TD2 is a branding and strategic design consultancy founded in 1986 that provides services such as brand communication strategies, branding, packaging design, publications design, and online/visual identity design. They have a team of 10 specialists with experience since 1986 and expertise in strategy, creativity, and production. Their work is focused on analyzing brands and consumers to build brand differentiation and identity. They have experience working with various industries and have won international awards for their work.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
This presentation is for Marketing management BBA. Based on Branding Decision, Packaging and labelling, I hope it'll be helpful for management students.
In this session, students will see how branding influences advertising as a brand act as an identity for the product in the market. A marketer should take into consider all the good and negative points before naming a product.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
This is an introduction to branding for people that have had little exposure before.It looks at branding basics, compares marketing to branding, and briefly looks at successful marketing tactics. It also covers the elements of a marketing plan.
In this session, students will see how branding influences advertising as a brand act as an identity for the product in the market. A marketer should take into consider all the good and negative points before naming a product.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
This is an introduction to branding for people that have had little exposure before.It looks at branding basics, compares marketing to branding, and briefly looks at successful marketing tactics. It also covers the elements of a marketing plan.
People won't quit staring at your hair once you discover what the best hair care products available on the market are. Take it seriously for the changing.
• Plan a sales promotion strategy for a line of professional hair-care products at Boots.
• primary objective was to drive sales volumes and trade-up consumers from lower-value brands, while retaining or building brand equity.
• collaboration with UK’s top celebrity hairdressers → an important component of their strategy
Creating stories: A comparative analysis of the creative process of fiction w...Janet Fulton
Creativity is a term that has different implications in different realms of production. In fiction writing, for example, creativity is celebrated whereas creativity in writing such as journalism conjures up images of ‘making things up’, which contradicts one of the fundamental tenets of journalism.
Journalism is seen as a highly interactive practice and a form of writing with strict rules that govern how a journalist writes; fiction writing is seemingly a solitary activity that is free from boundaries. Journalism is reporting on factual events; fiction writing comes from the imagination of the writer.
This presentation is reporting on two research projects that examined the creative process of fiction writers and print journalists. Elizabeth Paton examined fiction writers and Janet Fulton examined journalists and a comparison of results from research projects showed that while there are differences there are many similarities in these two different forms of writing.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
10. Product Branding:- Brand logo- Packaging and labeling- Container and structural design- Product concepts- In and out concepts.
11. Point of Purchase Branding- Display stands- Printing and point-of-purchase concepts- Complete environmental branding- Structural design1 2 3 4
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13. Publications and Print Media- Comprehensive print campaigns- Corporate or institutional brochures- Book publishing and production- Annual reports- Commercial brochures
16. What is Identity? Identity is a set of features unique to an individual or a group, that make them recognizable to others.
17. similar similar similar similar similar similar similar similar How similar or different can two members of the same category be?
18. It Depends on their Identity. The dimensions, depth and significance of the differentiation are what make up identity. And you have the power to control it. Differentiation is the heart of Branding.
19. At TD2, we are specialists in building this brand differentiation, through all forms of communication.
20. R What is a Brand? A brand is the mental and emotional impression people get from interacting with a product or service, bindingthem to it in a unique way.
21. A brand has an infinite number of contact points, and every one of them provides an opportunity to generate positive experiences that strengthen the ties between the brand and its market. Packaging Social Media Uniforms Advertising Architecture E mail Service Fairs Voice Mail Word of Mouth Brand Radio Publications Availability Internet ConstantQuality Ven dors Print PublicRelations Television Products Point of Purchase Signage Stationery Social Responsability Sales Personnel
22. At the same time, a point of contact that is neglected exposes a brand to negative associations or attack by competitors. Packaging Social Media Uniforms Advertising Architecture E mail Service Fairs Voice Mail Word of Mouth Brand Radio Publications Availability Internet ConstantQuality Ven dors Print PublicRelations Television Products Point of Purchase Signage Stationery Social Responsability Sales Personnel
23. DNA de la marca Quality Consistency Innovation capacity Reliability Values Commitment Credibility Sustainability Ability to adapt to change
24. We understand consumers, and we speak the visual language needed to conquer them.. Working on Branding projects means being an expert in managing visual language, to establish a clear difference in a highly competitive climate.
25. Revamping of the Palmolive Caprice line We turned the slightly awkward form of the label into an advantage, by using photos in which the model's hair flowed in all its splendor across the area, with pretty faces and smiling, friendly expressions, accompanied by ingredients depicted for taste appeal. From the selection of the models to the final product, we closely controlled all the details of the visual communication to create a design that drew an enthusiastic response in qualitative testing.
26. Before and after The variant's primary benefit for the hair is featured as a demo, with high shelf visibility. Models chosen for their friendly, fresh and modern look. Hair flows across the label. A triple-wave pattern gives the line its identity. Optimization and simplification of the typography Photo illustration in extreme close-up to emphasize fresh, natural qualities.
29. POP and Print We created specific pieces for different chains of supermarkets.The key visual poster concept is focused on the model’s hair, to achieve high impact from far distance.
32. We've created successful brands from scratch Unamarcadebeexpresar de manerainequivoca los valoresqueresuenan en la mente del públicoobjetivo, paralograr un vínculosólidoypositivo
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35. +KOTA is a highly recognized brand in Mexico, with no advertising support
36. We give little fish teeth to eat the big ones. Understanding the dynamics of the category and the motivating factors behind a product purchase help us generate a focused, significant differentiation.
43. • Well identified and aligned purchase drivers • Premium, international image • Re-focused values of tradition and culture • Optimization of available resources. • Same product, now sells for between $38 and $42 dollars • Production now tops 140,000 liters a year
44. • We developed a new name to secure brand registration in Mexico, Europe and United States Direct distribution in Miami, Texas and California
45. We keep working to build a premium identity Tequila Brand capable of conquer international markets.
46. We reinvent products with well-known brand names in order to keep them current. Consumers change, evolve, are in constant motion. For a brand to remain emotionally and rationally attractive, it has to evolve with its public, without losing its values.
55. This is the approved identity already in the marketplace
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57. We exceed expectations by finding new opportunities. Many times, marketing areas known when it is time to evolve, but they're afraid the change will be too abrupt, and the result counterproductive. We have learned that we shouldn't underestimate the capacity to appreciate evolution and change, because we live in an era in which change is constant.
58. Alpura asked us to "refresh" the product, without touching their cartoon mascot but giving the brand more visibility. Before
59. • We ran an analysis of the brand's objectives and concluded that their mascot was out of line with the positioning they were looking for, and that there was a lot of opportunity to project taste appeal, natural goodness and healthy, family fun.
61. We created de Identity for a new line of powdered Teas with the brand Zuko.
62. Sometimes an advantage must be gained through strategic creativity A brand should address all points of contact and take advantage of the opportunities that arise in various situations and times. Every detail counts. Failing to seize an opportunity also creates a negative impression in the mind of the target audience. .
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64. We know how to redirect a brand's assets to renew it, focusing on its real target. For Casa San Matías, we revamped several brands. We identified the strongest assets and updated them, to remain with the current market while expanding to bring in a younger client base.
65. They did not have a standardized use of their Corporate Brand Identity across portfolio of products. These are some examples of how they identified the company in product labels.
75. We create identities through consistent concepts at all points of contact. Brand values are communicated at every opportunity, at every point of contact, in way that makes them attractive, relevant, memorable, and above all, that adds value to the experience of use.
76. Nestlé Nutrition NN is the Nestlé business unit that sells products scientifically designed to nourish babies from birth to 3 years old. Its communications are targeted at doctors, who recommend how a baby should be fed during the nursing period. The identity of this unit had to be totally different from Nestlé consumer products: reliable and credible in the medical community.
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84. We treat local brands with the same enthusiasm as global brands Local brands have historically proven their ability to grow and position themselves as leaders, when managed strategically and creatively. Corona, Caprice, Gamesa and Cemex are just a few examples of local brands that have grown to become global giants.
85. Before Freska-ra is a Colgate local brand that had not changed its product identity in more than 10 years.We were asked to revitalize its packaging, keeping the its freshness and closeness as main values, and also keeping its price impression.
89. Nestlé Food Services NFS is the Nestlé business unit that sells its brands to the food preparation industry as part of its business model, from corner restaurants to corporate food chains. Its identity must be totally different and focused.
90. We started by using the existent brand logo visual assets to generate a fresh and clean visual look for all communications
91. All recipe books were designed with nutritional information “inside” the photo of the final dish.
92. The constant use of curves and generous white spaces was the signature style for all print and media communications
93. We focused the brand positioning by creating the new tagline. “Best brands working for you”
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95. Designing high-level publications is one of our specialties. An annual report, an institutional brochure, or an art book--all are Identity tools that linger in the memory and among personal belongings.
106. It would take forever to show you the full range of projects that we have successfully undertaken … Instead, let us hear about your needs, and share our ideas. AlcoholicBeverages Pharma Finnancial Foods Industrial Services B2B Education Entertaninment
107. Directors Rafael Treviño Rafael founded TD2 in 1986, and his earliest clients were Sabritas, Nielsen and Procter & Gamble. Since then, TD2 has built up an excellent reputation, managing band identity projects for companies like Alpura, Bimbo, Banamex, Citibank, Colgate, ConAgra Foods, LG Electronics and Nestlé, among many others. • Graphic design degree from UAM. • Marketing diploma from ITESM • Multimedia diploma from Gentec • Kellogg Executive Program on Branding, Northwestern University • Winner of Quorum prizes for packaging and annual report design. • Finalist in alcoholic beverage packaging in the London Festival Awards • Winner of various a! design awards, including a Platinum prize (Best of Show). • His work has been featured in the United States in specialized publications like Creativity and design books by Rockport Publishing. • He has given conferences on The Branding Show and Kids Marketing for the magazine Merca 2.0, and has written articles about branding for Expansión magazine. Ha publicado artículos sobre marcas en Expansión.
108. Directors Diana Mariño Diana joined TD2 in 2008 as Creative Director. She has a degree in advertising from the Universidad Jorge Tadeo Lozano in Bogotá, Colombia, with a major in Visual Communications. During her studies she has taken numerous workshops and seminars in the areas of creativity, alternative media advertising, and screenwriting for television and film. • Formerly art director at various agencies in Colombia, like Sabogal & Cía., MPC Inventaand Leo Burnett, until 2000; than at Creativa Integral (design and copywritig) and Leo Burnett and Lowe SSP3 until 2003. • In mid-2003 she was hired as Creative Director at Treetop-Rocket, the BTL division of SSP3. • In 2004 she joined Young & Rubicam Colombia as Creative Director. • In Mexico, she has worked as Creative Director at Studio 021 and is currently Creative Director of TD2, working with clients like Colgate-Palmolive, Unilever, Bayer and Conagra Foods, among others. • She has garnered awards and recognitions at festivals like Nova, Clio, FIAP, Festival del Caribe and was on the shortlist for Cannes and London Festival Awards. Has handled clients like American Express, Bimbo, Philip Morris, HaägenDasz, Renault, and Johnson & Johnson.
109. We can be the partner you need in creativity and innovation. TD2 is a company that delivers effective creativity, service, speed of response, technical capacity, and above all, a pro-active attitude.