I'm Graphic designer also experienced in branding with over 5 years of working in the industry. created different brands for taiwan and china . I specialize in restaurant brands design ,Corporate Identity System and Package , menu, magazine, professional photo retouching ,branding and illustration, I'm up for new challenges and create other type of work too. Check out my portfolio here: http://redjackart.com http://behance.net/redjackdesign I'm constantly looking for new opportunities and challenges - if you want to talk to me about work, send me a message: redjackart@gmail.com

1. JIE HUNG
P O R T F O L I O
redjackart@gmail.comwww.redjackart.com +886 915 583 883

2. JIE HUNG PORTFOLIO CV 01
JIE HUNG
Details
Mobile:
Email:
Portfolio:
+886 915 583 883
redjackart@gmail.com
www.redjackart.com
Skills
Education
2008 to 2012
2004 to 2007
Shih Hsin University Bachelor of Department Graphic
Communication and Digital Publishing
Fu-Hsin Trade & Arts School
Experience
2018 to Present
2015 to 2018
2014 to 2015
Red Jack Design
Creative Director / Freelance Designer
Rabbit Rabbit Food & Beverage Enterprise Group
Creative Director / Senior Graphic Designer
Pingoal Advertising Studio
Graphic Designer
Graphic Designer
Offers the most inclusive branding
strategy services, including brand po-
sitioning, identity, packagedesign and
Illustration.
English (Good Working Knowledge)
Chinese Mandarin (Native)
Languages
Print Design, Logo Design, Branding, Corporate Identity, Packaging,
Poster Design, Illustration, Editorial Layout, Catalogues, Business Card
& Stationery Design, Advertising, Web Design, Signage, Photo Retouch-
ing, Textile & Print Design, T-shirt Design, Calligraphy, Typography.
Graphic Design
Creative Campaign Development & Execution, Brand Strategy ,
Brand Personality Development, Quality Control Analysis, Staff Time
Management, Project Management, Communication & Leadership Skills.
Creative Direction & Management
Social Media Account Management & Content Creation ( Instagram,
Facebook ), Media Showings, Networking Events, Marketing Promotion
Development & Execution.
Social Media & Marketing
Platforms: Mac OS, Windows 7/8/10, Proficiency in Adobe Creative
Suite [Illustrator, Photoshop, InDesign, ], Microsoft Office [Microsoft
Excel, Microsoft PowerPoint]. iWork[Keynote, Numbers, Pages] Basic
knowledge of Dreamweaver, HTML, CSS, SLR and Studio Photography.
Software

3. JIE HUNG PORTFOLIO Power Beef 02
POWER BEEF
Type – Art Direction, Graphic Design
Designed at – Power Beef Japanese restaurant
Skills flexed – Illustration, Photo Retouching
Power beef required an updated menu design to
showcase their new food items. My role was to de-
velop the art direction and styling for the product
photoshoot. Post-production involved photo re-
touching, layout design, and print quality manage-
ment.

4. JIE HUNG PORTFOLIO Power Beef 03

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6. JIE HUNG PORTFOLIO Rabbit Rabbit Tea 05
RABBIT RABBIT TEA
Type – Brand Design, Brand Strategy
Designed at – Rabbit Rabbit Tea
Skills flexed – Illustration, Photo Retouching
Rabbit Rabbit Tea is an international bubble tea
shop based in Taiwan with locations in Taiwan,
Hong Kong, United States, and many other coun-
tries.
As brand design manager for Rabbit Rabbit Tea, I
was responsible for designing and overseeing the
corporate identity system, logo, package design,
and interior design for each location.
In addition to these responsibilities, I aided with
coordinating visual activities, Photography Plan-
ning, and quality control of the design process.

7. JIE HUNG PORTFOLIO Rabbit Rabbit Tea 06

8. JIE HUNG PORTFOLIO Rabbit Rabbit Tea 07

9. JIE HUNG PORTFOLIO Rabbit Rabbit Tea 08

10. JIE HUNG PORTFOLIO Fan Fan Tang 09
FAN FAN TANG
Type – Brand Design, Brand Strategy
Designed at – Fan Fan Tang
Skills flexed – Illustration, Photo Retouching
Fan Fan Tang mainly sells handmade rice balls in
Okinawa, Japan. I was charged with creating their
brand Visual Identity, coordinating with the pho-
tographer to provide the correct brand style during
the photo shoot and editing the photos in post
production.

11. JIE HUNG PORTFOLIO Fan Fan Tang 10

12. JIE HUNG PORTFOLIO Fan Fan Tang 11

13. JIE HUNG PORTFOLIO Foundi 12
FOUNDI
Type – Graphic Design
Designed at – Foundi
Skills flexed – Illustration
FOUNDI is a real estate information database
website for Taiwan that aids real estate busi-
nesses conduct data surveys to increase sales
margins. I aided with the design and layout of
the website’s instruction manual. Based on its
target audience, the design and layout required
a friendly style with larger fonts that would take
into consideration users of all ages.

14. JIE HUNG PORTFOLIO Foundi 13

15. JIE HUNG PORTFOLIO Fang’s Burger 14
FANG'S BURGER
Type – Brand Design, Brand Strategy
Designed at – Fang’s Burger
Skills flexed – Illustration, Photo Retouching
Fang's Burger, named after its founder, is a
restaurant located in downtown Taipei that spe-
cializes in hamburgers. Identifying their unique
values, I created a fusion of Western and East-
ern industrial styles, bringing to life their Visual
Identity design. This encompassed trademarks,
packaging, menus, photography, supervising
the print quality and decoration style. With this
Visual Identity, Fang’s Burger was properly pre-
pared for the design of future activities and
campaigns.

16. JIE HUNG PORTFOLIO Fang’s Burger 15

17. JIE HUNG PORTFOLIO Fang’s Burger 16

18. JIE HUNG PORTFOLIO Fang’s Burger 17

19. JIE HUNG PORTFOLIO Fang’s Burger 18

20. JIE HUNG PORTFOLIO Aburi 19
ABURI
Type – Brand Design, Brand Strategy
Designed at – 灸 Aburi Japanese Restaurant
Skills flexed – Illustration, Photo Retouching
Aburi is a Japanese-style izakaya that required a
new menu for their existing restaurant loca-
tions. Keeping in line with their design style, the
menu utilized illustrations in the place of photo-
graphs. I was aided in bringing the illustrations
to life as well as typography design.

21. JIE HUNG PORTFOLIO Aburi 20

22. JIE HUNG PORTFOLIO Aburi 21

23. JIE HUNG PORTFOLIO Vulgar Vultures 22
VULGAR VULTURES
Type – Brand Design, Brand Strategy
Designed at – Vulgar Vultures
Skills flexed – Illustration, Photo Retouching
Vulgar vulture is an independent underground
band of Taiwan. The inspiration behind the album’s
cover was to capture the essence of materials
being disassembled and re-synthesized again. To
achieve this, I utilized the lead singer’s photogra-
phy and extended it in different directions that rep-
resent Vulture, City, Loneliness and Dawn.

24. JIE HUNG PORTFOLIO Vulgar Vultures 23

25. JIE HUNG PORTFOLIO Vulgar Vultures 24

26. JIE HUNG PORTFOLIO Vulgar Vultures 25

27. JIE HUNG PORTFOLIO Beape 26
BEAPE
Type – Logo Design
Designed at – Beape
Skills flexed – Illustration
BeApe is a traditional French Bistro that re-
quired a trademark logo using inspiration from
monkeys. According to ancient Chinese stories,
monkeys were so obsessed with fine wine that
they would even make it by themselves.
With this in mind, the trademark logo features
stylized strokes with a delicate and simple touch

28. JIE HUNG PORTFOLIO Beape 27

29. JIE HUNG PORTFOLIO Rabbit Rabbit Premium 28
RABBIT RABBIT
PREMIUM
Type – Brand Design, Brand Strategy
Designed at – Rabbit Rabbit Premium
Skills flexed – Illustration, Photo Retouching
Rabbit Rabbit Premium is a brand extension
under the Rabbit Rabbit Catering Group. In
contrast to its parent group’s branding, Rabbit
Rabbit Premium caters to a more mature and
sophisticated audience. This is also reflected
with more mature and sophisticated designs in
their marketing strategies. My duties to Rabbit
Rabbit Premium included Design director of
brand extension, redefining Visual Identity
design, cooking presentation, decoration style,
and photography.

30. JIE HUNG PORTFOLIO Rabbit Rabbit Premium 29

31. JIE HUNG PORTFOLIO Rabbit Rabbit Premium 30

32. JIE HUNG PORTFOLIO Rabbit Rabbit Premium 31

33. JIE HUNG PORTFOLIO Foodology 32
FOODOLOGY
Type – Brand Design, Brand Strategy
Designed at – Foodology
Skills flexed – Illustration, Photo Retouching
Fooddology is a European-style restaurant lo-
cated in Taichung, Taiwan. In this case, the task
was to redefine the brand. The original brand
style was not prominent enough, and the use of
the trademark was not ideal. With basic market-
ing consultation, we were able to update the
brand style by adding personal characteristics,
adjustments and decorations that would refresh
the Visual Identity.

34. JIE HUNG PORTFOLIO Foodology 33

35. JIE HUNG PORTFOLIO Foodology 34

36. JIE HUNG PORTFOLIO Foodology 35

37. JIE HUNG PORTFOLIO Your Tea Concierge
Type – Logo Design
Designed at – Your Tea Concierge
Skills flexed – Illustration
YOUR TEA CONCIERGE is a brand of raw mate-
rials affiliated to Kainan Foods Co., Ltd., which
specializes in the sale of hand-crafted beverage
materials. A complete examination of enter-
prise identification system was required to
properly portray the company's positioning.
The logo design held close to that of an adven-
turous outdoor cycling with drinks and tea in
between.
YOUR TEA CONCIERGE
精選萬事達
YOUR TEA
CONCIERGE
37

38. JIE HUNG PORTFOLIO Your Tea Concierge 38

39. JIE HUNG PORTFOLIO Your Tea Concierge 39

40. JIE HUNG PORTFOLIO Joe’s Bistro 40
JOE’S BISTRO
Type – Menu Design
Designed at – Joe’s Bistro
Skills flexed – Illustration
Joe's Bistro is a traditional high-end west-
ern-style restaurant. The ingredients and sauces
they employ are all handmade, paired with a
wide selection of wines. We were commissioned
to design their latest menus. The dominant
colors used were those in classic red wine.
These colors were then complemented by
blue-green with a trace of gold to emphasize a
feeling of embellishment.

41. JIE HUNG PORTFOLIO Joe’s Bistro 41

42. JIE HUNG PORTFOLIO Little Boy Demplungs 42
LITTLE BOY
DEMPLUNGS
Type – Design Strategy, VI Design
Designed at – Little Boy Demplungs
Skills flexed – Illustration, Photo Retouching
Little Boy Dumpling is a chain dumpling shop in
Beijing, China. Due to its large scope in nature,
the division of labor was divided into two major
projects: market strategy and design strategy.
Participating in the design strategy, we were re-
sponsible for planning the style trend, and im-
plementing the complete system with a co-de-
signer. This included application pattern, color
planning, store image planning, and packaging
planning.

43. JIE HUNG PORTFOLIO Joe’s Bistro 43

44. JIE HUNG PORTFOLIO Joe’s Bistro 44

45. JIE HUNG PORTFOLIO Little Boy Demplungs 45

46. JIE HUNG PORTFOLIO Joe’s Bistro 46

47. JIE HUNG PORTFOLIO Joe’s Bistro 47

48. JIE HUNG PORTFOLIO Joe’s Bistro 48

49. JIE HUNG PORTFOLIO Little Boy Demplungs 49