The document discusses various branding and packaging projects done by CreativeCom for different clients. These include developing packaging for ice tea, ready meals and Maggi noodles incorporating characters. Other projects involved rebranding for herbal toothpastes, developing packaging for biscuits, drinks and snacks reflecting their key messages and positioning. CreativeCom also created brochures, gifts, calendars and stationery for various clients highlighting Pakistani culture and heritage. Their identity builds on creating ideal mediums for brands worldwide.

2. Tapal Ice Tea is targeted at the sophisticated youth of today. Incorporating the core essence of chill & refreshment, the new packaging helps to differentiate
the cans from the competition.

3. Ronaq needed an international image for its new Ronaq Ready to Eat meals. By meshing traditional touches with contemporary design layouts. We managed to
bring out both authenticity & modernity in the communication.

4. Maggi required a new image for its packaging based upon being fun & tasty, while clearly differentiating between the flavours. We suggested the use of a character
“Noodi” and fun elements that would be utilized in all future communication.

5. Using a character, we brought out the fun and excitement of the product and design.

6. Cafe’s packaging reflects the tea time moments that this biscuit was made for, whilst GO’s packaging reflects the energy that the biscuit gives you.

7. Chocday’s packaging reflects the indulgence and the premium quality of the biscuit with the variants clearly identifiable through their colours and elements.

8. Two of the kids brands developed for Mayfair. Both were positioned on the Fun platform and used Characters in their packaging and communication.

9. The packaging of Splash Bubble highlights the core message of the brand which is instant refreshment, whilst the Tiger Bubble incorporates the tiger’s stripes in
the packaging to build upon the message “Tiger Bubble Khao, Tiger Ban Jao”.

10. Packaging design for the Zing Fruit Drink. This highlighted brand's elements of fun whilst highlighting the variants prominently.

11. Hakeem herbal is a Canadian herbal brand which wanted an image makeover for its communications based on international standards. This logo & packaging built
on the brand values acquired by HHL over the years of being a high quality, premium blend of herbal toothpastes and finally gave it a place in modern stores in Canada.

12. Made for the UK market, we utilized a traditional touch to give the brand a feeling of heritage yet at the same time used contemporary graphic elements. This
ensured that the packaging stood out amongst its competitors on the shelf.

14. The brochure printed for Cologne, Germany Food Fair. The focus of the brief was to differentiate Pakistan from all the thousands of brands present at the festival.
Utilizing the Mughal art from our part of the world to give a royal feel in a contemporary fashion, we successfully made the brand stand out.

15. The gift for vistors to the Cologne, Germany Food Fair. The focus of the brief was to differentiate Pakistan from all the thousands of brands present at the festival.
Utilizing the Mughal art from our part of the world to give a royal feel in a contemporary fashion, we successfully made the brand stand out.

16. The petroglyphs of the northern areas of Pakistan were used as the continuing theme of 'Heritage' which ICI utilizes in its calenders. The theme added an elegance,
classiness & newnesss to the normally mundane pictures of buildings which were the stock of ICI's previous work.

17. The calender built on the 'Traditional Pakistani Taste'

18. Tara Urea wanted something to engage the farmers of Rural Punjab and ensure that its core communication of 'Being the Tara of the Farmer' remained in the design.
We associated the brand with the best celebrities of the Pakistani cinema, ensuring that Tara's message shone through.

19. Tara Urea's calender designed from the stills of the branded video furthering the brand's message.

20. BD wanted a theme that built on human values for its calender. We suggested 'Happiness', the insight being that BD products ensured the happiness
of all its customers.

21. BD wanted a theme that built on human values for its calender. We suggested 'Happiness', the insight being that BD products ensured the happiness
of all its customers.

22. The calender highlighted the fact that Dewan's cars are not normal cars but ones that add excitement to your life.

23. Some of the stall designs we've made for our clients.

24. Some of the stall designs we've made for our clients.

25. Vehichle Designs.

27. Some of the logo designs we've developed at CreativeCom.

28. Some of our Action Oriented Characters developed for our markets.

29. Some of the brand characters we have developed at CreativeCom.

30. Some of the Insignia designs we've developed at CreativeCom.

31. Perceptions is a line of wood furniture crafted for the elite of the country. The identity highlighted upon the premium image required by the brand, whilst the wood
feel was incorporated in the colors & designs of the communication.

32. Characterization of their core competency which is editing and film whilst adding colors to the stationary gave a premium image to the brand.

33. Food company that was launching in Pakistan needed an insignia that would make them stand out in the market place. The stationary was designed
with a Mughal feel inline with the nomenclature.

34. Technology brands need to show a high-tech image. The use of Blue & Green intertwined with elements from the networking world gave Sapphire
the image they were looking for.

35. The Chrome M is from the M in the marketing channel.The chrome associates the company with a high quality & premium image. It also represents innovative
products of impeccable quality, a precise and transparent management policy and a new visual universe.

36. Zambeel is the connecting link of the world. The logo and communication shows the connectivity and the information passing among the telecommunication
resources via Zambeel.

37. The identity built upon the core values of the company whilst giving it a premium look because of the use of the color black & purple.

38. Our identity which builds upon 'Creating ideal mediums for brands'. The ! marked covering the planet means we add excitement to your activations and the planet
itself means we can produce events, productions or digital campaigns targeting users anytime, anywhere which are big ideas of their own.

39. creativecom
2
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phase v ext., adjacent soneri bank, dha, karachi 75500, pakistan.
phone: +92 (21) 5347685-5347434-5343751 fax: +92 (21) 5852194
e-mail: corporate@c2.com.pk, www.c2.com.pk