Brahmaconsult provides customized business consulting solutions focused on strategy, sales, and marketing for FMCG clients. They deliver strategic planning, new product development, marketing execution, sales management, and IT solutions. Brahmaconsult takes a hands-on approach, not just advising but also executing business plans and marketing activities. Their principal consultant has over 30 years of experience in sales, marketing, and operations for food and beverage brands.
A Client Service Project Executive with 2 years experience in digital agency who operates online advertising plans according to client needs. Branch Marketing Strategy Officer with 3 years experience in department store industry who has been involved in retail marketing, marketing strategic planning. Currently seeking for a new challenging position.
Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business Analytics, Marketing and Media. We help Ukrainian companies to be competitive and profitable during economic crisis and further integration into competitive EU environment. We also help to re-define company’s problems, find hidden reasons and fix them.
If you are looking for:
• Making profit on falling markets
• Re-launching falling brand and the return in a growing trend
• Launching brands set to become leaders
• Setting up an effective marketing in the companies
• Calculating ROI and optimization of investments
• Efficient media placement by the true prices
• Building a profitable and competitive brand portfolio
• Profit growth at falling sales
• Launching innovations which are increasing share and sales
... just let us know.
myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
A Client Service Project Executive with 2 years experience in digital agency who operates online advertising plans according to client needs. Branch Marketing Strategy Officer with 3 years experience in department store industry who has been involved in retail marketing, marketing strategic planning. Currently seeking for a new challenging position.
Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business Analytics, Marketing and Media. We help Ukrainian companies to be competitive and profitable during economic crisis and further integration into competitive EU environment. We also help to re-define company’s problems, find hidden reasons and fix them.
If you are looking for:
• Making profit on falling markets
• Re-launching falling brand and the return in a growing trend
• Launching brands set to become leaders
• Setting up an effective marketing in the companies
• Calculating ROI and optimization of investments
• Efficient media placement by the true prices
• Building a profitable and competitive brand portfolio
• Profit growth at falling sales
• Launching innovations which are increasing share and sales
... just let us know.
myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
This slide will help you to know about sustainable marketing. As a marketing student its important to learn about everything. This would help you to gain much more information.
A freelance and trainer in the field of marketing and sales with more than 15 years of experience in this field through which he managed to build working environments and cooperates with teams to reach the goals. He has worked for the last four years as a marketing and sales consultant for many companies in the fields of industrial and technical fields. He managed to make the necessary and most important difference for these companies.
I would take this opportunity to introduce myself. I am Shrikanth N, Assistant manager – Marketing ACT Fibernet fastest growing ISP in the Country.
As ACT’s Marketing team since 2012, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, networking, leading campaign, customer segmentation/profiling, as well as Customer Relationship Management.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
2. Brahmaconsult: High Notes
• Delivers Customized solutions
• Strategizes, develops plans, executes plans
• Builds clients’ marketing & sales muscle on BOT basis
• Primary focus on FMCG sector
• Primary focus on Business Strategy, Sales & Marketing
• Brings to the table experience of over 35 years
• Experience with brands like Rasna, Mother’s Recipe, Fena, Usha, Gabriel,
Indomie
3. Brahmaconsult: Hands-on Always
• Brahmaconsult team has experience in Processed Foods, Beverages,
Detergents, Brown Goods, LED Lighting & Online Retail
• Getting hands dirty: We work in the field & lead from the front
• Walk the Talk: We don’t ‘advise’ and walk away. We work with you, for
you, and help build your organization
4. Brahmaconsult Walks The Talk
• Most consulting companies advise
• Some execute strategy
• Brahmaconsult will execute all the way:
- Diagnose
- Develop & execute strategy
- Build business plan
- Execute the business plan
• Brahmaconsult will co-own your business plan
• Brahmaconsult walks the talk
5. Brahmaconsult:
Providing Full Service
• Strategic business planning
• Marketing strategy & execution
• New product development & launching
• Sales strategy, planning & management
• Channel management: Audit, development, management, Modern Trade, Online sales,
rural markets
• Human resources interventions, viz., performance management systems, recruitment &
training
• IT solutions for enhanced productivity, viz., ERP, DMS, SFA, BI
6. Strategic Business Planning & Execution
Process
• Internalize client’s vision, strengths, resource allocation & scaling time-frame
• Build 3-year or 5-year Business Plan, incorporating inter alia:
- Industry size & growth
- Market share projection
- Sales plan
- Product costings
- Launch schedule
- Plant location
- Manpower plan
- Promotion plan
- P&L with inflation-indexing, break-even and pay-back
• Client sign-off at every stage
• Execution: Client focuses on core strengths and Brahmaconsult executes important parts of plan, e.g., sales & marketing
7. Marketing Strategy, Planning & Execution
• In fiercely competitive markets, important to get strategy right:
- Defining Target Group
- Identify Differentiators
- Positioning
- Competitive advantage
- Pricing
- Packaging
- Promotions
• Brahmaconsult delivers research-based strategy to client
• Once client signs off on strategy, then marketing plan is prepared
• If client desires, Brahma Opulence will execute the marketing plan for defined tenure
• Brahmaconsult specializes in new product development & launch
8. Hands-on Execution of Marketing Plan
• Develop packaging
• Develop creatives for mass media & point-of-sale material
• Develop & execute promotions, incl. sourcing of promotional items
• Manage media plan & media buying, incl. online marketing
• Recruit brand managers
• Appoint & manage agencies for:
- Market research
- Advertising
- Media planning & buying
- Public Relations
• Execute client’s marketing function on BOT basis
9. Brahmaconsult’s New Product Launch
Module
• Resource audit, Competency analysis, synergies in manufacturing and/or
distribution
• Consumer research to identify ‘need-gaps’, concept-testing, purchase
disposition, etc.
• Short-listing of “winning products”, estimation of sales volumes, business
plan, test marketing etc.
11. Sales Plan: Prepare & Execute
• Sales Plan will contain inter alia:
- Market shares
- Expansion plan for geographies & SKUs
- Retail Outlet Coverage Plan: Channel-wise, State-wise & major
town-wise: Coverage frequency, Journey cycles
- Manpower plan including expenses
- Training plan
- Reporting: Cycles & formats
- Automation plans
• Execution on BOT basis, wherein Brahmaconsult will develop & manage client’s sales function, leaving the
client to focus on his core strengths
12. Channel Management
• Distribution Audit
• Channel Strengthening / Re-structuring
• Optimization of ROI for channel partners
• Hands-on management of channel sales, if required, on turn-key basis
• Account management services for Modern Trade, including inter alia managing
activation programs
• Rural market penetration programs, including inter alia refinement of product
offerings, packaging, pricing, channel reach & promotions
13. Human Resource Management
• Design organization structure
• Design performance management system, job descriptions, KRAs etc
• Search & recruit
• Devise training programs for development of skills & improvement of
performance
14. IT for Enhanced Productivity & Better
Performance
• Brahmaconsult helps clients select, purchase & implement cost-effective
IT solutions for:
- ERP
- Business Intelligence
- Distribution Management System
- Sales Force Automation
15. Profile of Raj Pinjani,
Principal Consultant
• Engineer and alumnus of prestigious IIM, Ahmedabad
• Over 30 years of experience in managing sales, marketing and operations in diverse industries.
• Worked with brands such as Rasna, Mother’s Recipe, Usha, Niky-Tasha, Fena, and Indomie.
• Over 20 years’ experience in the food and beverage industry including being the President of Rasna Private Limited, Chief Operating
Officer of Mother’s Recipe Division of Desai Brothers Limited and Chief Operating Officer of Lagos-based De-United Foods Industries
Limited.
• Key achievements include:
- Building & revamping distribution networks
- Successful launch of many new products in India and abroad
- Leading marketing initiatives for leading brands
- Leading procurement of product inputs, promotional inputs and machinary
- Building strong networks of franchisee manufacturers across locations in India
• Key strengths include strong analytical ability, high degree of adaptability, strong leadership qualities, excellent communication skills
and all-round management skills.