Monetizing Facebook

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  • Save a Child’s Heart (SACH) provides pediatric cardiac care for children worldwide from developing countries who suffer from heart disease.
  • Talk about the Climb Your Heart Out. The goal and the target.
  • Talk about the Climb Your Heart Out. The goal and the target.
  • I signed on. What my tactic was for accomplishing the challenge.
  • My plan was good but things turned out differently. Spreading awareness and campaigning for Climb Your Heart Out online was the most effect way. Facebook was the biggest help for raising the money.
  • Share my personal information on my Facebook page. Not so many friends. Each time someone donated I updated my status thanking them and linking my personal g2g fund raising page.
  • First challenge completed. Raised the $10,000.
  • Climb Your Heart Out was able to get 13 people to take the challenge of fundraising the $10,000 and climbing the mountain. More than $700,000 was raised in total.
  • ShowShow Lauren’s FR PageAll your donorsDiscuss conversion RatesShow reportshttp://www.give2gether.com/npo/report/pages/save-a-childs-heart/?date=2011-04-01+-+2011-06-11&generate=Generate+Report
  • Monetizing Facebook

    1. 1. MONETIZING FACEBOOK PRESENTED BY Rich Levy Lauren Winkler
    2. 2. SAVE A CHILD’S HEART
    3. 3. SAVE A CHILD’S HEART CHALLENGE
    4. 4. MY CHALLENGE
    5. 5. MY ORIGINAL PLAN
    6. 6. HOW IT REALLY HAPPENED…
    7. 7. MY FACEBOOK
    8. 8. THE FACEBOOK APP
    9. 9. MY PERSONALIZED PAGE
    10. 10. CAMPAIGN COMPLETED
    11. 11. RESULTS• $719,018 raised• $15,000 average/champion• 12,993 visitors• 80% of social donors new• >8% facebook visitors became donors
    12. 12. TURN DONORS TO FUNDRAISERS
    13. 13. 5 LESSONS LEARNED1. Inspire your champions2. Give them real tools3. Premade templates & posts4. Let champions compete5. Make them proud of their social impact
    14. 14. KEY SUCCESS FACTORS1. Do something bold every now and then2. Rally your troops around a unique date3. Set specific personal goals ($10K) and let your fundraisers surpass it4. Encourage visibility and hall of fame for top fundraisers5. Measure social impact, not only $$ raised
    15. 15. Q&A
    16. 16. THANK YOUrich@give2gether.comsupport@give2gether.com

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