Presentation prepared to assist small business owners in the Downtown Momence, Illinois Historic District to devise a low-cost marketing strategy in a challenging economic environment.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
This guide provides practical marketing insights on engaging with key influencers to build your brand exposure and image.
• How to identify leading bloggers, social media influencers and other digital publishers that most impact your product or service category.
• Ways to engage those influencers with content that is properly prepared to capture interest and encourage sharing.
• 9 steps to getting an influencer marketing effort started at your company.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
This guide provides practical marketing insights on engaging with key influencers to build your brand exposure and image.
• How to identify leading bloggers, social media influencers and other digital publishers that most impact your product or service category.
• Ways to engage those influencers with content that is properly prepared to capture interest and encourage sharing.
• 9 steps to getting an influencer marketing effort started at your company.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
I put together a quick PPT to show some of my knowledge base and skills outside of just sales. If you can\'t market yourself, how can you market somebody else. Feedback is welcome bright.douglas@gmail.com
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
1. Recession Marketing
Stretching Your
Promotional Pennies
in an Economic Downturn
By Lisa M. Wogan
Upper Crossing Communications
2. Highlights …
Marketing vs. Advertising
Marketing Elements
Strategy, Analysis & Plan
Promotion Types &
Local Opportunities
Internet/E-mail/Social Media
3. Presenter Background
MSM Board President/
10-year volunteer
Independent Mktg. Contractor
Marcom Coordinator –
Economic Alliance of
Kankakee County
10 years in publishing
B.A. English
4. What is Marketing?
The process by which companies
determine what products or
services may be of interest to
customers, and the strategy to
use in sales, communications
and business development.
-Principles of Marketing
5. What is Advertising?
The activity of attracting
public attention to a product
or business, as by paid
announcements in the print,
broadcast, or electronic
media.
- The American Heritage Dictionary
6. Marketing Hierarchy
Business Plan
Marketing Strategy
Annual/Monthly Promotion Plan
Advertising
7. Pelé says:
"Success is no accident.
It is hard work,
perseverance, learning,
studying, sacrifice and
most of all,
love of what you are doing
or learning to do."
8. Marketing Elements
Product Selection
Price Point
Operations (hours, policies, etc)
Building/Storefront Condition
Reputation
Employee Conduct/Grooming
Customer Service
Displays
Visual Materials, inc. logos,
brochures, business cards, menus
Promotional Activities
9. Top 5 Best Practices
Customer Focused
Marketplace Understanding
Regular v. Sporadic Attention
Consistency/Brand Integration
Targeted, Multi-channel
Promotion
10. Marketing Strategy
The marketing strategy section provides the
company's marketing strategy statement,
summarizing the key target buyer
description, competitive market segments the
company will compete in, the unique
positioning of the company and its products
compared to the competition, the reasons why
it is unique or compelling to buyers, price
strategy versus the competition, marketing
spending strategy with advertising and
promotion, and possible R&D and market
research expenditure strategies.
Source: Business Owners Toolkit www.toolkit.com
See: Marketing Strategy Checklist & Worksheet
11. Market Analysis
Determining your viability and competitive advantage
Market Research Competitor
Professional Analysis
consultants Strengths
DIY Weaknesses
Written/Phone Opportunities
Surveys Threats
Conversation
Observation
Ref. books &
sites(Claritas) See: Market Research Grid
Target Market & Projections Worksheet
Market/industry
periodicals,
association
newsletters,
local
newspapers,
etc.
12. Greenberg Development Report
Downtown Momence Market Analysis
SWOT
Market niche opportunities &
recommendations
Building/environmental assessment
Demographic information
Trade area definition
Available at MSM office & library
13. Formulating a Promotion Plan
Logical outgrowth of short- and long-
term company objectives and your
marketing strategy
Breakdown of each marketing event or
action planned to increase sales
Organized by month, quarter or year
Specify: Timing, goals & objectives,
marketing channel, cost, probability
of effectiveness
See: Marketing Plan Worksheet &
Monthly Marketing Calendar
14. Timing Your Promotions
Considering conflicts and synergies to
get biggest bang for your buck!
Internal Events (anniversaries, budget
cycle, new products, etc.)
External Events (elections, sports, local
community celebrations &
social activities)
Seasonal Cycles
Major Holidays
Major Industry Events
Major Competitor Activities
Supplier Events
Major Prospect &
Customer Activities
Source: www.frugalmarketing.com
15. Types of Promotion
Displays/Signage
Marketing Collateral, e.g.
brochures, flyers
Referrals
Expos/Trade Shows
Event Sponsorship
Association membership
Strategic Partnering/
Cross-promotion
Advertising (media and direct)
Internet/e-mail
16. Association Membership
Main Street Momence
Momence Chamber of Commerce
Bradley-Bourbonnais Regional
Chamber of Commerce
Economic Alliance of
Kankakee County
National Federation of
Independent Business
Industry-specific groups
17. Member Benefits
Discounts
Ribbon cuttings
List/information sharing
Newsletter receipt/exposure
Networking
Political advocacy
18. Local Advertising Channels
Momence Progress-Reporter
Herald Country Market
Daily Journal
Russell Publications
Radio: WVLI, WKCC, WONU, WGFA, WRXQ, WKAN,
WIVR, etc.
Directories: yellow pages, Home Pages
Church bulletins
H.S. yearbook and sports programs
MYSA team sponsorship/signage
Glad Fest float sponsorship
Momence Chamber of Commerce community booklet
19. Channel Selection
Seven factors by which different media outlets
can be assessed in order to build product
awareness, create interest, provide
information, stimulate demand and reinforce
the brand via paid advertising include:
Creative Options
Creative Cost
Market Reach of Media
Message Placement Cost
Length of Exposure
Advertising Clutter
Response Tracking
Source: www.knowthis.com
21. Earned Media Exposure
Be Newsworthy!
Substantial giveaways
Company hires, new products, new
location, etc.
Unique in-store promotions/contests
Co-operative promotions
Sharing expertise
Charitable outreach
Civic board membership
Unique personal experiences
Be on trend
25. Internet Promotion
Channel Benefits
Relatively low cost or FREE
Fosters customer interaction
Grows brand/store loyalty
Eases/speeds communication
Breaks down traditional media
barriers
26. Who’s on the Internet?
74% of U.S. adults use the internet! Rates
are steady across community type and racial
and ethnic lines, increasing with
educational attainment and household income.
83% of those with a household income of
50-75K, and 87% of those with some post-high
school education use the internet.
70% of those 50-64 use the internet.
Source: Pew Research Center, 12/2009
27. Types of Internet Promotion
Websites/blogs (Blogger, WordPress)
E-mail marketing (Constant Contact,
Mail Chimp, iContact)
Reference/mapping sites (Google Local,
Google Street Maps, Insider Pages,
Manta, Yelp, City Squares, Four Square)
Community websites/blogs
(I-57 Life/Best Bites)
Social Media (Facebook, Twitter,
YouTube, LinkedIn, etc.)
Paid Advertising
28. Social media’s for kids, right?
Facebook and Twitter
boasted triple-digit growth
in 2009, with social
networking now accounting
for 11% of all time
spent online!
Source: The Neilsen Co.
29. Facebook User Breakdown
As of February,
Facebook had 400
million users
worldwide.
Depending on the
day, it is the most
visited site in the
United States. The
average user spends
more than 55
minutes per day on
Facebook. According
to Neilsen,
Facebook reaches
56% of the active
U.S. Internet
universe.
Source: Ken Burbary
30. Facebooking Downtown!
Sensei Steve’s Karate
Our Savior Lutheran Church
Stage Door Sweet Shoppe
Kanga Roof
China Wok
Momence Fire Protection District
Marcotte’s
Bordertown Pub
31.
32.
33. How much do I spend?
Rule of thumb:
20% of resources –
budget and time –
should be spent on
marketing.
34. Ad/Promo Budget
Counselors to America's Small
Business (SCORE) and the U.S.
Small Business Administration
(SBA) define the variable for a
proper advertising and promotion
budget to be between 2% and 10%
of sales.
Most small businesses (less than
$5 million gross revenue) should
shoot for at least 7-8% of gross
sales.
35. SCORE says:
"Often, small businesses estimate
their sales revenue, cost-of-goods,
overhead and salaries and then gross
profit. Anything left is considered
available funds for marketing
support. That's not such a good idea.
If you are the new competitor in the
marketplace, you will have to spend
more aggressively to establish your
market share objective."
36. David Packard said:
“Marketing is too important to be
left to the marketing department.”
“Take risks. Ask big questions.
Don't be afraid to make mistakes;
if you don't make mistakes,
you're not reaching far enough.”
37. Resources
National Main Street Center - National Trust for Historic
Preservation http://www.preservationnation.org/main-street/
U.S. Small Business Administration http://www.sba.gov/
SCORE – Counselors to America’s Small Business
http://www.score.org
Nielsen Claritas SiteReports www.claritas.com
Crain’s Chicago Business – Enterprise City blog
http://www.chicagobusiness.com/
Duct Tape Marketing ducttapemarketing.com
Small Business Trends http://smallbiztrends.com
NetMBA Business Knowledge Center www.netmba.com
Pew Internet & American Life Project www.pewinternet.org
www.morebusiness.com
www.mplans.com
www.knowthis.com
www.creativebusiness.com
www.allbusiness.com
Main Street Momence
103 N. Dixie Hwy. 815-472-3861 mainstreetmomence@sbcglobal.net
KCC Small Business Development Center (Ken Crite) 815-802-8222