“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or sai...
It's how we want technology to work instead of how we don't want it to work.<br />
The best applications and interfaces are so simple they "appear to be without effort" and are able to allow users to go ab...
Sprezzatura<br />How Corey achieves Sprezzatura for our clients<br /><ul><li>Understanding business process
Understanding customers needs and wants
Creating personalized experiences
Taking advantage of platforms people are already using
Coding well
Testing throughout</li></li></ul><li>SPREZZATURA OF INFORMATION, INFOGRAPHICS AND ALGORITHMS<br />
Good magazine:  Open Data<br />
Lauren manning: Food consumed<br />
Lauren mannin:  french fry consumption<br />
Vizualize.me<br />
Gapminder.org<br />
Hunch.com<br />
Hunch.com<br />
Corey:  thoughtful meter<br />
SPREZZATURa:TheNonchalance Is In The Details<br />
skitch<br />Assist me. <br />Don’t hold my hand.<br /><ul><li>Focus on what you do well.
Forget about saving files. It remembers.
Get out of my way!</li></li></ul><li>Achieving sprezzatura<br /><ul><li>What you want is there just when you need it
You are remembered and understood
Your location plays a role in the information you are presented
The technology works simply
The technology works unobtrusively to your benefit</li></li></ul><li>SHAKE SHACK & INTO_NOW<br />Occam Knew UX<br /><ul><l...
A picture is worth 1000 words
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Sprezzatura

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Sprezzatura

  1. 1.
  2. 2. “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”<br />Baldassare Castiglione<br />
  3. 3. It's how we want technology to work instead of how we don't want it to work.<br />
  4. 4. The best applications and interfaces are so simple they "appear to be without effort" and are able to allow users to go about their business "without any thought about it”.<br />
  5. 5. Sprezzatura<br />How Corey achieves Sprezzatura for our clients<br /><ul><li>Understanding business process
  6. 6. Understanding customers needs and wants
  7. 7. Creating personalized experiences
  8. 8. Taking advantage of platforms people are already using
  9. 9. Coding well
  10. 10. Testing throughout</li></li></ul><li>SPREZZATURA OF INFORMATION, INFOGRAPHICS AND ALGORITHMS<br />
  11. 11.
  12. 12. Good magazine: Open Data<br />
  13. 13. Lauren manning: Food consumed<br />
  14. 14. Lauren mannin: french fry consumption<br />
  15. 15. Vizualize.me<br />
  16. 16. Gapminder.org<br />
  17. 17. Hunch.com<br />
  18. 18. Hunch.com<br />
  19. 19. Corey: thoughtful meter<br />
  20. 20.
  21. 21. SPREZZATURa:TheNonchalance Is In The Details<br />
  22. 22. skitch<br />Assist me. <br />Don’t hold my hand.<br /><ul><li>Focus on what you do well.
  23. 23. Forget about saving files. It remembers.
  24. 24. Get out of my way!</li></li></ul><li>Achieving sprezzatura<br /><ul><li>What you want is there just when you need it
  25. 25. You are remembered and understood
  26. 26. Your location plays a role in the information you are presented
  27. 27. The technology works simply
  28. 28. The technology works unobtrusively to your benefit</li></li></ul><li>SHAKE SHACK & INTO_NOW<br />Occam Knew UX<br /><ul><li>The simplest solution is not always the most obvious
  29. 29. A picture is worth 1000 words
  30. 30. Don’t make me think (or search or type or anything!)</li></li></ul><li>“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”<br />Baldassare CastiglioneThe Book of the Courtier, 1528<br />
  31. 31. SCHOOLOSCOPE & MOO<br />Interfaces Are Made of Words<br /><ul><li>Succinctness fosters comprehension and action
  32. 32. “Reading a report is like drinking cement”
  33. 33. Enable action through copy</li></li></ul><li>©hugh<br />http://www.gapingvoidgallery.com/gallerycubegrenades-advertising-p-52.html<br />
  34. 34. SPREZZATURa:Corey, Coffee, and Cars<br />
  35. 35. ZIPcar<br />
  36. 36. OnStar<br />
  37. 37. Ford Fiesta<br />
  38. 38. Starbucks<br />
  39. 39. LigaMasiva<br />

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