Expertise at Corey McPherson Nash spans numerous industries and a myriad of branding challenges. We invited participants to actually be a Corey client during this event at Design Exchange Boston on October 10, 2013.
Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think.
Please copy and paste the following URL to see germane videos for this SlideShare:
1.Branding Identity:
https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ
2. Brand Voice:
https://www.youtube.com/watch?v=tM7Wn5gLEtc
3. Brand Values:
https://www.youtube.com/watch?v=BSVemBt9vjs
4. Brand Personality:
https://www.youtube.com/watch?v=e2YRUohgadY
5. Visuals
https://www.youtube.com/watch?v=cHbJ0fkqI6I
6. USP - Unique Selling Proposition
https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s
Larry Stocker - Stocker Did It Creative Portfolio
(Please excuse inconsistent text/line breaks. This document was originally created in Keynote, then converted to PowerPoint for this links requirements.)
The most common mistake companies make when branding their company, product or services is thinking that the business of the brand is the same as the business of your business.
This presentation takes you through the differences, showing that the business of your business supports the business of your brand to make both robust. The information presented here is huge when thinking of rebranding.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think.
Please copy and paste the following URL to see germane videos for this SlideShare:
1.Branding Identity:
https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ
2. Brand Voice:
https://www.youtube.com/watch?v=tM7Wn5gLEtc
3. Brand Values:
https://www.youtube.com/watch?v=BSVemBt9vjs
4. Brand Personality:
https://www.youtube.com/watch?v=e2YRUohgadY
5. Visuals
https://www.youtube.com/watch?v=cHbJ0fkqI6I
6. USP - Unique Selling Proposition
https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s
Larry Stocker - Stocker Did It Creative Portfolio
(Please excuse inconsistent text/line breaks. This document was originally created in Keynote, then converted to PowerPoint for this links requirements.)
The most common mistake companies make when branding their company, product or services is thinking that the business of the brand is the same as the business of your business.
This presentation takes you through the differences, showing that the business of your business supports the business of your brand to make both robust. The information presented here is huge when thinking of rebranding.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
How to Name Your Company, Product or Service Naming Machines
In this presentation, you will learn how to name your small business, product or service with a very BIG idea.
Brought to you by http://NamingMachines.com
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
BACD the branded experience in dentistryJames Goolnik
How to build a brand a separate yourself from the crowd in dentistry. James Goolnik and Chris Barrow deliver this dynamic presentation. For further information see www.bacd.com
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
How to Name Your Company, Product or Service Naming Machines
In this presentation, you will learn how to name your small business, product or service with a very BIG idea.
Brought to you by http://NamingMachines.com
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
BACD the branded experience in dentistryJames Goolnik
How to build a brand a separate yourself from the crowd in dentistry. James Goolnik and Chris Barrow deliver this dynamic presentation. For further information see www.bacd.com
Herbal Leaf - sklep ziołowy online. O nas, naszej firnie, jak działamy, nasze produkty, zioła na codzienne dolegliwości, mieszanki ziołowe, akcesoria i zdrowa żywność. Znane i powszechnie stosowane zioła lecznicze i mniej znane, naturalne sposoby zwalczania różnych dolegliwości. Zioła premium, najwyższej jakości, z najczystszych rejonów Polski.
Indo Asia arranged a study tour for its employees, whereby they traversed around 1800 Kms, via roads visiting some of the well known tourist places of South India – Tamil Nadu and Kerala Along with the famous tourist destinations, journey also passed through some of the less visited destinations and rustic village lives.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Like products and services a business too needs to be branded. The better the brand image of the business the easier to sell its products or services
P Ramakrishnan
rama171@gmail.com
Segmentation, Targeting & Positioning and Product brandingArfan Ahmed Shourov
Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics.
Basis of Market Segmentation
Requirements for Effective Segmentation
Evaluating Market Segments
Segment Attractiveness
Targeting is the selection of the target Market/ individuals we want to win over for a particular product/ service.
Choosing a Targeting Strategy
Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind
Importance of customer mind
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
In this presentation for Startup Week Seattle 2017, Fitcode's Stephanie Chacharon shares the fundamentals of branding: from brand discovery and building blocks to making it real.
Corey McPherson Nash was invited to participate in a panel discussion at the Cambridge Montessori School (CMS), as part of a strategic planning process for their Board of Trustee members and school leadership. Organized by Ed Hudner and Janet Baker of Cambridge Hill Partners, the panel also included leadership from NuVu Studio, Saltwater Hill and NADAAA. We gave a short presentation on the trends, challenges and opportunities independent schools face with branding and marketing.
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
Michael McPherson presented a webinar about branding to the intellectually curious and energetic students of EXPLO's program at Yale University this summer. Drawing on relevant branding case studies from our own portfolio of work with Goodwill Industries and EXPLO itself, the presentation is a thoughtful snapshot of our philosophy, process and approach to branding.
Michael McPherson, Partner & Creative Director at COREY recently spoke at the FutureM conference that ran October 23-26. This presentation is from COREY's panel discussion titled, "Who Needs School Anyway?"
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
Cater to Your Customer: Adapting User Personas to Social EngagementCorey McPherson Nash
A company engaged in social media is a dime a dozen in 2010, but how many of those companies are in sync with the hearts and minds of their customers? Learn how to delve deeper into the opportunities of social media by understanding how to target users based on their attitude, goals, and behaviors. Capturing your audience's attention at an almost subconscious level to address their needs and interests will be a necessity to effectively and consistently engage with consumers through social media.
User personas are a proven tool in the user-centered design process and as social media moves from marketing-focused to value-driven, user personas become an essential way for your designers and strategists to understand the people using your offerings, and to communicate that understanding to your whole team. Join this session to understand the creation and implementation of user personas in the development of a social media strategy.
A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).
Montessori 2010 - Brand Communications and Successful MarketingCorey McPherson Nash
What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.
A presentation at the American Montessori Society 2010 Annual Conference by Andrea Naddaff, Partner and VP of Business Development.
What does it take?
by Christine Klaehn
What is the value of social media to your organization and to your brand? There are many types of brands--personal brands, commercial brands, experiential brands. Every brand makes a promise and sometimes a brand is severely damaged when the promise is an over promise (insert Tiger Woods). And sometimes, with much advice and diligence and patience, a brand, over time, rebounds and regains trust and admiration from its audiences (insert Martha Stewart). These brands, however, are made of one voice. An educational institution is made up of a chorus of voices.
We challenge the timidity that exists around social media and explore the nature of an educational brand -- its strengths, challenges, and opportunities. The goal will be to create new ideas and approaches to create something much richer than communication: engagement.
A presentation by Michael McPherson at the 2010 CASE District 1 Conference in Boston on January 28, 2010
Learn how independent schools are leveraging online communities such as blogs, Facebook, Twitter, Ning, LinkedIn, Flickr, YouTube, and Vimeo to support recruiting, fundraising, and alumni networking efforts. The session will review the most popular networks, explore ways to connect and engage your audience and discuss how to make the most of social media with limited resources.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Taking Control of the Message: The ABCs of Branding Your SchoolCorey McPherson Nash
You probably appreciate the value of strengthening your school’s brand, but it may be difficult to know where to start. In addition to defining some of the key concepts of branding, this presentation will include a process for articulating your school’s brand and for aligning your messages to support your admissions and fundraising goals. It will include case studies of recent branding and messaging projects for schools and other not-for-profit organizations, including our work with AISNE defining a brand for the category “independent schools.”
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
9. The Way Corey Thinks About Brand
Branding is the activity
of intentionally shaping
the perceptions of your
audiences to advance your
organization.
10. The Way Corey Thinks About Brand
BRAND
Physical + Mental
Name
Benefit
Tagline
Values
Logo
Personality
Color
11. The Way Corey Thinks About Brand
Who Are You?
Brand Identity
What do you offer?
Features
Why Should i care?
Benefits
12. The Way Corey Thinks About Brand
Business Plan Brand Strategy
Execution
Sales Objectives
Brand Perception
Overall Look & Feel
Target Markets
Brand Architecture
Campaigns
Market Landscape
Position
Social Media
Competitive Landscape
Naming
Communication Pieces
Messaging Strategy
13. The five ps
POSITION
The benefit that sets your brand apart. It is what you want to exist in the
minds of the consumers.
Promise
The pledge to customers about the experience.
Permission
The scope of the brand – the DO’s and DON’Ts.
Personality
The voice and attitude.
Permanence
The enduring qualities of the brand.
24. “The logo tells the story of
Unilever and vitality. It brings
together 25 different icons
representing Unilever and
its brands, the idea of vitality
and the benefits we bring to
consumers and the world we
operate in.”
Unilever
41. brand criteria / Basic
Relevant
Neon might not be the best choice
for a financial consultancy. But
it might. Consider your clients,
their goals, and the competitive
landscape.
47. brand criteria / Basic
Unique
Your logo has to distinguish itself
from the competition. Deviating
from the expected can distinguish
your brand, but be careful not to
lose your identity.
62. brand criteria / practical
Orientation
Your identity needs to be
placed in countless settings.
Design multiple lockups with
different orientations.
77. brand criteria / contextual
Memorable
Consider clever visual wit –
or perhaps just the opposite;
a complex or abstract form
that requires deeper thinking.
79. brand criteria / contextual
cultural
Be culturally sensitive.
Consider stereotypes, as well
as the meaning of colors and
shapes in different cultures.