Mugsy PR talks talks about how to utilize social media to optimally brand and promote an event - before, during and after the event takes place.

1. Promoting Your Event via Social Media
BYOB Bring Your
Own Branding.
Join the Party! #MugsyParty
@MugsyPR @EmilyOnTheAve @SCaroPR

2. Using Social Media to Make an Impact:
• Before the Event
• During the Event
• After the Event
Breaking it Down!Your event, that is.

3. Totally Awesome
Amazing Event!
#totesmagotes
Just as important as naming anything…
Name the event!
FirstTHINGSFirst
• Research keywords and hashtags
• SEO Value

4. Set Your Social Media Goals
• Event awareness
• Ticket sales
• Community involvement
Create Timeline for
• Social Media Campaign
• Get Visuals
• Get Visible
Starting the PRE-PARTY

5. (A) x 3 (Frequency)
(Impressions) 1,000√(B)
(C) X $5.25
AlgorithmFACEBOOK
Audience
Frequency
Benchmark
Budget
(A) x 3 (Frequency)
(Impressions) 1,000√(B)
(C) X $5.25
=
=
=

6. • Create value to accompany the event on the website and
social networks
• Ticket giveaways/contests
• Behind the scenes access / insider secrets
BarOPEN

7. Hey buddy! See you at the
party!
• Linking to others
The Social Media Pinky
Swear
• Include SM in your
contracts
I’ll only go if you go….
• Make it easy to share
Invite theCool kids

8. South by Southwest (SXSW)
goes one step further with
SXSocial, their own registrant tool
that allows attendees to get to
know similar users and exchange
messages before the event.
Topanga Days is an annual music
festival in Topanga, California.
The use of more engaging
questions and posts (like hippie-
themed memes) instead of posts
specifically about the event,
created the conversation of the
event before it actually occurred.
Pre-EventSUCCESS

9. Chaperone your Channels
Create Your Conversation
• Have posts planned
• Suggest posts
• Live blogging
Encourage Shenanigans
• Photo stations
• Tweet contests
• Google+ Hangout
Time toPartaaay!

10. If you see this at your event, you’re doing a good job!
How To Be A Perfect Party Host
• Chat
with
Everyone
(RT/Reply)
• Stroke
the
ego
(and
the
id)
• Introduce
guests
to
one
another
• Offer
refreshments
(otherwise
known
as
tag
and
hashtag
reminders)
Social MediaEntertaining

11. The 12th Annual Boca Bacchanal heavily incorporated social media
at their event for the first time. Giving social media its own stage
made attendees excited to be a part of the online activities.
Making SenseSocial media

12. It Ain’t Over ‘Til It’s Over
• What did I do last night?...Video and photos
• Get their number…SEO Value
• Don’t forget to hook-up (your social networks!)
See You Next Time
• Offer incentives
§ Decks from speakers
§ Pre-registration incentives for next year
§ Promo code for next event
After the Party After-party

13. Measure Now
• Hashtracking,
Twitonomy, etc.
Give Thanks
• Social media thanks
• Even better than
social media thanks…
The Cleanup

14. Gigi’s Music Café opened just two
years ago and uses social media to
stay in touch with customers.
Because of social outreach, the café
is now expanding and has regularly
scheduled events that are always
packed and talked about afterwards
on social media!
Cupcake Burlesque regularly
performs shows throughout South
Florida. Guests at the shows take
advantage of the show hashtags –
posting pictures and videos even
close to a month later and keeping
the conversation going!
Post-Event Success

15. /MugsyPR
@MugsyPR
MugsyPR.com
info@mugsypr.com
@SCaroPR
thankYou
@EmilyOnTheAve