Advertising Project for Cincinnati State, "Sundae Service" was the name and the objective was to generate advertising using a budget to promote Graeter's Ice Cream.

1. Interactive/Digital Media
• Budget of $20,000 to spend on Social Media
Advertising
• Spread out over 9 different Networks and
Outlets
• Plus Designers, Developers, and Media
Managers

2. Interactive/Digital Media
• Will have engagement with our
fans, contests, trivia, surveys, and polls. $450 for
design and development
• engage with their customers by reaching
out, enables users to read the posts/tweets
without being a “friend” or a “fan” -$300 for design
and development
• create videos of customer
testimonials, and even our latest commercials
-$300 for design and development

3. Interactive/Digital Media
• Whenever a user checks-in to Graeter’s
they will see Special Offers that are available
• Will help The Sundae Service to reach out
to more than just those on Facebook, Twitter,
etc.
• Include updates on flavors, past party
reviews, deals for future parties, etc.

4. Interactive/Digital Media
• Our blog will be able to updated weekly
when the new blog is posted $900 for website
• Google for ice cream and have a very
phone friendly site to navigate through $100/mo
• When a viewer clicks on the banner ad
they are directed to the Graeter’s Website $200
(static) $500 (flash)
• Social Media Managers to watch over and
manage the social networks $10-15/hr