Dynamic
Publishing
Solutions:
New Production
Workflows
Gary Cosimini
Business Development Director,
Creative Pro Business U...
Today’s Agenda

       New Media needs and requirements


       Overview of XML in Creative Suite

                XMP:...
A Time of Change for Book Publishers




                       Competition for attention
                   

          ...
Future of Media Creation Software




                                     Dynamic            Rich Internet
              ...
Future of Media Creation Software




                                     Dynamic
                Web
  Print            ...
How Dynamic Media Evolved

       Traditional Linear Media

                Books, magazines, newspapers
          

   ...
How Dynamic Media Evolved

       Traditional Linear Media

                Books, magazines, newspapers
          

   ...
Breaking
Down
Barriers
Across
Disciplines

Stages of
Media
                                                               ...
How Will We Meet These Challenges with So Many Workflows?


                                                               ...
One Answer: Integrate Solutions Based on Media-Neutral Content



                                                        ...
Creative Suite Toolkit



                                                                        Connectivity


         ...
XML For…

       To speak about XML as a solution, it’ s always to qualify

       what the XML is for

       XML for We...
XMP, the eXtensible Metadata Platform

     • XMP is XML for Metadata
     • An open standard that Adobe is using to creat...
Adobe Bridge

  A visual tool for organizing and editing files and XMP metadata
  Bridge can be integrated into external da...
Demo: Extending XMP to Web Services




                                                                       Flash-based...
PDF and XML?

       MARS: Acrobat PDF expressed in XML

                The Mars format “package” is a zipped archive of...
Package Organization Overview

                                                                  Zip-compressed archive to...
Demo: PDFXML Inspector




    http://www.adobe.com/cfusion/entitlement/index.cfm?e=labs%5Fmars
                         ...
Top XML Features in InDesign, InCopy & InDesign Server*

        XML Import


                 Bringing tagged content in...
Working With XML: InDesign and InCopy User Interface




                                                                 ...
XML Import: Tag to Style Mapping

         Mapping Tags-to-Styles can help automatically format text
  

         AID “at...
Style to Tag Mapping

       InDesign can map Character and Paragraph Styles to XML Tags

                Very useful if ...
Major InDesign CS4 XML features

              XML Rules (scripting) on Import
       
              http://www.adobe.com...
Export XML Tips

       3rd party additions like PCIPage’s Scriba, Atomik’s Easypress & SoftCare XML

       Exporter can...
eBooks: File Formats and eBook Readers are Evolving

       Not unlike cell phones (1G, 2G, 3G)

       which took 25 yea...
Adobe Digital Editions 1.7

       View and manage eBooks and other

       digital publications on Mac & PC
       deskt...
Adobe InDesign CS4

       Export directly to Digital Editions

       (“ePub”) format
       Enhanced support for long
...
Adobe Content Server 4.0

       Robust server solution that protects

       PDF and reflowable EPUB eBooks
       Easily...
Reader Mobile SDK for eBooks

       Adobe Reader Mobile SDK, a software development kit (SDK) to enable

       companie...
Demonstration


                                                                      View book in InDesign CS4
          ...
XML Directions for InDesign: IDML




                     31
INX stands for quot;InDesign Interchangequot; and was
      introduced in InDesign CS2 to support the ability
      to sav...
What was INX (the InDesign Interchange format)?


    INX is a serialization of the contents of an InDesign document, stor...
It was quite difficult to write or edit the INX
format, as it was designed to be written and
                          Text
...
Solution Partners and Developers Problems!
                          Text
IDML Lets Integrators:   • Generate or modify IDML documents or document

                         • Reuse parts of IDML d...
IDML Helps Adobe:   • Transform complete InDesign documents to XML
                    formats understood by other Adobe a...
InDesign CS4 < > XML
             < > XMP
               > PDF, EPUB
             < > IDML
             < > ICML (InCopy C...
Text
Demo: Export to SWF




                                             40
Copyright 2007 Adobe Systems Incorporated.
Demo: Export to Flash (XFL)




    http://www.flypmedia.com/

                                                 41
    Cop...
Demo: Dedicated Reading Applications (IHT News Reader)




    http://tv.adobe.com/#vi+f15385v1012

                     ...
Summary

       New Media needs and requirements


       Overview of XML in Creative Suite

                XMP: a meta...
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Upcoming SlideShare
Loading in …5
×

BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary Cosimini

2,958 views

Published on

Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.

2 Comments
8 Likes
Statistics
Notes
No Downloads
Views
Total views
2,958
On SlideShare
0
From Embeds
0
Number of Embeds
67
Actions
Shares
0
Downloads
0
Comments
2
Likes
8
Embeds 0
No embeds

No notes for slide

BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary Cosimini

  1. 1. Dynamic Publishing Solutions: New Production Workflows Gary Cosimini Business Development Director, Creative Pro Business Unit March 2009
  2. 2. Today’s Agenda New Media needs and requirements  Overview of XML in Creative Suite  XMP: a metadata packaging technology  PDF in XML “Packaging” (aka “Mars”)  XML features of InDesign and InCopy  eBooks: Digital Editions and Content Server  Dynamic Media Transformations based on IDML  ® 2 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  3. 3. A Time of Change for Book Publishers Competition for attention  Rapidly proliferating devices  Industry evolution 
  4. 4. Future of Media Creation Software Dynamic Rich Internet Media Apps Video Print Mobile Web
  5. 5. Future of Media Creation Software Dynamic Web Print Video Rich Internet Mobile Media Apps
  6. 6. How Dynamic Media Evolved Traditional Linear Media  Books, magazines, newspapers  Time-Based Linear Media  Music, radio, film, television, video  Hyperlinked Digital Media  Web browsing, eBooks  Interactive Media  Games, Rich Internet Applications  Hybrids of the above  Dynamic magazines, mobile, custom & VDP publishing, user-generated content  ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  7. 7. How Dynamic Media Evolved Traditional Linear Media  Books, magazines, newspapers  Time-Based Linear Media  Music, radio, film, television, video  Fixed Format Hyperlinked Digital Media  PDF Web browsing, eBooks  ePub Reflowable Interactive Media  Games, Rich Internet Applications  Hybrids of the above  Dynamic magazines, mobile, custom & VDP publishing, user-generated content  ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  8. 8. Breaking
Down
Barriers
Across
Disciplines Stages of Media Mobile Print Video Web RIA Interactive Creation Plan Integrated ways to share ideas and inspiration Design/Prototype Simplified, accurate content exchange Produce/Develop Open, flexible file formats Manage Accurate metadata captured in content creation Publish/Deliver Ubiquitous Flash, XML & PDF output Playback Common platform
  9. 9. How Will We Meet These Challenges with So Many Workflows? 7 8 3 7b 4 6 1a 5a 9 2 5b 1 9a DAM ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  10. 10. One Answer: Integrate Solutions Based on Media-Neutral Content XML Create Manage Deliver DAM ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  11. 11. Creative Suite Toolkit Connectivity Automate Create Manage Deliver Creative Suite 4 HTML XMP InDesign PDF Bridge InCopy XML InDesign Server Flash, Flex & AIR Digital Editions ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  12. 12. XML For… To speak about XML as a solution, it’ s always to qualify  what the XML is for XML for Web (XHTML)  XML for Print Job Definition Format (JDF)  XML for Scalable Vector Graphics (SVG)  XML for PDF (Mars)  XML for InDesign page parts (INX)  XML for eBooks (EPUB)  XML for Metadata (XMP)  and so on…  ® 12 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  13. 13. XMP, the eXtensible Metadata Platform • XMP is XML for Metadata • An open standard that Adobe is using to create “smart assets” by embedding XML metadata in binary files • Based on the W3C standard for encoding metadata (RDF) • A neutral standard that accommodates established industry standards • File format neutral, e.g.: JPEG, TIFF, EPS, PDF, DNG, Adobe native, FLV, PNG, WAV, MOV, MP2, MP3, SWF, FLV (timeline based metadata) • Metadata schema neutral (customizable) • Available via open source license • Scanner, reader/writer in C++ and Java • Supported by by each application and application file format in the Creative Suite ® 13 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  14. 14. Adobe Bridge A visual tool for organizing and editing files and XMP metadata Bridge can be integrated into external data sources like DAMs and web services ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  15. 15. Demo: Extending XMP to Web Services Flash-based plugin panels span Creative Suite and Bridge Flash/Flex Panels provide access to Web Services: controlled vocabularies ® 15 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  16. 16. PDF and XML? MARS: Acrobat PDF expressed in XML  The Mars format “package” is a zipped archive of the components of a PDF file with a logical  structure, manifest and all resources required to construct the PDF file Retains the linguistic syntax of PDF, but using XML tags instead of the original PDF markup  Packaged file formats are the direction Adobe is moving toward  Global file formats  Editable at a component level  With support for rich media and its metadata as well as printed or static file formats  To download: http://labs.adobe.com/technologies/mars/  ® 16 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  17. 17. Package Organization Overview Zip-compressed archive to represent one document ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  18. 18. Demo: PDFXML Inspector http://www.adobe.com/cfusion/entitlement/index.cfm?e=labs%5Fmars  ® 18 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  19. 19. Top XML Features in InDesign, InCopy & InDesign Server* XML Import  Bringing tagged content into an InDesign document  Adding Structure to an ID Document  Visualize XML structure and tag content in an InDesign Document  XML Export  Get XML out of an InDesign document  * InCopy is InDesign with a user interface designed for writers and editors. InDesign Server is a robust sever-based version of InDesign. http://www.adobe.com/products/indesign/family/ ® 19 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  20. 20. Working With XML: InDesign and InCopy User Interface ® 20 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  21. 21. XML Import: Tag to Style Mapping Mapping Tags-to-Styles can help automatically format text  AID “attributes” allow you to do the same thing as Map Tags-to-Styles but  within the XML data Apply paragraph and character styles with AID:PSTYLES and AID:CSTYLES  Control over importing XML tables with AID attributes:TABLES (and TROWS, TCOLS,  THEADER, CROWS, CCOLS, CCOLWIDTH, TFOOTER) ® 21 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  22. 22. Style to Tag Mapping InDesign can map Character and Paragraph Styles to XML Tags  Very useful if styles are applied logically and consistently  ® 22 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  23. 23. Major InDesign CS4 XML features XML Rules (scripting) on Import  http://www.adobe.com/products/indesign/partners/ XSLT on Import and Export  Find/Change: search on the usual parameters but on Change, apply a Tag  GREP search  ® 23 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  24. 24. Export XML Tips 3rd party additions like PCIPage’s Scriba, Atomik’s Easypress & SoftCare XML  Exporter can deduce structure from InDesign layouts, and produce XML from richly-formatted but unstructured documents to conform to a DTD ® 24 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  25. 25. eBooks: File Formats and eBook Readers are Evolving Not unlike cell phones (1G, 2G, 3G)  which took 25 years to achieve the technical sophistication we take for granted … eBook Readers are just beginning to show THEIR promise  ® 25 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  26. 26. Adobe Digital Editions 1.7 View and manage eBooks and other  digital publications on Mac & PC desktops Support for PDF and EPUB, a reflow-  centric XHTML-based format Interface designed for digital reading  Fast, free download  Stand-alone installer  Content portability  Powerful markup features  Borrowing eBooks  ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  27. 27. Adobe InDesign CS4 Export directly to Digital Editions  (“ePub”) format Enhanced support for long  document features: Table of Contents, Footnotes, Cross References, Hyperlinks and Conditional Text Export to PDF format with Page  Transitions and Sound Clips, SWF and Movies Export to SWF and Flash for  dynamic web editions ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  28. 28. Adobe Content Server 4.0 Robust server solution that protects  PDF and reflowable EPUB eBooks Easily add to your existing content  management and fulfillment solutions Sell or lend rights-protected eBooks in  either PDF or EPUB, a reflowable open standard for digital eBooks Pay-as-you-go pricing  Assign custom print, copy, and  expiration permissions on your eBook files, including limits on printing and copying over specified time periods ® Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  29. 29. Reader Mobile SDK for eBooks Adobe Reader Mobile SDK, a software development kit (SDK) to enable  companies to deliver mobile phones and handheld devices that can easily download, manage, and display PDF content and eBooks. The SDK delivers support for reflowable PDF technology, Adobe’s content  The Adobe Reader protection technology, as well as the EPUB file format Mobile SDK shipped  Companies that announced plans to ship today to over 40 devices or applications in 2009 that integrate developers, including those mentioned here this new technology, including Bookeen, iRex Technologies, Lexcycle, Plastic Logic, Polymer Vision Ltd., and Spring Design The Adobe Reader Mobile engine is already  integrated into the Sony Reader Digital Book ® 29 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  30. 30. Demonstration View book in InDesign CS4  Export to PDF eBook  Export to ePub format  View each in Digital Editions & Stanza  ® 30 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  31. 31. XML Directions for InDesign: IDML 31
  32. 32. INX stands for quot;InDesign Interchangequot; and was introduced in InDesign CS2 to support the ability to save documents for use in a previous version. Text InDesign CS2 InDesign CS3 InDesign CS Improving Creative Making Publishing Greater Productivity Workflows Solutions Possible
  33. 33. What was INX (the InDesign Interchange format)? INX is a serialization of the contents of an InDesign document, story, or  page part expressed in XML with InDesign-proprietary tags Invented for:  Saving backwards to older versions of InDesign (easier to deprecate new features)  Exchanging stories with InCopy  Saving pieces of a page to Libraries and to InDesign “Snippets”  Filtering converted DTP files to clean out irregularities  INX files include content, layout and XML structure, but not in a human-  readable order The ONLY way to reliably read, edit and write INX files is by using InDesign  Could INX evolve to become a structured and logical document  description? Yes: that is IDML 33
  34. 34. It was quite difficult to write or edit the INX format, as it was designed to be written and Text consumed by InDesign alone. Note: Manipulation, Not supported by Adobe.
  35. 35. Solution Partners and Developers Problems! Text
  36. 36. IDML Lets Integrators: • Generate or modify IDML documents or document • Reuse parts of IDML documents • Break a document into components • Find data in InDesign documents using XPath Text • Transform document elements using XSLT • Export InDesign documents into XML format understood by other applications
  37. 37. IDML Helps Adobe: • Transform complete InDesign documents to XML formats understood by other Adobe applications, such as XFL for Flash • Create new workflow architectures based on XML components rather than binary files Text • Develop new web services that extend Creative Suite’s capabilities beyond the desktop
  38. 38. InDesign CS4 < > XML < > XMP > PDF, EPUB < > IDML < > ICML (InCopy CS4) Text < > IDMS (Snippet) > XFL (Flash CS4) > SWF < > INX (legacy) < > INCX (legacy InCopy)
  39. 39. Text
  40. 40. Demo: Export to SWF 40 Copyright 2007 Adobe Systems Incorporated.
  41. 41. Demo: Export to Flash (XFL) http://www.flypmedia.com/  41 Copyright 2007 Adobe Systems Incorporated.
  42. 42. Demo: Dedicated Reading Applications (IHT News Reader) http://tv.adobe.com/#vi+f15385v1012  42 Copyright 2007 Adobe Systems Incorporated.
  43. 43. Summary New Media needs and requirements  Overview of XML in Creative Suite  XMP: a metadata packaging technology  PDF in XML “Packaging” (aka “Mars”)  XML features of InDesign and InCopy  eBooks: Digital Editions and Content Server  Dynamic Media Transformations based on IDML  ® 43 Copyright 2009 Adobe Systems Incorporated. All rights reserved.
  44. 44. Copyright 2008 Adobe Systems Incorporated. All rights reserved.

×