Camelot Consultants provides business consulting services including creating brand identities, marketing plans, entry strategies for new products and brands, and expansion strategies. Their services also include trade channel strategy, standard operating procedures, and HR solutions. They have experience consulting for companies across various industries such as retail, apparel, FMCG, healthcare, food and beverages, and more. Their consultants have decades of experience in areas like sales, marketing, retail operations, and HR.

1. 5C , Ascot , 191, 6th Main Road, Defense Colony, Bangalore 560038
Camelot Consultants
Business Consultants

2. Company Overview
Camelot Consultants as Business Consultants deliver
(among other things)
• Creating Brand Identity and Marketing Communication plans
• Developing an entry strategy for new products/brands
• Developing an expansion strategy and plans for existing brands
• Trade channel strategy and implementation
• Creating Standard Operating Procedures for both Retail and Trade channels
• Complete HR solutions

3. We believe..
..that with our experience we can offer cost effective Business solutions .
Our objective is not merely a Project Report, but consulting that will build brands
and will add to top and bottom line

4. Our People
Raghu is a Post Graduate from IIM Bangalore with over 28 years experience in the
areas of B2C Sales and Marketing, B2B Sales, Retail and Brand Consulting. He has
worked in diverse sectors including Paints, Apparel , Apparel Accessories and
Management Consulting and has had cross functional experiences as Business Head of
Sales/Marketing/Finance/Logistics.
Prior Experience Includes:
 For last 5 years Independent Consultant
COO-Vertebrand Management Consulting
Head of Operations –Weekender responsible for Sales, Marketing and Logistics
Business Head - Live-In Jeans
Head of Sales-Indus League (Scullers and Indigo Nation brands)
Head of Sales and Marketing-Coats India(Divn of Madura Coats)
Raghu Deshpande

5. Our People
Shyamala is a graduate from the Institute of Hotel Management in Mumbai.
She brings over 26 years of hands-on experience in Hospitality Management ,
Retail, F &B Operations, HR and Training. She has had exposure to F&B
Operations, Sales, Retail, Business strategy development, HR and Training
Strategy and execution for new and scaling operations
Prior Experience Includes:
 President HR and Training- Café Coffee Day.(over 11 years)
 Manipal Hotels
 Sales , Operations roles in ITC Welcomgroup Hotels
Shyamala continues her long association with Coffee Day as a part time
employee and works on HR and L&D projects
Shyamala Deshpande

6. Solution - 1
Creation and communication of a strategic
brand identity
Define Leading To Resulting In
• Brand Values
• Brand Essence
• Unique Value
Propositions which
will differentiate
the Brand
• Brand Positioning
• Conceptualizing
the Marketing
Communication
Plan
• Marketing
Communication in
sync with Brand
Identity and
Positioning
• Execution of the
Marketing
Communication
Plan

7. Solution 2
“Go to Market Strategy” for a new brand
Pricing and
Distribution
Strategy
Consumer
Research to
assess need
and size gaps
Create a
differentiated
positioning
and Business
Strategy
coming out of
Consumer
Insights
Business
Plan
Financial
Marketing &
Manpower
plan
Implementati
on Support
for a
mutually
agreed period

8. Solution 3
Trade Channel Management to improve the
efficiency of the sales force
Mapping out the
current channel
efficiency in
terms of costs
and delivery
Recommending
and
implementing
changes to
channel structure
to improve
channel
efficiencies
Evaluating
current Sales
Management
systems and
processes like
Beat plans ,
Reporting and
sales review
systems etc.
Devising and
implementing
Standard
Operating
Procedures to
improve Sales
Management
practices

9. Solution 4-Expansion Strategy for Retail Brands
Identification of
appropriate Model
of Expansion
Own Store vs
Franchisee Model
using a structured
evaluation model
Develop the
expansion model
including the
towns and cities to
be targeted
Supervise the
execution of the
Expansion Plan
Setting up the SOP,
training on SOP for
Operations , Sales
and HR processes
Review the
expansion by
creating
mechanisms to
evaluate Store and
People
Performance .
Implementation of
the plan

10. Solution 5- Improving Efficiencies in Retail
Operations
Audit of Retail
Operations
Mystery Audits
Detailed Audits
Diagnosis of
lacunae in systems
and operations
Process gaps
Knowledge gaps
Skill gaps
Recommend
HR systems in
Performance
Management
Training and
Rewards
Operations
systems
SOP , Sales Force
Mgmt. Inventory
Management
.
Supervise
Implementation of
SOP, Performance
Measurement,
Sales Review ,
Performance
Review
mechanisms to
track efficiency

11. Solution 6- HR Solutions
Diagnostics
Study of
Organisation and
recommend HR
Strategy and
Organisation
Structure for
future growth
Define
Competency
Structure
Job Descriptions ,
Key Result Areas
and Generic HR
policies
Assessment of
Competency Gaps
Training Needs and
Development of
Training Strategy ,
Content
Training Delivery
Recalibrate
Performance
Management
Systems
KPI, Appraisal and
Reward and
Recognition

12. Solution 7 – Customer Service
Solutions
Diagnostics
Study of
Organization ,
Competition
Study and
Consumer
Research to arrive
at gaps in
customer
expectations,
processes and
skills
Define Customer
Service Promise
for the brand and
build a
comprehensive
execution strategy
to align the
organization to
deliver on the
promise through a
leadership team
workshop
Create a customer
service training
strategy, develop
training content ,
deliver training &
develop master
trainers .Develop
low cost
engagement
models to entrench
the culture of
service
Create Audit
Systems to
measure Customer
Service .
Link the service
index/metrics to
KPI, Appraisal and
Reward and
Recognition
organisationwide

13. Industry Focus
Camelot provide its niche consulting services across various verticals
including :
Retail Building materials
Apparel and
Fashion
FMCG Health CareFood &
Beverages
MobilesAgriculture

14. Selected Completed Assignments
(Both as an independent Consultant and as an employee)
• Apollo Hospitals-Creating a new Brand Identity and redefining the
Brand Architecture
• Mahindra Retail- Creating the Brand Identity for a new Retail Brand-
Mom and Me
• ITC Foods- Opportunity assessment and entry strategy for a new
product category
• 3M Healthcare-Demand estimation and Go-to-Market strategy
• Sangeetha Mobiles- Retail expansion strategy/plan through creating a
franchisee model. Creating the Brand Identity and Marketing
Communication Plan. Drawing up Standard Operating Procedures for
Retail outlets.

15. Selected Completed Assignments
(Both as an independent Consultant and as an employee)
• Piramal Diagnostics- Creating a new Brand Identity
• TTK Prestige- Conceptualizing and conducting a Retail Audit of
franchisee outlets
• Teekays Interiors- Creating the Brand Identity and expansion strategy.
Drawing up a plan for employee retention and motivation
• Identiti- Devising a Retail Expansion plan. Making a Business Plan
Business Plan. Creating the Brand Identity leading to a Re-positioning of
the brand
• Shingora Shawls- Drawing up and implementing a strategy for entry
into the Domestic trade market

16. Selected Completed Assignments
• Wildcraft India Pvt Ltd- Helping with the strategic and operational
aspects of a brand extension. (Involving training, sourcing, pricing
strategy, Marcom, VM etc)
• Greens Organics- Competency mapping, evolving and helping
implement KRAs, KPIs and the entire gamut of PMS
• Nature’s Fresh- Consumer Research leading to entry strategy for a
start-up Retail venture
• Ancenergy Technology- Entry strategy for a US based Company
launching a new product for the Building Industry
• Wildcraft India Pvt Ltd – Complete HR strategy involving
organisation structure, PMS, competencies and values etc,
compensation and recruitment policy etc

17. Selected Completed Assignments
• The French Loaf-Consumer Research to gain insights into creation of a
Strategic Brand Identity and Marcom Plan for The French Loaf, a
premium bakery chain with over 50 outlets across India.
• Wangs Kitchen-Consumer Research to gain insights into creation of a
Strategic Brand Identity and Marcom Plan for Wangs Kitchen, a Chinese
restaurant chain with over 40 outlets across India.
• PH4- Conducting a service audit, and identifying competency gaps and
training needs for a retailer
• The Soul Food Company- Organization diagnostics and recommendations
for HR Strategy and creating a performance management system
• K12 Techno Services Ltd -Creating and implementing a Performance
Management System for K12, a Management Firm running a chain of 80
schools in India

18. Selected Completed Assignments
• Spice Retail Ltd- Consumer Research to create a differentiated service
experience for Spice Retail. Creating training content and training delivery to
build competencies for Business Development Managers. Co created the
Customer Service Promise and Training Content and Audit Systems
• Spice Retail Ltd- Creating Logistics systems for purchase and distribution for
this multi brand mobile retailer
• Urban Ladder Home Décor Solutions Pvt Ltd – Creating training content for
Operations department and training of Location Managers and Sofa Trial
Experts
• Naturals Beauty Salons- Conducting a Business Audit and an implementation
support for recommendations
• Pema Wellness- Brand Identity , creation and implementation of launch
marketing plan for a luxury wellness resort
• ID Overseas Pvt Ltd- Setting up HR policies for a work wear start up- a
licensee of Williamson Dickies USA
• Indian Designs Pvt Ltd- HR Diagnostics and Implementation for a large
garment export firm (ongoing)

19. Contact Us
5C , Ascot Apartment
191,4th Cross
6th Main Road
Defence Colony
Bangalore - 560038
Ph: (080) 25252782
Email:raghudeshpande64@gmail.com
Mobile:+919972999952
Email:shyamaladeshpande67@gmail.com
Mobile:+919740901718
Raghu Deshpande
Shyamala Deshpande