Brand Ambassador PDF
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To be an effective brand ambassador as a student, one should promote a company or product they genuinely believe in that has an appropriate and legal business model. Marketing campaigns should include both online and offline strategies like creating flyers, tabling in public areas, and sharing content on social media to promote special deals and awards in order to attract users and raise brand awareness. It is important to track results from campaigns to modify strategies over time and recruit more partners when progress bottlenecks.
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1) The presentation discusses how to activate employees as brand ambassadors through social media to promote their company's brand.
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A brand ambassador program is a social media campaign designed to increase a brand's visibility and relationships with its target audience. It involves hiring influencers or employees to promote the brand on their social networks. To start an effective program, a brand must understand its core values and goals, and outline clear actions and objectives. Choosing the right influencers who align with the brand is important. Programs can vary in length depending on their goals. Tracking metrics helps measure a program's success in achieving those goals over time.
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Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
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The document discusses what makes digital campaigns and communications great. It identifies key factors such as creativity, understanding the customer journey, blended operations, delivering relevance, regularity, virality, shareability, and enabling action and good experiences. It provides tips for spurring creativity such as limiting distractions, speaking without using certain words, writing stories from pictures, and combining opposite ideas. Overall it emphasizes the importance of creativity, deep customer knowledge, multi-channel engagement, and creating memorable experiences in developing effective digital campaigns.
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This presentation was given by Aaron Manfull and Jordyn Kiel at the JEA/NSPA National High School Journalism Convention in Orlando, Florida, in 2015. The presentation gives ways for staffs to promote their work and their program.
CAS Required: Advertising and Marketing Part 1
This document summarizes a presentation on advertising and marketing strategies. It discusses elements of successful advertising campaigns, including unique selling propositions and creating a sense of urgency. It also covers the three R's of retention, cost per impression, integrating promotional products with other media like websites and mobile. Additional topics include trade show marketing, the three levels of selling, strengths of promotional products, and maximizing your online presence through websites and social media. The presentation emphasizes creating value, differentiation, and becoming an expert in order to succeed in marketing.
Microsoft Power Point 10 Ways To Improve Your Business
The document provides techniques for businesses to retain and generate new customers through effective marketing and sales promotion strategies. It recommends identifying current customers and incentivizing them to return, as well as attracting new locals through advertising and ensuring a welcoming environment for tourists. Additionally, it suggests attending networking events, advertising, starting a referral program, expanding contacts, creating a newsletter, public speaking, public relations, and joint ventures with other businesses. The overall message is that communication and short-term sales promotions can benefit businesses in the long-run when done strategically.
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
This document provides tips for using online marketing to grow event revenue. It discusses using integrated ticketing on websites, user generated content on social media, promotional codes, flash sales, charity partnerships, calls to action, testimonials, video content, email marketing, and building an email list. The goal is to create a sense of urgency and FOMO (fear of missing out) to drive online ticket sales and event attendance.
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The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
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9 Reasons You Should be Using Facebook advertising
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
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ILEAD USA - Finding Alternative Funding Resources
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Innovative Funding Alternatives - Wyoming Steam Conference
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
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Brand Ambassador PDF
- 1. How to be a Brand Ambassador ! as a student? by Claire (Ching) Chen, UC Davis
- 2. A right company (or boss) • A vision that you agree with • A product you would use and share by heart • A legal and proper business model • Appropriate for a student • Feasible marketing plans
- 3. Marketing campaigns Online and Offline
- 4. Offline: Tabling, Flyers • Design a neat flyer with clear messages • Post them in public area • Approach people and let them know what problem can be solved by this product • Promote special deals or awards
- 5. Offline: Game • Attract people to do action (ex. download, “like”, share, etc.) by an interesting game • Small budget, promised result • But…it could be really exhausting and frustrating
- 7. Online: Facebook • Promote/share every offline campaign on Facebook • Share the product in a non-advertised way • Inbox potential users with personalized content
- 8. Online to Offline • Meet the award recipient • Let users be the product endorsers
- 9. Time to recruit partners When you meet a bottleneck, it’s time to recruit more partners. While promoting recruiting information, you can also get more exposure and raise the awareness of the brand at the same time.
- 11. Questions to ask yourself • How to get people on the front door?! • How to get them to an "Aha Moments as quickly as possible？! • How do you deliver core product value as often as possible?! ! by Chamath Palihapitiya
- 12. What I have learned • Personalized content is the key! General EDM does not work… • Keep track of the results after every campaign to modify your marketing strategies • Be creative and real! • Try, test, and track!
- 13. Learn more on: