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BRAIN BRIDGE
1
2
Brain Bridge was created by a group of practicing top-managers with the vision to help
our partners in building an effective model of company assets management, by combining
marketing expertise with business intelligence.
Unlike Classic Ad Agencies we have perfect understanding of internal companies’
processes, have gained our knowledge in world-class FMCGs with production facilities in
Ukraine and applied it to Ukrainian companies.
We have much broader expertise in Marketing Tools, covering both Brand Building and
Product Value Management, as well as expertise in corporate level analytics.
About Brain Bridge
Business Description:
Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business
Analytics, Marketing and Media. We help Ukrainian companies to be competitive and
profitable during economic crisis and further integration into competitive EU environment. We
also help to re-define company’s problems, find hidden reasons and fix them.
Mission:
Upgrade Efficiency of Ukrainian Business
3
Brain Bridge is in Strategic Alliance with AGAMA/ATLANTIC GROUP
• We reward our people for taking risks and finding better ways to solve problems, taking
tough and unpopular decisions, resolving problems and building value.
• We grow through our customers creating success stories that result in equity growth
rather than PR
• We work in Ukraine, where business is not easy, we accept this as it is, and build the
implementation plan accordingly. We expect our people to demonstrate enough flexibility
to move things forward
• We define root causes and fix them in the easiest possible way, saving client’s energy and
resources for growth
• Together with customer we build the system of relevant KPIs, Tracking and Validated
Learning. We transform existing culture of subjective thinking into fact based on decision
making.
4
Policies and Culture:
5
Why partners choose us? FOR:
• Making profit on falling markets
• Re-launching falling brand and the return in a growing trend
• Launching brands set to become leaders
• Setting up an effective marketing in the companies
• Calculating ROI and optimization of investments
• Efficient media placement by the true prices
• Building a profitable and competitive brand portfolio
• Profit growth at falling sales
• Launching innovations which are increasing share and sales
We are practicing managers, who have more than hundreds of successfully implemented business cases.
We have expertise in different business areas, which enables us to offer complex
solutions.
Good understanding of consumers and unique knowledge about them
6
Areas of competence
7
Brand Marketing
How to setup effective marketing team in the company with minimum
investments?
Absent marketing
function in the
company
Marketing
HUB
Benefits
• Expertise of international
companies
• Building a strong local
marketing team
• Building a long-term
marketing strategy
• Setup of effective marketing
processes
• Cost optimization
Strengthening the
local marketing team
to launch important
project in the
company
Lack of strategic
expertise of the
marketing function
Provide marketing
team experts who
ensure full- service
Project
Expert
Strengthening the
team with external
experts for the
implementation of
major investment
projects
Marketing team
supervision
Marketing
Excellence
Marketing team
consulting, support
and control
Setup of marketing
processes, ongoing
improvement
Product
8
Media Efficiency
How to significantly reduce our investment in promotion without losing the
quality of placement and maintain the competitiveness of the market?
Difficult to predict
impact of the media
investment on sales
ROI
modeling
Benefits
• Media strategy corresponds
to the competitive
environment and brand
objectives
• Optimal planning and
placement campaigns
• Effectively plan and
implement media CPI and
calculate campaign budgets
• Optimal purchase prices
based on market
benchmarks, seasonality
and the level of the budget
High price of media
placement
The investments in the
media did not bring
the expected result
The statistical model
that allows
predicting the result
of future activities
Media Audit
Check prices against
competitors and the
overall market
Media Audit
Media Strategy
Check the placement
performance
Developing effective
media strategy
Product
IBMs® Integration Business Management System
How to systematize the information in the company? Make it accessible, user-
friendly and helpful in decision-making?
Delay and wrong
decision or a solution
not to those problems
Commercial
Dashboard
Benefits
• Global Information box
• Visualized and easily
perceived information
• Always actual information
• Automatic KPI system:
setting goals and monitoring
performance at different
levels of management
• Effective sales management:
stock, out of stock,
monitoring visits to retail
outlets, routing territories,
orders optimization
Impossible to check
the work of sales team
Creation of a global
resource of analytical
reports and data
Sales
Management
System
Development of
software – for control
and management of
sales force
The process of
planning and
budgeting is non-
systemic and difficult
to manage
Planning and
Budgeting
Module
Development and
implementation of a
software module for
planning and
budgeting process
Product
10
Value management is a structured, systematic and analytical process that
increase your profit
Product Cost
Optimization
Assortment
Optimization
Strategic Price
Model
Portfolio
Management
Approach
Trade Spend
Effectiveness
• Identifying gaps
• Challenging assumptions
• Generating alternative
ideas
• Optimizing resources
• Saving time, money
• Updating standards
Value Management objectives Products Benefits
• Increase profit margin
• Cost optimization
• Reduced expenditures of
resources
• Strong and competitive
brand portfolio
• Improved operational
efficiencies
• Reduced investments risks
• Assortment optimization
• How to earn more on price
changes?
• How to effectively manage the
costs of the company
• Identify opportunities for
changing prices in
brands/sub-brands
• How to increase the profitability
of the company's portfolio
11
RAT® Recruitment and Trainings
How to teach marketing to make money?
Lack of commercial
knowledge
Training
center
Staff training.
Development of
individual training
programs for
marketing experts
Product
• Marketing for non-marketers
• How to create a successful brand
plan?
• Innovation as a tool to increase the
sales
• Marketing research
• Brand management on falling
markets
• Marketing strategy. Positioning and
Branding
• The tools to increase sales and
consumer engagement
Brand Marketing Value Management
• Assessment of the
effectiveness projects
• Media planning
• What is Digital and how it
works on practice
Media Efficiency
Benefits
• Strong marketing team
• Focused on commercial
result
• Practical experience in
solving problems
Thank You!
VADYM VASHCHENKO
CHIEF EXECUTIVE OFFICER
31, Zhilyans'ka St.,
Kyiv, 01033, Ukraine
E v.vashchenko@brainbridge.com.ua
W brainbridge.com.ua
T (+38 044) 594-93-03
F (+38 044) 594-93-04
C (+380 97) 448-79-54
ALEXANDER BASHKIN
MANAGING PARTNER
31, Zhilyans'ka St.,
Kyiv, 01033, Ukraine
E a.bashkin@brainbridge.com.ua
W brainbridge.com.ua
T (+38 044) 594-93-03
F (+38 044) 594-93-04
C (+380 66) 302-87-09

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Brain Bridge

  • 2. 2 Brain Bridge was created by a group of practicing top-managers with the vision to help our partners in building an effective model of company assets management, by combining marketing expertise with business intelligence. Unlike Classic Ad Agencies we have perfect understanding of internal companies’ processes, have gained our knowledge in world-class FMCGs with production facilities in Ukraine and applied it to Ukrainian companies. We have much broader expertise in Marketing Tools, covering both Brand Building and Product Value Management, as well as expertise in corporate level analytics. About Brain Bridge Business Description: Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business Analytics, Marketing and Media. We help Ukrainian companies to be competitive and profitable during economic crisis and further integration into competitive EU environment. We also help to re-define company’s problems, find hidden reasons and fix them. Mission: Upgrade Efficiency of Ukrainian Business
  • 3. 3 Brain Bridge is in Strategic Alliance with AGAMA/ATLANTIC GROUP
  • 4. • We reward our people for taking risks and finding better ways to solve problems, taking tough and unpopular decisions, resolving problems and building value. • We grow through our customers creating success stories that result in equity growth rather than PR • We work in Ukraine, where business is not easy, we accept this as it is, and build the implementation plan accordingly. We expect our people to demonstrate enough flexibility to move things forward • We define root causes and fix them in the easiest possible way, saving client’s energy and resources for growth • Together with customer we build the system of relevant KPIs, Tracking and Validated Learning. We transform existing culture of subjective thinking into fact based on decision making. 4 Policies and Culture:
  • 5. 5 Why partners choose us? FOR: • Making profit on falling markets • Re-launching falling brand and the return in a growing trend • Launching brands set to become leaders • Setting up an effective marketing in the companies • Calculating ROI and optimization of investments • Efficient media placement by the true prices • Building a profitable and competitive brand portfolio • Profit growth at falling sales • Launching innovations which are increasing share and sales We are practicing managers, who have more than hundreds of successfully implemented business cases. We have expertise in different business areas, which enables us to offer complex solutions. Good understanding of consumers and unique knowledge about them
  • 7. 7 Brand Marketing How to setup effective marketing team in the company with minimum investments? Absent marketing function in the company Marketing HUB Benefits • Expertise of international companies • Building a strong local marketing team • Building a long-term marketing strategy • Setup of effective marketing processes • Cost optimization Strengthening the local marketing team to launch important project in the company Lack of strategic expertise of the marketing function Provide marketing team experts who ensure full- service Project Expert Strengthening the team with external experts for the implementation of major investment projects Marketing team supervision Marketing Excellence Marketing team consulting, support and control Setup of marketing processes, ongoing improvement Product
  • 8. 8 Media Efficiency How to significantly reduce our investment in promotion without losing the quality of placement and maintain the competitiveness of the market? Difficult to predict impact of the media investment on sales ROI modeling Benefits • Media strategy corresponds to the competitive environment and brand objectives • Optimal planning and placement campaigns • Effectively plan and implement media CPI and calculate campaign budgets • Optimal purchase prices based on market benchmarks, seasonality and the level of the budget High price of media placement The investments in the media did not bring the expected result The statistical model that allows predicting the result of future activities Media Audit Check prices against competitors and the overall market Media Audit Media Strategy Check the placement performance Developing effective media strategy Product
  • 9. IBMs® Integration Business Management System How to systematize the information in the company? Make it accessible, user- friendly and helpful in decision-making? Delay and wrong decision or a solution not to those problems Commercial Dashboard Benefits • Global Information box • Visualized and easily perceived information • Always actual information • Automatic KPI system: setting goals and monitoring performance at different levels of management • Effective sales management: stock, out of stock, monitoring visits to retail outlets, routing territories, orders optimization Impossible to check the work of sales team Creation of a global resource of analytical reports and data Sales Management System Development of software – for control and management of sales force The process of planning and budgeting is non- systemic and difficult to manage Planning and Budgeting Module Development and implementation of a software module for planning and budgeting process Product
  • 10. 10 Value management is a structured, systematic and analytical process that increase your profit Product Cost Optimization Assortment Optimization Strategic Price Model Portfolio Management Approach Trade Spend Effectiveness • Identifying gaps • Challenging assumptions • Generating alternative ideas • Optimizing resources • Saving time, money • Updating standards Value Management objectives Products Benefits • Increase profit margin • Cost optimization • Reduced expenditures of resources • Strong and competitive brand portfolio • Improved operational efficiencies • Reduced investments risks
  • 11. • Assortment optimization • How to earn more on price changes? • How to effectively manage the costs of the company • Identify opportunities for changing prices in brands/sub-brands • How to increase the profitability of the company's portfolio 11 RAT® Recruitment and Trainings How to teach marketing to make money? Lack of commercial knowledge Training center Staff training. Development of individual training programs for marketing experts Product • Marketing for non-marketers • How to create a successful brand plan? • Innovation as a tool to increase the sales • Marketing research • Brand management on falling markets • Marketing strategy. Positioning and Branding • The tools to increase sales and consumer engagement Brand Marketing Value Management • Assessment of the effectiveness projects • Media planning • What is Digital and how it works on practice Media Efficiency Benefits • Strong marketing team • Focused on commercial result • Practical experience in solving problems
  • 12. Thank You! VADYM VASHCHENKO CHIEF EXECUTIVE OFFICER 31, Zhilyans'ka St., Kyiv, 01033, Ukraine E v.vashchenko@brainbridge.com.ua W brainbridge.com.ua T (+38 044) 594-93-03 F (+38 044) 594-93-04 C (+380 97) 448-79-54 ALEXANDER BASHKIN MANAGING PARTNER 31, Zhilyans'ka St., Kyiv, 01033, Ukraine E a.bashkin@brainbridge.com.ua W brainbridge.com.ua T (+38 044) 594-93-03 F (+38 044) 594-93-04 C (+380 66) 302-87-09