Buzz marketing aims to generate publicity and excitement through surprising events rather than traditional advertising. It uses unconventional activities to engage customers and create buzz and discussions about a product. Key aspects are identifying the target customer, having a unique product quality, building reputation, and creating buzz through multi-channel communications integrating mail, SMS, and web to reach audiences. The goal is for customers to talk about the product and experience.

1. Buzz Marketing
Shot of adrenaline and
a chaser of product
information
A great PR vehicle
Principle: not to use a
specific media
Combines a wacky,
jaw-dropping event
or experience
Event or
activity that
generates
publicity,
excitement,
and
information to
the consumer

2. Moreover…
 Buzz marketing is always about surprising and delighting the
customers
 It aims at targeting and occupying all channels of communications in order
to create a significant “noise” and therefore interest in the market place for
consumers to talk about the product and try it.
 You have to clearly Identify Your Target Customer
 Make sure that your product has a unique, stand out quality that your
competitor does not provide
 Build Your Reputation
 Create the "Buzz”

3. - +

4. Buzz Marketing and story telling
Communicating by telling a story
instead of telling the advantages
of the product or the service
Myths, Stereotypes etc…

5. xamples

6. 2 billboards, one on top of the other, are bound to make
people talk

7. "Get a Mac" campaign

8. The best job of the world on Hamilton Island
• Queensland tourism agency
• 75 000 €
• Hired by the Australien governement to stay 6 month on the island and maintain a
blog in order to show vidoes and pictures
• 350 applications 1 hour after the ad
 A very successful Buzz!

9. Buzz marketing Viral marketing
• Creating excitement build • Get your audience to do
up leading to talk in the marketing for you
street • Focus: The spreading of
• Focus: the talking about your message
your promotion • Web is a key element
• Mail, SMS and web are
integrated in a multi channel
campaign

10. THANK YOU
Sehit Muhtar Bey Cad. No 9 4th Floor
 0212 256 45 80
 info@enkiadv.com
Filiz ÖZDEMIR
filiz_ozdemir@ymail.com