The document describes the global operations of Design Board, a creative agency. It details the locations of their offices in Brussels, Sofia, Istanbul, Cairo, Geneva, and their areas of expertise. Design Board has a long history working with prominent clients such as Procter & Gamble and Coca-Cola, and has won awards for projects like an Oriflame cosmetics identity. The agency aims to provide fully integrated brand solutions through a holistic approach informed by deep brand expertise.

4. ....is the foundation of the Design Board
community and is the seat of our group's
innovation driven team, headed by our
knowledge leaders and creative guru's.
Located in the capital of Europe, the
Brussels offices' historically strong
expertise in FMCG brands has carried it
from its daring 60's origins until today.
Inspired by the famous 'Atomium',the
Brussels team created the first Ariel
brand identity for Procter & Gamble
back in 1967.

6. ....Brand Lovers, naturally. The Sofia office is
where Western European expertise is enriched
with cultural proximity and an adequate cost
structure.
A new model of excellence in creative thinking,
design and implementation through an optimized
process, flexibility and customized approach.
Due to their optimal proximity,
Design Board has developed a
unique understanding of the
Turkish market, unlocking
doors to the Middle East.

8. Effectively, this is our window onto the Arabic world,
an immense palette of cultures and religions.
Design Board Cairo does not
only provide cultural insights
but also design expertise in
Arabic typography and
calligraphy.
Mani required a product visual based
in reality but inspired by cultural
symbolism and well being.

10. At the crossroads of four Swiss cultures,
our Geneva office was originally
implanted in order to 'lovingly' service
Procter & Gamble but now acts as a
lookout for FMCG and pharmaceutical
multinationals.
Perfectionist by nature, the Geneva
team provides design services of
uncompromising accuracy while
serving as an additional window into
the Western European market.
Winning a pitch challenge against other European
agencies for the Coca Cola Company isn't easy but
this plus other achievements has earned us the
right to develop a relationship with this global client.

12. A fully holistic brand treatment to be
specific.
Our tree of services is not a closed
systemic approach. It is built upon
brand expertise and everyday
experiences that naturally sustain
several design solutions and both
existing or new creative challenges,
where a deeper understanding of core
brand values are needed.

14. P&G and Ariel awarded Design Board with
the challenge of creating a refreshing
evolution of the identity with a converged
packaging system for this region.
We used this opportunity to reinforce and
strengthen Ariel's iconic branding status re-
acquainting consumers and the category
with what makes this brand unique.
Product benefit claims were replaced by consumer
intuitive icons in order to facilitate a language neutral
approach for a converged identity.

16. ....what we mean is, when we have something
to shout about we can't wait to share.
Our 'award winning' design for Oriflame was
inspired by a brief to create a new cosmetics
range infused with the essence of nature. This
new positioning was designed to represent a
'dream consumer' desires of self expression,
innovation and creativity.
Our design entered the 2013 edition of the
iF Design Awards against 3000 entries and
255 eventual finalists.

18. ....and quite literally so!
The client Veritas wanted to surprise the
generation XYZ with an accessible hosiery
brand and packaging identity for everyday
and every girl.
Additional to the naming and creation of
this new brand we created an understanding
of how this offer would fit within their overall
retail brand system.
We took this opportunity to challenge the client
by suggesting to reinvent the category visual
language in a fresh style that both engages and
attracts.

20. Patrick Marette
CEO
M: + 359 (0) 882 308 333
+32 (0) 486 59 89 59
E: patrick.marette@designboard.com
W: www.designboard.com
Contact me on
Raya Tsanova
business development director
T: + 359 (0) 2 42 111 25
M: + 359 (0) 885 153 883
E: raya.tsanova@designboard.com
W: www.designboard.com
Contact me on