I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time.
6. 2. The fundamental principles of
marketing & communication have &
will remain the same forever.
7. Appeal to the basic human instincts -
they have remained unchanged for eons
and will not change.
8. ‘It is fashionable to talk about changing man. A
communicator must be concerned with unchanging
man, with his obsessive drive to survive, to be
admired, to succeed, to love, to take care of his own’.
~ Bill Bernbach, advertising legend, founder DDB
43. It may well be that creativity is the
last unfair advantage we're legally
allowed to take over our competitors.
~ Bill Bernbach, advertising legend, founder DDB
44. So what does all this mean for management
students?
• Marketing will continue to play a pivotal role in building brands; a grasp of
communication basics will be to your advantage
• Great opportunities ahead to create products & services for the digital age
- empathy, analytical skills, creativity will come into play
• New practice areas like Design Thinking, Digital Advisory, User Acquisition
& Growth have emerged seeking talented minds
45. Thank you & all the best!
@bhatnaturally
LSBHAT@GMAIL.COM