floral prints
galore in sophisticated cuts.

43. SPRING 2015

44. •Stella Jean is an Italian-Haitian designer
who mixes eye-catching color spectrums
and diverse influences to create looks
which escape categorization.
•She utilizes digital printing techniques
to produce high-octane trophy pieces,
while taking inspiration from fairy tales
and children’s literature
• Jean has also shown her work at The
Beat of Africa, an initiative for promoting
African style in fashion.

45. Autumn/Winter 2015

46. •Marco de Vincenzo has a hectic schedule -
not only does he fulfil a demanding day job as
head accessories designer for Fendi, but he
has also produced two collections a year for
his own label since 2010.
•He looks to different fabrics as the starting
point for his collections, so you can expect a
techni color palette in a range of fabrics from
lurex to wool.
•His brand has received recognition in the
form of investment from LVMh.

47. SPRING 2015 READY TO WEAR