- Valentino was founded in 1959 in Rome by Valentino Garavani and has become synonymous with elegance and uniqueness through its focus on artisanal designs, craftsmanship, and individuality.
- Under current creative director Pierpaolo Piccioli, Valentino continues to be a trendsetter through coveted ready-to-wear, accessories, shoes, and haute couture that revive classic silhouettes with edgy prints and signature embellishments like the iconic Rockstud.
- Valentino is known for exquisite details in its collections that showcase the brand's mastery of materials and techniques through pieces like budellini, drappeggio, incrostazioni,
This week I worked with the Chinese brand Shang Xia in order to understand their Style Codes. I'm sharing with you the final presentation in which you will find a brief description of the brand, its CAD & CEO, its distribution strategy, and how this cultural codes are translated into a variety of product categories. Feel free to comment!
This week I worked with the Chinese brand Shang Xia in order to understand their Style Codes. I'm sharing with you the final presentation in which you will find a brief description of the brand, its CAD & CEO, its distribution strategy, and how this cultural codes are translated into a variety of product categories. Feel free to comment!
actors influencing online shopping behavior: The mediating role of purchase intention" by Yu, C.-S. (2012). This paper explores the factors that influence online shopping behavior, which could be valuable for understanding consumer behavior in the non-apparel categories.
"The role of website quality in influencing online purchasing behavior: Evidence from Iranian online consumers" by Alipour, J., Aghdam, H. H., & Khani, N. (2015). This paper discusses the importance of website quality in influencing online purchasing behavior, which could be relevant for improving the online shopping experience for non-apparel products.
"Effects of brand preferences, product attributes, and marketing mix variables in technology product markets" by Liao, S.-H. (2007). Although focused on technology products, this paper discusses the effects of brand preferences, product attributes, and marketing mix variables, which could be applicable to non-apparel products like watches and sunglasses.
"The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator" by Kim, S., & Stoel, L. (2004). This paper examines the impact of online store environment cues on purchase intention, which could be relevant for creating a positive online shopping experience for non-apparel products.
"Online shopping motivation factors and their impact on Taiwanese mid-life women's internet shopping behavior" by Chen, S.-C., & Dhillon, G. S. (2003). Although specific to Taiwanese mid-life women, this paper discusses online shopping motivation factors, which could provide insights into consumer behavior for non-apparel products.
These papers cover various aspects of online shopping behavior, website quality, brand preferences, and purchase intention, which could be relevant to your project.
User
I will provide more information/rough notes of my project. Please go through all the details and suggest more literature review based on that
ChatGPT
Of course! Please provide the additional information or rough notes of your project, and I'll be happy to review them and suggest more literature for your literature review.
User
1. Work on the online part
2. Online as a channel for lifestyle concept
3. Map everything online
4. Lifestyle.com VS what could be the other platforms that customers buys these categories from - first identify that.
5. Then what is the immediate competition of LS
6. Immediate competition example - someone who have online presence as well as departmental stores and who has all the categories that we have like for eg. (shoppers stop)
7. In the online space, there are brands like amazon, flipkart which are marketplaces across all verticals or categories.
8. But there are also online, which are specialties online verticals, something like a Tata cliq, which is only into apparels, non-apparels that can have lifestyle space.
9. Something like a Nykaa which started off with beauty but now is expanding into lifestyle.
10. So in onlin
PRESENTATION ON BRAND PORTFOLIO VIVIENNE WESTWOODPOOJA
This presentation covers:
Below are the majorly covered points:
1) About the brand.
2)Target customers and competitors.
3)Brand identity and portfolio
4)Flanker brand portfolio theory.
5) Brand architecture
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
I spent this summer as a design intern at The Choudhary International Leather Footwear Company. Here's a glimpse of how this summer internship taught me 'the business of designing.'
Each prize has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
But Banda's most brazen decisions have been for austerity's sake. She sold off a $15 million presidential jet, cut her own salary by 30 percent and dismissed her cabinet in the midst of corruption allegations. Her bookkeeping measures have helped lift monetary suspensions from Western donors to Malawi and restore cash injections from the IMF.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
actors influencing online shopping behavior: The mediating role of purchase intention" by Yu, C.-S. (2012). This paper explores the factors that influence online shopping behavior, which could be valuable for understanding consumer behavior in the non-apparel categories.
"The role of website quality in influencing online purchasing behavior: Evidence from Iranian online consumers" by Alipour, J., Aghdam, H. H., & Khani, N. (2015). This paper discusses the importance of website quality in influencing online purchasing behavior, which could be relevant for improving the online shopping experience for non-apparel products.
"Effects of brand preferences, product attributes, and marketing mix variables in technology product markets" by Liao, S.-H. (2007). Although focused on technology products, this paper discusses the effects of brand preferences, product attributes, and marketing mix variables, which could be applicable to non-apparel products like watches and sunglasses.
"The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator" by Kim, S., & Stoel, L. (2004). This paper examines the impact of online store environment cues on purchase intention, which could be relevant for creating a positive online shopping experience for non-apparel products.
"Online shopping motivation factors and their impact on Taiwanese mid-life women's internet shopping behavior" by Chen, S.-C., & Dhillon, G. S. (2003). Although specific to Taiwanese mid-life women, this paper discusses online shopping motivation factors, which could provide insights into consumer behavior for non-apparel products.
These papers cover various aspects of online shopping behavior, website quality, brand preferences, and purchase intention, which could be relevant to your project.
User
I will provide more information/rough notes of my project. Please go through all the details and suggest more literature review based on that
ChatGPT
Of course! Please provide the additional information or rough notes of your project, and I'll be happy to review them and suggest more literature for your literature review.
User
1. Work on the online part
2. Online as a channel for lifestyle concept
3. Map everything online
4. Lifestyle.com VS what could be the other platforms that customers buys these categories from - first identify that.
5. Then what is the immediate competition of LS
6. Immediate competition example - someone who have online presence as well as departmental stores and who has all the categories that we have like for eg. (shoppers stop)
7. In the online space, there are brands like amazon, flipkart which are marketplaces across all verticals or categories.
8. But there are also online, which are specialties online verticals, something like a Tata cliq, which is only into apparels, non-apparels that can have lifestyle space.
9. Something like a Nykaa which started off with beauty but now is expanding into lifestyle.
10. So in onlin
PRESENTATION ON BRAND PORTFOLIO VIVIENNE WESTWOODPOOJA
This presentation covers:
Below are the majorly covered points:
1) About the brand.
2)Target customers and competitors.
3)Brand identity and portfolio
4)Flanker brand portfolio theory.
5) Brand architecture
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
I spent this summer as a design intern at The Choudhary International Leather Footwear Company. Here's a glimpse of how this summer internship taught me 'the business of designing.'
Each prize has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
But Banda's most brazen decisions have been for austerity's sake. She sold off a $15 million presidential jet, cut her own salary by 30 percent and dismissed her cabinet in the midst of corruption allegations. Her bookkeeping measures have helped lift monetary suspensions from Western donors to Malawi and restore cash injections from the IMF.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
2. Introduction
• Valentino is one of the most popular brands in the Valentino Fashion Group (VFG). When the VFG was first
established, its primary focus was directed towards high production numbers and, ultimately, high revenue.
Over the years, their focus has changed. The group now approaches the industry with a fashion-driven focus.
They are more interested in offering consumers unique, original designs unlike any other company in the
industry.
• In addition to the Valentino label itself, the Valentino Group has acquired a number of other well-known labels
like Hugo Boss and Missoni. The group operates in over 100 countries around the world with over 1200
boutiques and 208 shops. Since he released his first line in 1959 Garavani Valentino has made a significant
impact on the fashion industry. He is a true fashion icon of the 20th century and has helped shape the image of
men and women of the 21st century.
3. • Born:- Valentino Clemente Ludovico Garavani 11 May 1932 (age
85)[1]Voghera, Lombardy, Italy
• Education:- École des Beaux-Arts, Paris
• Label:- Valentino
• Partner:- Marilù ToloGiancarlo Giammetti
• Parent:- Teresa de Biaggi Mauro Garavani
• Awards:- Grande ufficiale dell' Ordine al merito della Repubblica
Italiana, Cavaliere del Lavoro, The Neiman Marcus Award, Chevalier de
la Légion d'honneur
About the Brand
4. • Valentino’s style, since the moment he began designing, has always been beautiful and
sexy. His tasteful designs are complementary to all body types even though Valentino has
always used super-thin models to show off his designs in his ad campaigns. Over the years,
Valentino has developed some of the most memorable ad campaigns in the business,
featuring some of the most beautiful models in the world.
• Elegance is an important part of a woman’s sensuality which is why Valentino chooses to
use sultry fabrics like delicate laces, rich chiffons and smooth silk and satins. Ultra-
feminine, classy and sophisticated are often words used to describe Valentino’s inimitable
style. In all his years of designing, he is one of the few designers who have consistently
maintained the same image.
Valentino’s Signature Style
5. About the brand
• 1960 valentino is founded by valentino garavani, later joined by Giancarlo Giammetti.
• 1962 valentino showed his first collection in florence.
• 1969 The first valentino store is open in Milan.
• 197 The first Valentino ready-to-wear collection is shown in paris.
• 2007 45th anniversery of the house. Valentino Garavani retires. Maria Grazia Churi
and Pierpaolo piccioli are as creative Director.
• 2016 1300 points of sale across the globe, $644M reue 2013*
6. Rarity use of materials, fabrics & techniques
• Budellini -is couture technique specific to velentino, where double charmeuse silk is rolled
and sewn around a looped length of wool
• drappeggio -meaning draoery or folds, drappegio a couture technique with chiffon and crepe
silk draped on this bias.
• incrostazioni -we translate from italian as deposits or encrustration, which gives a vivid
picture of the relationship between the cut lace and the base fabric.
• Nervature -The architectural rib structures in for example the ceiling of gothic church. in
couture it refers to the line detailing created when double seamed organza silk is applied in
strips to creat rib or vein like pattern on dress.
7. • Since its foundation in 1959 by Valentino Garavani, Valentino has
become synonymous with elegance and uniqueness.
• Based in the heart of Rome, the Italian powerhouse focuses on artisanal
design, exquisite craftsmanship and individuality.
• Season upon season, ready-to-wear, covetable accessories, cult shoes
and one-of-a-kind haute couture creations continue to pinpoint
Valentino as the ultimate trendsetter.
• Today, Valentino remains under the sole creative direction of Pierpaolo
Piccioli; following a new set of values that are both of-the-moment and
faithful to the brand's heritage, Piccioli revives classic silhouettes with
edgy prints and the now-iconic Rockstud embellishment.
Most popular lifestyle of valentino
key word
• elegance and uniqueness
• artisanal design, exquisite craftsmanship and individuality.
• classic silhouettes
• edgy prints
• iconic Rockstud embellishment
• covetable accessories
9. • valentino store chicago
• valentino store nyc
• valentino garavani
• valentino store london
• valentino uk
• valentino showroom in delhi
valentino store
10. summer/spring 2018 collection
Just like in a fantasy. The genre that favors knowing, exploring
and discovering, investigating on other perspectives.
Genre that sees the moon as one of its destinations: a bright
and mysterious planet, but also a spot from which to view the
beauties of the earth from another angles.
11. Haute Couture Spring/Summer 2018
Collection, January 24th, 2018
• Persuasive lightness that dematerializes
and elevates.
• Impalpable floral motifs that settle before
the last framework. volant that quiver,
feathers that vibrate on hats, created by
Philip Treacy.
• bows, glamour,
• taffetas and moiré, lace and of intarsia.
12. Spring/Summer Pret a porter , Sun 1
October 2017
• The blouson, the cargo trousers, the tank tops, the
bermuda, the shirt,
• The dress: elements of a wardrobe reread with a
metaphorical interpretation.
• Volumes that liquefy, hems that shorten, details that
mutate. PVC reveals and shines.
• Embroideries narrate. Micro, macro flowers and
multicolor pois multiply.
• Synthetic stimuli in scales of reds, greens and
pastels. Metallic touches.
• Overflowing edges. Color as matter, matter as color.
• Fashion goes back to being a free fantasy exercise,
this being one of its functions, or rather its main
function: making the ordinary, extra-ordinary.
13. • Valentino Sent Feathered Hats Down The Runway For
Those Of Us Who Bask in Being Extra
• Most notable amongst the glamour-filled collection,
however, were the dramatic feathered hats topping off
several looks.
• runway in a multitude of spring hues including hot pink,
lavender, and seafoam green.
• boy hats, bucket hats, and berets
• Featuring unexpected bright colors, over-the-top tulle,
statement-making gowns, and incredible beadwork,
• dramatic feathered hats topping off several looks
• operatic shapes, bows, and traditional fantasy,
hat design by
valentino in 2018
spring
hat design by
valentino in 80's
Couture Spring 2018 Collection, Details
14. Resort 2018 Collection, New York City
May 23rd, 2017
Elements of a wardrobe:
• Shirt,
• Trench coat,
• Pleated skirt,
• Track jacket,
• Dress.
15. summer/spring 2017 Collection, Tue 24
January 2017
• classical forms
• In the straight and
vertical silhouettes
• open up, which quiver
with rouches,
• vibrate with weaves .
16. fashion Accessories of Valentino
• Rockstud spike bag
• Rockstud sandle
• Accessories of uniqueness
• Unique headgears