Hp Design Keynote Presentation

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The keynote presentation delivered by Stacy Wolff, Director Notebook Design & Randall Martin, Director Desktop Design at the HP Future Of Touch, Now, Beijing China.

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Hp Design Keynote Presentation

  1. © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. MACRO TRENDS & DESIGN GOALS
  3. MACRO TRENDS ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES
  4. ECONOMIC TRANSFORMATION
  5. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Middle class Working class Upper class WEALTH Typical class distribution in a well-developed society
  6. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH
  7. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION New working class New upper class Middle class WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class
  8. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION Value market Luxury market Mainstream market WEALTH Consumer markets align accordingly to the modified class curve
  9. ECONOMIC TRANSFORMATION SHIFTING CURVES Value market Luxury market Mainstream market Retail channels also conform to modified curve
  10. ECO FRIENDLY
  11. ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity
  12. ECO FRIENDLY CONSERVATION HP Compaq dx2810 – an energy efficient PC for HP Thin Clients are designed with an energy SMBs efficient lifecycle • $10 US to World Wildlife Fund for each unit sold • BFR/PVC free chassis • 90% recyclable or recoverable materials • Reduced packaging materials and weight • EPEAT Gold PC, TCO, RoHS & Energy Star • 80% power savings over traditional PC’s • HP Power Management software • Recyclability and lease programs
  13. ECO FRIENDLY RECYCLABILITY HP packaging works towards increased curbside recyclability • 100% recycled content in outer box, corrugated inserts, and cushioning • Recycled content is a combination of post-consumer and post-industrial material
  14. NEUTRAL ON COLOR
  15. NEUTRAL ON COLOR CONSUMER REASONING PREFERRED COLOR (IN BUDGET) black silver % grey Reasons for choosing a specific color • Neutral is simple, not flashy • Professional and will stand the test of time • Sophisticated
  16. NEUTRAL ON COLOR COLOR WITH MEANING Addressing consumers’ needs with special editions • Consumers expect color options • Women interested in color are more likely to purchase matching accessories • Growing expectation among youth for more visually rich colors and patterns
  17. DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid
  18. DESIGN GOALS CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE
  19. DESIGN GOALS CLASSIC FORM
  20. DESIGN GOALS CLASSIC FORM Simple, iconic forms
  21. DESIGN GOALS CLASSIC FORM Simple, iconic forms
  22. DESIGN GOALS MATERIAL RICH
  23. DESIGN GOALS MATERIAL RICH Classic black and authentic metals
  24. DESIGN GOALS MATERIAL RICH Deep gloss finishes
  25. DESIGN GOALS MATERIAL RICH Rich surfaces and authentic metals
  26. DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level
  27. DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals
  28. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  29. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  30. DESIGN GOALS SMALL IS BIG More mobile, more efficient
  31. DESIGN GOALS SMALL IS BIG Small footprint and streamline design increases flexibility and efficiency in compact spaces
  32. DESIGN GOALS EXPERIENCE MADE SIMPLE
  33. DESIGN GOALS EXPERIENCE MADE SIMPLE Integration of Hardware and Software
  34. DESIGN GOALS EXPERIENCE MADE SIMPLE Mi
  35. RECAP MACRO TRENDS • Economic transformation • Eco friendly • Neutral on color • Going spaces DESIGN GOALS • Classic forms • Material rich • Small is big • Experience made simple
  36. Thank You.

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