This document provides descriptions of various branding and design projects. It outlines the goals, approaches, and key visual elements used for each project, including logos, apparel, signage, websites, and other collateral. Projects covered branding for coffee, music, fitness, prosthetics, and other companies across different industries. Common elements incorporated nature/sun inspired designs, movement, minimalism, and colors correlated to the brand's message or industry.

2. Coffee Cadets Coffee Co.
Coffee Cadets is a coffee company that
delivers coffee creatively with coffee jetpacks.
We created an identity that would be able to adapt to different
mediums on many platforms. This ensures versatility when used for
apparel, collaborations, and various kinds of products.

3. Compose
Compose is a workstation for creatives that
provides privacy, ambiance, and comfort.
This is a new approach towards design because of the various
elements of the brand. Colors, shapes, and user experience are
factors we chose to represent the forward thinking attitude of the
market we are appealing to.

4. Fidelity
Fidelity is Hifi music app that exploits, UI/UX
design, merchandise, and gift cards.
Gold is commonly used in the music industry, which inspired our
color pallete. Music is also based on waves and movement which
led the overall concept of the logo.

5. iPaddleMiami
iPaddleMiami is SUP/Kayak rental company
that employs shirt designs, ads, and collateral.
We reinvented a memorable and flexible identity that’s able to adapt
to various forms of media.

6. Nomo Gmo Sensor
This app detects GMO’s. To grow successfully,
we created ads, signage, and a UI/UX.
We integrated basic shapes like circles, and rectangles, and a color
swatch that correlates with nature for added brand transparency.

7. Park Social Fitness
This is a fitness company that uses flyers,
signage, and membership cards.
The art direction was based on creating instantaneous rapport,
and a friendly aura. This direction segwayed into the use of vibrant
colors, vegetation, and fitness photography.

8. Philo
Our client hired us to develop a lookbook,
design clothing, and a website.
A new fashion line modeled towards the millenial generations. This
was achieved by using feathers, minimalistic graphics, conveying
movement with humans, and a monochromatic pallete.

9. Synergy
This is a solar energy company that utilizes
brochures, booklets, and business cards.
This brand was infused with traditional design elements to ensure
that its visual communication would be timeless. We used elements
representative of the sun, homes, nature, and energy.

10. Skn.Condition
Our client asked us to take a novel approach
by design extraordinary collateral as such as
graphic tees, ads, store look, and lookbook.
Our client has a dream of changing the worlds socioeconomic
condition. So we decided to integrate elements and photography
the portrayed these concepts being challenged. First, we used a
monochromatic color palette. We then used relative imagery that
reflects human aesthetics and features.

11. Thesis
Thesis a prosthetics brand that utilizes
magazines, advertisements, brochures,
and a website.
Our main focus was to create an credible, inviting, and friendly
concept, which was achieved by using muted pastel tones,
gradients of blue, and human-like design elements.

12. Commisioned Logos
This a collection of logos i’ve developed
for clients, and for school projects.
The idea behind these creations was to invent something
tangible, versatile, and unique. These creations are supported
by research relating to the psychology of their target markets.
wonderzoo
media
Alterego