This document discusses the mobile landscape and different approaches to developing mobile applications. It notes that iOS accounts for 44% of the mobile market share, followed by Android at 28% and RIM at 24%. While HTML5 is seen as the future, current statistics show that native apps are superior to mobile web in many cases for accessing device features and rendering graphics. Hybrid frameworks that aim to develop once and deploy everywhere are discussed, but have limitations. The document advocates going native when advanced graphics or native features are needed, while the mobile web works for basic content delivery.

1. The Mobile Landscape #MCMS2012
 - Do you really need an app?

7.  IOS: 44%
 Android: 28%
 RIM: 24%
 WP:1,6%

9. “ Losing 80% of your screen space forces you to
focus. You need to make sure that what stays on
the screen is the most important set of features
“
for your customers and your business.
- Luke W

10. The scale from web to native

11. Go Native for: Rendering advanced graphics

12. Go Native for: Accessing Native features

13. Go Native for: Accessing Native features

14. The mobile web today – m-domain vs. “no mobile web”
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241& m.domain.co.uk/pagenam
artid=http%3a%21%2fwww.domain.co. e
uk%&pagename%2f
www.domain.co.uk/pagename

17. Hybrid frameworks – The Salvation?

18. Develop once, deploy everywhere

19. Hybrid frameworks – Sadly not the salvation..

22. The scale from web to native

23. HTML5 is widely considered as ”the future”. But why are
statistics indicating the opposite? Until that future arrives,
HTML5 is in most cases inferior to apps.
Me, amongst many..

24. The user:

30. Thank you!
@strandberg_m
info@valtech.co.uk