SlideShare a Scribd company logo
Buzz Marketing
   Shot of adrenaline and
    a chaser of product
        information


     A great PR vehicle


   Principle: not to use a
       specific media

    Combines a wacky,
    jaw-dropping event
       or experience

           Event or
        activity that
          generates
          publicity,
         excitement,
             and
       information to
       the consumer
Moreover…
    Buzz marketing is always about surprising and delighting the
     customers

   It aims at targeting and occupying all channels of communications in order
      to create a significant “noise” and therefore interest in the market place for
      consumers to talk about the product and try it.

    You have to clearly Identify Your Target Customer

    Make sure that your product has a unique, stand out quality that your
     competitor does not provide

    Build Your Reputation

    Create the "Buzz”
-   +
Buzz Marketing and story telling

    Communicating by telling a story
    instead of telling the advantages
    of the product or the service


    Myths, Stereotypes etc…
xamples
2 billboards, one on top of the other, are bound to make
people talk
"Get a Mac" campaign
The best job of the world on Hamilton Island




 • Queensland tourism agency
 • 75 000 €
 • Hired by the Australien governement to stay 6 month on the island and maintain a
 blog in order to show vidoes and pictures
 • 350 applications 1 hour after the ad

                              A very successful Buzz!
Buzz marketing                    Viral marketing
• Creating excitement build       • Get your audience to do
  up leading to talk in the         marketing for you
  street                          • Focus: The spreading of
• Focus: the talking about          your message
  your promotion                  • Web is a key element
• Mail, SMS and web are
  integrated in a multi channel
  campaign
THANK YOU



Sehit Muhtar Bey Cad. No 9 4th Floor
         0212 256 45 80
        info@enkiadv.com




Filiz ÖZDEMIR
     filiz_ozdemir@ymail.com

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Buzz marketing

  • 1. Buzz Marketing Shot of adrenaline and a chaser of product information A great PR vehicle Principle: not to use a specific media Combines a wacky, jaw-dropping event or experience Event or activity that generates publicity, excitement, and information to the consumer
  • 2. Moreover…  Buzz marketing is always about surprising and delighting the customers  It aims at targeting and occupying all channels of communications in order to create a significant “noise” and therefore interest in the market place for consumers to talk about the product and try it.  You have to clearly Identify Your Target Customer  Make sure that your product has a unique, stand out quality that your competitor does not provide  Build Your Reputation  Create the "Buzz”
  • 3. - +
  • 4. Buzz Marketing and story telling Communicating by telling a story instead of telling the advantages of the product or the service Myths, Stereotypes etc…
  • 6. 2 billboards, one on top of the other, are bound to make people talk
  • 7. "Get a Mac" campaign
  • 8. The best job of the world on Hamilton Island • Queensland tourism agency • 75 000 € • Hired by the Australien governement to stay 6 month on the island and maintain a blog in order to show vidoes and pictures • 350 applications 1 hour after the ad  A very successful Buzz!
  • 9. Buzz marketing Viral marketing • Creating excitement build • Get your audience to do up leading to talk in the marketing for you street • Focus: The spreading of • Focus: the talking about your message your promotion • Web is a key element • Mail, SMS and web are integrated in a multi channel campaign
  • 10. THANK YOU Sehit Muhtar Bey Cad. No 9 4th Floor  0212 256 45 80  info@enkiadv.com Filiz ÖZDEMIR filiz_ozdemir@ymail.com