4. Pipe Wrap is a company that provide commercial and industrial
pipe repair solutions that are engineered to withstand the
harshest of elements.
The concept of this design was to emulate the texture of the
wrap repair solution by printing on a paper that has a similar
pattern to the product. This is done to bring out the feel of the
company’s brand.
Because they are in the business of repairing pipes, an abstract
pattern of pipes was designed and printed in Spot-UV colour on
the folder and the business cards.
Pipe Wrap (presentation folders & business cards)
5. DistIT is a parent company that acquires, owns and develops
niche distributors within IT, Mobility, Home electronics, Networks
and Data communication in the Nordic and Baltic regions.
After changing the name from Deltaco to DistIT, a new identity
was created for the company. My responsibility was to produce,
design and further develop the identity and apply it to the annual
report. The goal was to implement the colour and arrow shape of
the logo into the layout. The end result was designing an abstract
pattern constructed by these arrows that also shape an umbrella
to strengthen the notion that DistIT is a parent company.
DistIT - Annual Report
6. One of my responsibilities at SweDeltaco as an in-house designer
was the layout, photography and production of the annual
report. Deltaco is one of the biggest distributers of computer and
mobile accessories in Scandinavia. It is also the Head company
of SweDeltaco.
The layout for the annual report is based on Deltaco’s identity,
which are pixels floating upwards to emulate the digital aspects
of the products the company provides. A texture from one of
Deltaco’s popular portable tablet cases was used for the front
and back cover to emulate the look and feel of the case.
Deltaco - Annual Report
7. An art exhibition was to be held at the Maritime Museum in
Brisbane on the HMAS Diamantina. The project’s purpose was to
design invitations for this event.
The ship has an intricate network of cold industrial looking stairways
that lead to different levels. Inside are rusty walls and pipes that
have been painted over which brings out a grainy texture giving
the ship’s interior a warm engine room like feeling.
The invites are designed to emulate the cold and warm feeling of
the ships exterior and interior.
HMAS Diamantina - Invitation
The purpose of this project was to design a specific look for Flux
Magazine. There were no restrictions given in creating the design
that would represent the identity of this magazine, except for it
having to work well with the articles that were provided.
Because of the articles’ focus on people’s lives on the street, I was
aiming towards a cold and dark design, using mostly dark colours
or just black and white to portray the feel of the magazine.
Flux Magazine
8 736893 72394
8. During my second year as a student I became very fascinated by
different fonts and how some of them were designed to represent
a specific culture or to work efficiently in specific environments.
With this design, I created a calendar where each spread has its
own font that represents a specific month. The fonts used in this
calendar vary from regular clean serif, sans serif and abstract wild
display fonts.
Typographic Calendar
9. With this project a photographer and I created a new identity
and a catalogue for a fashion label known as Kojitami, which is
located in Brisbane. Their style of design is clean-cut and inspired
by organic forms as well as Japanese design.
Our concept was to highlight their inspiration by the organic,
which is used in their fabrics, by having our photoshoot in the
Botanic Gardens to show where the inspiration came from.
Kojitami - Catalogue
11. Steamauto Spa is one of the first car wash businesses to introduce
the steam cleaning method in Sweden. The concept of the logo
was to bring out the modern, eco-friendly and mechanical feel
of the business.
The focus was to bring attention to the steam cleaning sprinkler
system. By doing so a steam like spray was designed in the
logo as their symbol. The symbol has also a crown like shape to
emphasize them being the best in the business using the steam
cleaning method.
Steamauto Spa
Artist Espressini is a coffee shop located in the centre of Stockholm
city. The concept was to focus on coffee as an art so they would
differentiate themselves from other regular coffee shops.
An artistic signature combined with an elegant clean font was
used to reflect a fusion between art and elegance. The fonts
were created specifically for Artisti Espressini, combined with a
darker red colour to reflect a fast and vibrant service.
Artisti Espressini
12. This organisation was originally called Aid for the Blind. It is a non-
profit organisation that provides services and aid for the vision
impaired.
The aim was to create an identity that makes Shared Vision seem
like a trustworthy clinic that helps people rather than just being a
business. The lens of the eye with the braille symbols for S and V
in the centre were used in the design of the logo to reflect what
the organisation is all about. The purpose of the stationery’s clean
design is to bring a sense of sterility and professionalism to it while
at the same time using the soft edges to give it a friendlier feel.
Shared Vision
Café Arrivo is a small café located in Stockholm, Sweden. It’s a
modern Italian coffee shop that serves real Italian coffee inspired
by the nature and culture of Italy.
The idea of the design was to portray coffee making as an
art. The type was created to make it look like a brush stroke, a
painting by an artist strengthening the “coffee as art” concept.
The type was used in such a way to make it look like it had been
placed on a saucer, with the C in café shaped like a coffee cup.
Café Arrivo
14. One of my main responsibilities at SweDeltaco was to
design product packages for several of our own brands.
This included everything from sketching up die cuts, helping out
with product photography, photo retouching, designing the
layout and finalising the package designs for mass production.
During the process of designing product packages, it was also
important to make sure that the packages maintained a brand
consistency across our vast range of product lines.
Packaging
16. Illustrations are thoughts creatively applied in graphic form.
I try to be great in illustrating by putting time and effort in
approving my skills through sketching and playing around with
vector shapes. Illustrations were included in most of my works.
Here are some illustrations I did for a project during my time
at SweDeltaco.
Illustration
Development process
