The document discusses effective marketing strategies for small companies to stand out from larger competitors. It emphasizes using authenticity, storytelling and passion to connect with customers on a personal level. Social media allows companies to share their authentic story in a way that large brands cannot. The document also discusses using videos, mobile optimization, visual content, contests and ads on Facebook to creatively promote companies and engage customers.

1. What is creative and
effectful marketing?
GROUP 12

2. Authenticity, story telling > Brands
It‘s a priority to have stand out out from other companies. How can we do that?
Of course, we must have quality in our services, but if we are missing authenticity
and storytelling it will be harsh. If our site, for example, looks cooperative and
boring because we are trying to compete with the big guys we always going to
lose only reason people comes to us it‘s a price and that's not the game we want
to be in, we should be able to charge premium for what we can do the customer
can connect with us on a personal level if costumers love our story and love our
passion, and commitment, they will feel like they are going to get a better service
with somebody who actually cares, they will come to us instead of a big company.
Authenticity and storytelling are how small agencies/companies win. Social media
gives us possibility to do it through content ( Instagram, Facebook page,
snapchat, etc.) It‘s an ability to reach an audience with our authentic story and
passion. In a way that brands can‘t.

3. Passion
 There is none of successful Agencies/Companies,
who didn't have passion in what they are doing. The
question is, how to be different from others? Videos
it‘s a great choice, by a simple well-structured video
we can have an effect people, their decisions.
Everyone likes the good atmosphere and be treated
in the right way. If we would show how we treat our
customers we can show our passion throw the
camera how we are concerned about every client
then they will be more likely to choose us, rather big
agencies which just want to get the job done.

4. Content is an open door
 Don’t just create awesome
content and abandon it –
feature your best stuff in
other related blog posts as
well. You can link to or call
out other pieces of content
mid-post, or list some related
articles at the end of your
post, but don‘t forget even
great content needs
promotion Don’t just publish
your content and expect it to
promote itself; share it with
your email subscribers and
social media followers.

5. Optimization
 The more and more people are
using mobile as a priority
device, and if the website, for
example, is not adjusted for
mobile phones, if every time
someone logs in and it looks
like crap and they can‘t find our
information people will just
search for more convenient
where everything it‘s crystal
clear. We need to plan for
mobile first.

6. Services comparison guide
 Decisions, decisions – oh, the
pitfalls of capitalism. It’s tough
being a consumer with so many
services to choose from. Help out
customers with a marketing
comparison guide, especially if you
have a variety of services offerings
for different needs. If you’re
comparing your services with
competitors, be objective and fair;
maybe you’re a better fit for small
businesses, while a competitor is
better for larger corporations.

7. Add a visual element to ALL your
content pieces
 People get bored with
text really fast! To keep
visitors reading, it’s
essential to have images
breaking up your text
paragraphs. Don’t
overlook the importance
of a visual element, even
in blog posts that are
predominantly text-
based.

8. Aggregate awesomeness from other
sources
 Since it‘s 21st century
Another easy way to
create killer content is to
create quality content
from elsewhere. No, it’s
not stealing ... at least,
not if done properly. It’s
completely legal to
borrow content from
other sources if you’re
doing something new
with it.

9. Ads (Facebook especialy)
 One if the most important things
for a product/company is to be
seen and recognized by its target
audience. If we can play well and
specify a target audience by age
groups, for example, 25-35 years
old people like this or people like
that within a geographic area so
whatever our business is if we
know our target audience looks
like, Facebook ads are still a
creative and effective option.

10. Overvall promotion
 Having the right advertisement can really
play a huge part in your
campaign. Agencies and big
corporations are starting to disbelieve in
‘cool factors.’ Ads are supposed to be
designed as catchy, attractive, out of the
box, funny and of course, they must
convey a strong message to the public. If
any person actually stops to get a
second look, then you have succeeded
the ‘Wow Factor.‘

11. Make contestest
 Contests are another way
how to be creative and
effective, just by a simple
„photo“ contest you can
attract a lot of people. Just
by giving them simple prize
to win, viewers ratings will
jump up and it would be
totally worth it. People will
hear about our
agencies/companies and
some of them might be truly
interested in what we have
to offer.

12. Organizational Impact
 Why that is so important? When you have an effective marketing strategy,
your departments can better work together, they are all working from the
same structured plan. As an example: advertising people will talk with the
product development department to determine what message should you
send about the benefit etc.

13. TROPHY FOR BEST CAMPAIGN
 In my opinion one of the best
campaigns, was made by Apple. They
wanted to promote their back-in-time
new iPhone 6. How do they do that?
This is what they asked their selves.
They promoted it by telling that it has
an awesome camera. And they did it
through a campaign named Apple
World Gallery. They promoted photos
made by people by making giant
billboards all over the world with a
inscription on it: SHOT ON IPHONE 6.

14. Best advertising company?
 EHRMM…let me think…my favourite one is
Adam and Eve. Why? Hm, they came with new
ways of promoting H&M, but the most
avwesome move they had was with EA Sports,
when they were releasing FIFA 18 they made a
new skill-move there called El Tornato. It was so
viral around Facebook. It’s awesome

15. NIKE
 Nike had the best advertising campaign ever.
In 1988 Nike created Just Do It campaign,
because their rival Reebok was selling more
shoes than Nike. They tried to push people
beyond their limits. So when you're trying to
decide the best way to present your brand,
ask yourself what problem are you solving
for your customers. What solution does your
product or service provide?

16. Learning
 What can I learn from that agencies?
Critical thinking. The ability to think
clearly and rationally is important
whatever we choose to do. If you work in
education, research, finance,
management or the legal profession, then
critical thinking is obviously important.
But critical thinking skills are not
restricted to a particular subject area.
Being able to think well and solve
problems systematically is an asset for
any career.

17. Bang&Olufsen
 How can we forget about the famous
Danish audio-video manufacturer. Just
one word, they are awesome. Nowadays
the high-tech industry is experiencing a
furious competition, but they managed
to set their own standards, they tied
with Amazon to influence their
customers behavior. You can find B&O
showrooms everywhere in the world.
The integration of unique designs and
high quality parts are notable selling
points for them.

18. Personalized everything
 Actually, nowadays everyone wants
to personalize everything, from Coca-
Cola cans to shoes. It’s a golden
ticked to marketing success because
with too much content and new
marketing channels bombarding us,
brands are under constant pressure
to capture new customers and retain
existing ones.

19. Back to B&O
 One more moment about Bang and Olufsen. This is what they did in early
2017, they designed speakers in form of a hexagon panel, they fade into
the background of your home, you can choose what color do you want
and you can arrange them however you want.

20. Differentiation
 Content should be the foundation of
any marketing strategy. Above all,
your content should be unique – it
should stem from your unique brand
story. An effective marketing contains
all the elements of an irresistible
story: characters, challenges,
motivations, obstacles and a
conclusion also.

21. Tips :
 - Try to limit your customer's decision making to either "Yes. I'll buy." or
"No. I won't buy". Don't risk losing them by including "which one"
decisions. The more options you offer, the more likely some customers will
procrastinate and never make the decision ...causing you to lose a sale
needlessly. A strategy used by Apple
 You can demonstrate a low cost for your product or service by breaking
down the price to its lowest time increment. For example, "Enjoy all of this
for less than 5 DKK per day" (for something priced at 1825 DKK a year).
This is what we offered to TADAA!