Fashion accessory industry and their economic impact, marketing strategies,top 10 accessory industry,and more about some accessory designers.

1. Presented by
Ms.M.VANDHANA- M.Sc
Assistant Professor
Department of Fashion Technology and Costume Designing
Bon secours college for women
Thanjavur
FASHION ACCESSORIES

2. CLASS AND SUBJECTS
 Fashion Accessory Designing - II– B.Com (c) & II – B.Com CA
 Fashion Portfolio (practical) - III- B.Sc, FT
 Fashion Illustration (practical) – I B.Sc, FT
 Apparel Standards and Quality Control- I M.Sc, FT

3. TEACHING HUB
 Warm up
 Class with teaching aid
 Info-bit
 Practice zone
 Review zone
 Enhance life skills
 Cross connection
 Test yourself

4. “I Have always thought fashion
accessory is an exclamatory mark
for the wearer’s outfit”

5. FASHION ACCESSORY
 A fashion accessory is an item used in a secondary manner to the
wearer's outfit. Often used to complete an outfit.
 The term came into use in the 20th century.
 The type of accessory that an individual chooses to wear or carry
to complement their outfit can be determined by several factors like
where the individual is going. For example, if an individual is going
to work their choice of accessory would differ to one who is going
out to dinner, thus depending on the place different accessories would
be chosen. Similarly, an individual's economic status, religious and
cultural background would also be identified.
 “The fashion accessories industry is fast changing. Trends generally
change every season.”

6. • Accessories that are worn
may
include jackets, boots and sh
oes, cravats, ties, hats, bonn
ets, belts and suspenders, gl
oves, muffs, necklaces, brac
elets, watches, sashes, shawl
s, scarves, lanyards, socks, p
ins, piercings, rings,
and stockings
• Traditionally carried
accessories include purses
and handbags, glasses, para
sols and umbrellas, wallets,
canes, and ceremonial
swords.
TYPES OF ACCESSORIES
Those that are carried Those that are worn

7. TOP 10 FASHION ACCESSORIES
INDUSTRIES
 Burberry
 Dior
 Louis Vuitton
 Chanel
 Armani
 Gucci
 Dolce & Gabbana
 Prada
 Tiffany & co
 Manolo Blahnik

8. NEEDS TO BE A SUCCESSFUL BUSINESS
MAN
 For This type of business seller who is young,
fashionable, competitive has a good head for business,
 Appreciates the concepts of high fashion,
 Knows the fashion market with its fast changing trends
and is able to keep up with the latest fashion crazes.

9. CURRENT ECONOMIC STATUS OF ACCESSORY
BUSINESS
 The total fashion accessory
retail market is worth Rs15,557crore,
growing at 18 per cent to 19 per cent
 Rs5,306crore according to India Retail
Report 2015.
 The market is mainly ruled by bags, belts and wallets, which
holds 60 per cent market share.
 27 per cent of the market is dominated by socks, hankies,
scarves, caps, gloves, mufflers etc.
 Rest of the market, which is 13 per cent goes to hair
accessories, tie pins, cuff links etc.

10. MARKETING FOR ACCESSORIES
 Apparel and accessories marketing entails the promotion
and sale of fashion products.
 Marketing involves understanding consumer trends and
demands as well as profit maximization and market
share.
 Ultimately, it's about selling what the consumer wants
to buy at a competitive price while still making a
profit.

11. MARKETING STRATEGIES
 Fashion Blogs
 Fashion Showcase
 Events
 Print Publication
 Press Releases
 Digital Media

12. ACCESSORIES DESIGNERS
Alexander McQueen
 He Born on march 17,1969 in London.
 First worked in Louis Vuitton as a head designer,
 opened his own label in 1992.
 He is awarded as British designer of the year for four times from British
fashion council
 CFDA-Council of Fashion Designer of America awarded him as best
International designer of the year.
 He died in 2010.
 This designer specializes in accessories that have a heavy metal vibe blends
with luxury wear.
 Many of their accessories include the icon of a golden skull.

13. ALEXANDER MCQUEEN

14. THOMAS BURBERRY
 Thomas burberry is a designer and founder
of leading fashion brand burberry.
 He was born in 1835.
 He opened his own small clothing outfitters in 1857.
 In 1861 he has 10 male and 7 female workers which increased as 70
hands in 1871.
 In 1880 he did a research and designed a fabric which is breathable,
waterproof and tear proof fabric called Gabardine.
 He died in 1926.
 Famous for their distinct check pattern,
 Burberry accessories are widely imitated, but never matched.

15. THOMAS BURBERRY

16. COCO CHANEL
 She is born in 1883
 She was raised in an orphanage and taught to sew.
 In 1920 she launched her first perfume brand
 She becomes a style icon for her simple yet sophisticated outfits.
 She said that “Luxury must be comfortable, otherwise it is not luxury”.
 She died in 1971.
 Accessories from Chanel tend to use a variety of different textures and
patterns
 Their bags often have chains rather than straps and tend to boldly display
the beautiful double C symbol of the brand.

17. COCO CHANEL

18. VIDEO TIME

19. CHRISTIAN DIOR
 Born in 1905 in northern france.
 In 1947 exploded onto the paris fashion.
 He focuses on luxury wear women’s fashion.
 His designs are worn by film starts and royalty alike.
 He died in Italy in 1957.
 Use logos to add something more to their accessories.
 Dior also tends to favour metallic and pastel colours in accessories
such as handbags.

20. CHRISTIAN DIOR

21. DOLCE & GABBANA
 Stefano gabbana is the founder
 Domenico dolce is the co-founder
of the brand Dloce and gabbana.
 In 1982 they started their partnership
 In 1989 they launched their first women’s collections.
 In 1990 they launched their first men’s collection
 In 1995 they released their first book titled “10 years of Dolce and
Gabbana”.
 Their works are known for their glamour, style and curves.
 This designer has been known to floral patterns and fabrics with their
accessories.
 They use unexpected colour shades.

22. DOLCE & GABBANA

23. GUCCIO-GUCCI
 Born in1881 (Italy).
 Opened his first Gucci showroom in 1921.
 His works are known for good quality
leather products and fine craftsmanship.
 His four sons joined Gucci firm
and worked along with him.
 He died in 1953.
 The same year he died the first overseas shop opened in New York City.
 In their designs, Gucci often use images and graphics such as tigers, bees
and butterflies.
 They also tend to mix darker shades and brighter colors to create,
stunning, stylish effects
 Use their logo in every accessories.

24. GUCCIO-GUCCI

25. MAKING OF A BAG

26. THANK YOU