It an end-to-end email (eDM) campaign management process which will enable user to understand the whole scenario in a step-by-step approach which includes segmentation, report and analytics to optimise the email conversions and audience engagement.

1. Goals &
Objectives
eDM
Campaign
Process
Creative
&
Content
Go Live
Report &
Analytics
Goal setting
• What is the purpose
• Who are the target audiences
• How to make it relevant
Marketing the design
• Captivating subject line
• Relevant content
• Consistency
• Effective CTA buttons
Checks & Balances
• Pre deployment checklist
• Test on different platforms
• Approvals from client
• Set up time and date
Be a consultant
• Report on primary and secondary metrics
• Present the leanings & opportunities
Step-by-step guide to Email campaign management
eDM
Campaign
Process
Creative
&
Content
Audience
Segments
Set Up
Go Live
Styling templates
HTML
code &
WebCMS
• Responsive email
• Create Campaign ID
• Link mapping
• Captivating subject line
• Relevant content
• Consistency
• Effective CTA buttons
Link brief
• Upload html files and images
to WebCMS
• Copy the path url in Email html
• Check the link brief
Target group
• Demographics, customer
value, life cycle, behavioural,
channel preference, personas
• Coordinate with client about data briefs
Locked & Loaded
• Attach target group
• Tracking code (CID)
• Send Test emails
• Pre deployment checklist
• Test on different platforms
• Approvals from client
• Set up time and date