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AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town

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2010-10-27 presentation to AFP Midland Tx

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AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town

  1. 1. 1 Parties with a Purpose You can turn your next fundraiser into…
  2. 2. 2 The Best Party in Town ! Champagne Dreams or… …Beer Budget.
  3. 3. 3 And at the end of this party... Your party favor... Five Tips to Make Extra Money Five Tips to Save Extra Money
  4. 4. 4 What’s the difference between an event and a party? “Are we having fun yet?”
  5. 5. 5 Parties are about Love AND $ “But Fundraisers are such a headache. ”
  6. 6. 6 Gail’s Ten Pointers for Securing Sponsors for your Event 6 Start Early - at least 9 Months ahead. Set a goal. Deploy a committee and a chair. Create a SHORT prospect list. Go to last year’s sponsors first.
  7. 7. 7 Target top prospects FIRST. Use personal connections. Sponsorships = Marketing. What sort of visibility do they need? Identify unique sponsorship opportunities within your event. Make each sponsorship level special; create individualized fact sheets.
  8. 8. 8 It’s not about the canapés… It’s about your strategy. Here are your 10 steps:
  9. 9. 9 Step #1 is Set your Attitude. “We are going to throw the party of the decade in our town!” How? by saying...
  10. 10. 10 Step #2 is Branding Name it & Claim it…
  11. 11. 11 Married to your Brand? Maybe it’s time for something new? “I promise to cherish “Winterfest” in sickness and in health.”
  12. 12. 1212 Is Your Brand Fresh and Local?
  13. 13. 13 Picture This Reading, Writing and Rhythm Memphis Literacy Council (Anti) Wrecking Ball Preservation Alliance of Minnesota Bourbon and BurlesqueNew Orleans Contemporary Arts Center
  14. 14. 14 What’s in a Name? Masquerade Ball Design for a Cure Gala in the Garden Evening Under the Stars Light the Night Gala for Hope Annual Gala Rainforest Foundation Almay Concert to Celebrate the Rainforest Fund’s 21st Birthday 25th Anniversary Gala Spring for a Cure Evening of Hope
  15. 15. 15 Step # 3 is Fill the Bus… …with the best committee.
  16. 16. 16 Step #4 is in the Planning Timeline $$$$$$$
  17. 17. 17 $ Lay down the law (for your committee!!!) $ EVERYTHING Donated $ Fancy doesn’t equal Good (Find a Bad Cop to Enforce your Goals) Tough Love Tips
  18. 18. 18 Step #5 is Building the Buzzzzz Facebook, Facebook, Facebook
  19. 19. 19 The 3B’s for FB Birth Decide who/how many people will post. Figure your Frequency. Determine your “voice.” Have content on your page before inviting fans. BuildBirth Boost
  20. 20. 20 3 B’s for FB Build Up Photos of People getting ready, the venue, anything cool. Talk about Auction items. Real News, not fake news. Once a week -- then once a day.
  21. 21. 21 The Three B’s of FB Boost Boost your Sponsors Boost your Friends Boost your Celebs Boost your Venue Boost your Band Link, Link, Link
  22. 22. 22 Media Coverage? He might enjoy a fun event. Invite that friendly reporter or the girl you spoke to on the assignment desk. But no strings attached…AND it’s comp.
  23. 23. 23 Step #6 Board Members have a job! Hosts and hostesses...roll out the red carpet for key guests.
  24. 24. 24 How to get the “right people” to attend. VIP’s on committee Honor a VIP, but it make it genuine On the Invitation; Honorary Hosts Private reception, pre-event Call them...get them!
  25. 25. 25 Step #7 is Atmosphere
  26. 26. 26 Step #8 is the Program Think like a Producer Keep it short Use an emcee Call To Action!
  27. 27. 27 Step #9 is Enlist for Next Time Before you go home…
  28. 28. 28 #10 The Party is Over… The Day After “to do” List • Call key guests for feedback. • Post photos on your web site. • Call sponsors to say “thank you.” • Have Board Members call guests who spent $$$ at the auction
  29. 29. 29 Five Ways to SAVE extra $$$ • Décor. Balloons, Crepe Paper, Candles • Nix the Expensive Hotel • There IS such a thing as a “free band.” • Budding Photographer (build their portfolio) • Do you really need the AV package? Bonus Idea: • Rethink your time of day. “I sure do love a bargain.”
  30. 30. 30 Five Ways to MAKE extra $$$ • Sell the centerpieces • A raffle • Have a booth and sell something • Sell Polaroid photos • A contest “I know there’s more money out there somewhere...”
  31. 31. 31 The Auction... DO keep MEN in mind. (but what about this car?
  32. 32. 32 The Auction... #1 Rule: Get Deep Pockets in the door!
  33. 33. www.gailperry.com Join Gail’s Newsletter list FREE audio download Asking for Gifts, How to Never, Ever Get Turned Down 33

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