Spectra is a global brand design and consultancy agency that provides services including brand strategy, design, and management. They combine visual design with brand strategy to create engaging brand experiences. Spectra has offices in Saudi Arabia, France, and the United States. Their approach focuses on developing strong brands through intelligent strategy and creative design.

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We combine strong visuals, powerful brand strategy
and best-in-class designs to create engaging and
memorable brand experiences.

3. Spectra is a global brand
design and consultancy
agency with offices in Saudi
Arabia, France and USA.
Spectra is a design and
brand consultancy whose
expertise are brand design,
brand strategy and brand
management.
ABOUT SPECTRA
Spectra believes that
strong brands are built
through the seamless and
continual combination of
intelligent brand strategy
and outstandingly brilliant
creativity. Our balance and
fuse of these skills are what
makes us unique.
Spectra Brand
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4. Spectra Brand
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5. SADEEM
Sadeem is a fuel card that
was officially launched on
2012 by Bahrain Petroleum
Company Bapco. It is used
for the payment of any
product that service stations
sell. The card today can be
used at many Bapco and
private Service stations.
Sadeem replaces a paper
based voucher system and
also gives vehicle users a
better, more efficient and
secure payment alternative.
The Challenge
Spectra Provides creative
concepts that will be
reflected on all of SADEEM
outdoor advertising, print
material, website, online
Ads, events and launch.
Suggestion on the different
modes of advertising that
should be used through
ATL and BTL (Banners,
newspaper, online, etc).
The Solution
The new SADEEM identity
design reflects both energy
and life themes with fresh
and rich colors. Complete
advertising strategy plan
was provided with all
required brand elements
and guidelines. Along
brand strategy and design
our mission was to keep
SADEEM’s look and feel
consistent and scalable
across all platforms.

6. MASDAR ENGINEERING
Masdar Engineering is a
new engineering company
in Saudi Arabia
The Challenge
Create a new Brand
and establish a strategy
to be one of the most
distinguishable brands in
GCC and MENA region.
Consumers all over the
world are becoming more
savvy and sophisticated
with each passing year. In
order to survive in today’s
marketplace, companies
have to create and a
successful Brand Identity.
This is the unavoidable
challenge that companies
must face.
The Solution
When it comes to brands,
the name is one of the
most important elements
of its proposition. A name
is often the first act of
public branding and
helps establish the tone
for a product, service, or
company.
Spectra Brand
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8. Spectra Brand
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9. Spectra Brand
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10. VINOVA
VINOVA is a training and
consulting center that
delivers workshops to
entrepreneurs and guide
them to start and build a
successful business.
The Challenge
VINOVA is new established
company with global brand
that deliver innovative
and unconventional ideas
and products to guide
entrepreneurs. Brand
Identity has to reflect these
goals and vision and be
aligned with the business

11. model. VINOVA offers two
major services that are
consultancy and training.
The Solution
Set and talk with all
business owners and
think together along the
business vision, mission
and value proposition.
Discuss and understand the
business model including
competencies, major services
and target customers.
Spectra Brand
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12. Spectra Brand
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13. DAR Consulting Engineers
is an Engineering & Design
company. It is involved
in multidisciplinary
projects like Oil Refineries,
Petrochemical Plants,
Chemical Industries,
Steel Making Industries,
Infrastructure, Town
Planning, Bridges, Buildings.
DAR located in Al-Jubail
Saudi Arabia and Egypt.
The Challenge
DAR asks Spectra to help
in rebrand their identity to
scale up to different markets
and industries and be more
flexible and modern.
The Solution
Spectra creates a powerful
brand transformation and
strategy to allow for better
positioning, spread their
image and enrich their core
values.
The Result
The rebranding project
by Spectra takes DAR to a
new era and help to create
new visual communication
level and stand among the
crowed. DAR owners and
managements were satisfied
and proud of the outcome
and brand transformation
created by Spectra.
Spectra Brand
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14. Perfect 28
Perfect 28 is dental art that
provides high quality dental
laboratory products, training
and services to dental
professionals.
The Challenge
Spectra aims to create an
iconic brand starting from
naming strategy to brand
activation. Our process was
inspired by the culture of
Perfect 28 that expressed
by providing guidance and
knowledge on the latest
techniques, materials, case
planning and procedures
that are available today.
The Solution
Naming is based on two
main concepts first the
“perfect” word which are
commonly used in all
communication in states
to indicate everything is
“alright”. Second one is
number “28” which reflects
the number of human teeth
that are considered in smile
design work.

15. Spectra Brand
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16. Spectra Brand
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17. FLORIUS
Creating the perfect
balance between attractive
packaging design and a
wholesome ingredients
list, Floruis is an all-
natural cosmetics brand
using upscale packaging
to communicate high
quality ingredients. Floruis
uses artisanal production
methods to deliver and
outstanding cosmetics
Spectra Brand
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18. BADI
Location: Paris, France
BADI is a fashion house that
creates exclusive fashions for
men, women and kids.
The Challenge
To create a clothing brand
is very challenging and a
whole new level. We had to
bring the heritage into the
identity while still keeping it
modern and contemporary.
We decided to create a type
based logo identity and
other embellishments that
reflect high end luxury.
The Solution
The result is an inspiring
fashion logo that places BADI
on the platform along with
the great fashion houses of
Paris.
Spectra Brand
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20. Spectra Brand
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21. Baba Khabbaz
Baba Khabbaz is a bakery
shop and factory established
in 1999. It makes collection
of products with special taste
and flavours that vary along
different cuisines.
The Challenge
Baba Khabbaz asked
Spectra to rebrand and
transform their old identity
and business strategy.
Their mission to be leading
bakery in quality and
products. Moreover, new and
extraordinary packaging
designs and creative
representation of products
and staff were required.
The Solution
The solution for the identity
comes from the inspiration,
of what the people of Baba
Khabbaz stand for: the
passion and love for great
bread and bakery. This
discovery created a simple,
iconic and memorable
solution. A brand mark of a
bakery should be bright and
cheerful. Then it happens,
Wheat is the heart of Baba
Khabbaz.
Spectra Brand
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22. ABNAAN
ABNAAN is associated as
an umbrella of excellent
coffee products through
partnerships with brands
from all over the world.
The Challenge
Build a strong brand strategy
and design that leads
the coffee products and
franchising business through
partnership with high
quality brands. Gradually
ABNAAN will build and
develop it’s own brand.
The Solution
The major source of coffee is
a farm and the freshness of
coffee depends on how close
you are to the source.
Coffee trading process starts
from coffee plantation and
the first and basic step is to
grow the beans.
The coffee farms shape as
lines of trees and the beans
are hidden inside. The
origin of coffee belongs to
arabs with the best quality
and taste (Arabica) , these
inspired us to show the
story and relation between
a coffee farm shapes
and arabic letters with
elimination of dots like the
beans are hidden inside the
trees.

23. Spectra Brand
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26. AlSuwaidi Tower, 3dr Floor Office N 316
king Saud Road, Khobar, Saudi Arabia
hello@spectrabrand.com
www.spectrabrand.com