Intel is managing its large information technology infrastructure through the economic downturn by focusing on data center optimization and efficiencies. Key strategies include standardizing server designs, improving utilization through virtualization and server refresh, and optimizing data center locations. This allows Intel to reduce costs while continuing to support business operations and productivity.

1. How Intel® is Managing Information
Technology through the Downturn
Server and DC Optimization
2009

2. How IT Can Make a Difference
Drive Employee Drive Business Continue IT
Productivity Productivity Efficiencies
• Mobile Client • Data Center
Refresh • Server Refresh
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3. Intel Data Center Profile
Intel has four major groups currently driving
individual data center requirements (DOME):
D Design
Design Computing
Support the chip design community
Has most of the servers in Intel
O Office
General Purpose
Supporting typical IT and customer services
M Manufacturing
FAB/ATM
Manufacturing computing supporting fabrication
and assembly
E Enterprise Enterprise applications supporting eBiz and ERP
80% of Servers in Intel are in D
20% of Servers in Intel are in O, M and E

4. Intel’s Data Center Journey
1995-2000 2000-2004 2005-2007 2008-2009
High Growth with Data Center
No DC Ownership Get Organized Strategy Refocus
Intel acquisitions, large Inventory/Assessment Holistic Vision Lessons Learned
data center growth of Data Centers Focus on Strategy Change
Hardware being procured Standardized Designs Consolidation ROI vs. Consolid.
independently Started Efficiency Begin Focus
Chip design used at site efforts Execution
level Began developing a
No centralized system to Strategy
use resources Beginning of DC Team

5. Intel IT’s approach to DC Optimization
Activities Benefits
Standardize
Supply and demand forecasting Enabled IT & consolidations
Processes and Design Specs Prevent unnecessary spending
Overall Data Center structure Ensure consistency
Improve
Batch processing pools via grid Reduce server spending and
computing (DCV) – (D) storage/hardware expenses
Virtualization (DCU) – (O) & (E) Contain costs
Replace single core with (network, power, space)
quad-core servers Simplify environment
Information Lifecycle Management Energy efficiency (6x)
Intel “Green” Data Center Initiatives
Containerized Data Centers
Optimize
Close inefficient & unnecessary Maximize data center utilization
Data Centers in all locations
Assure batch & virtualized servers Maximize server asset utilization
are in optimal Data Center locations across the world

6. The Data Center Balancing Act
Be a Good
Manage and Plan Corporate Citizen
Improve Computing Demand
Affordability
How Do We Balance?
Keep Our Eyes on the
Minimize Capital Industry—Be Competitive
Reduce Resource Investments
Consumption
Optimize the Data Center
Maximum Utilization, Lowest Total Cost

7. Strategy 1: Data Center Optimization
Information LifeCycle
Management (ILM)
Storage Optimize Procurement Policies
Forward Engineering/Technologies
WAN Efficient Bandwidth Utilization
Servers
Refresh Servers
Virtualize Servers Facilities
Remote Batch
Define Server Purpose
(App Batch)
DC Utilization: Power, Space, Cooling,
and Floor Load
Optimize Data Centers Temperatures
Improve Long Range Demand Planning
Matched Server/Data Center Purpose

8. Strategy 2: Data Center Utilization
Minimize Capital Investments
Maximize Existing Infrastructure
Current State Future State
Utilization Utilization
20% 60% 100% 80% 80% 80%
STRATEGY
Optimization + Technology
Space, Floor Loading, Power and Cooling are
Vital Capacity Components in Data Center Utilization

9. Strategy 3: Growth and Location
Growth: Modular, Scalable
Locations: Hubs with Local Support
Building Block Approach
Modular Scalable
How?
Growth
More Demand
Vision:
Where? Hub Locations
Optimize Existing Data
Centers
Local Data Centers
Support Interactive Design
Demand Technology
Optimal Efficiency
Refresh + Virtualization + Consolidation + Modularization

10. What Else Are We Working On?
Finance
ROI Calculations
Project Justification Methodology
Financial Architecture
Facilities
DC Blueprints Power and Cooling
Economizers Facility Security
Containerization
Industry Trends
Cloud Computing Enterprise SSD Strategy
Sustainability Design SSD Strategy
Green Computing Client Virtualization
Process and Communications
Consistent Unit Cost Communications
Planning/Governance Compute/Storage Long Range Plan
Website Dynamic Capital Forecast Modeling

11. “Green” Data Center Considerations
Air-Flow Management and
Optimization
Economizers
Rack Level Cooling
High Ambient Temp Operation
Power Efficient Systems
dc Power Distribution
Application Productivity Link
Server Power Management
Containerization
(CC Systems Integration)

12. Intel IT’s Server Environment and
Refresh Strategy
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13. Intel’s Server Environment
Office & Enterprise ~105k Servers
• Currently ~20%
utilization Design
Computing
Design Engineering ~80%
• Grid computing
Office,
• #91 and #115 on Top500 Enterprise,
Supercomputer list Manufacturing
~20%
• ~100k Batch jobs every
second, 24x7
• ~80% utilization Source: Internal Intel data as of Feb’09
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14. Server Refresh Strategy
Accelerating Refresh of All Servers >4-year Old
“By accelerating the rate
at which we refresh
servers, we can take
advantage of the
increasing performance
and energy efficiency”
Source: Internal Intel data as of Dec’08, Whitepaper at:
http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf
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15. Server Refresh Strategy
Value in Buying higher-end Server Processors
Advantages through reduced data center space,
reduced power, and lower application licenses
Source: Internal Intel data as of Jan’09, Whitepaper at: http://
download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.p 15
df

16. Virtualization in the Intel IT Environment
’08 Office & Enterprise:
>1,000 VM’s provisioned (~14% of systems)
40-50% Utilization; tier 3 applications
Consolidation ratio of 10:1
’08 Design Engineering
VM’s running for test floor and SW development
’09+ iCloud:
Continue to deploy; tier 2 applications
Design Engineering for mixed OS & OS upgrades
Dynamic resource allocation for power mngt.
Source: Internal Intel data as of Feb’09
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17. Summary
• Internal efficiencies critical in
freeing up resources and
reducing operational costs
• Server Refresh is a key
strategy to ensure IT runs
efficiently
• Intel continues to look at
innovation in DC operations for
reducing running costs
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18. Other Resources Available:
intel.com/it/ http://communities.intel.com/community/openportit/it
• Increasing the Business Value of Mobility
http://download.intel.com/it/pdf/Increasing_the_Business_Value_of_Mobility.pdf
• Proactive PC Support Improves Service and Lowers TCO
http://download.intel.com/it/pdf/320075.pdf
• Improving the Mobile Experience with Solid-State Drives
http://download.intel.com/it/pdf/Improving_the_Mobile_Experience_with_Solid_State_Drives_2009.pdf
• Accelerated Server Refresh Reduces Data Center Cost
http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf
• Maximizing IT Value by Using High-End Server processors
http://download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.pdf
• Reducing Storage Growth and Cost; A Comprehensive
Approach to Storage Optimizations
http://download.intel.com/it/pdf/320947_en.pdf
• Reducing Data Center Cost with an Air Economizer
http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf
• Intel IT Annul Performance Report
http://www.intel.com/it/apr.htm
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