Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...Clayton Wehner
A presentation delivered to the Public Libraries Western Australia conference in September 2017. Tips on how to market the library in a world where the individual is targeted by up to 10,000 marketing messages every day.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Marketing tips for small business ownersJerome Brown
These are some marketing tips for small and medium sized business owners. These are some of the marketing strategies for small businesses that Common Cents Consulting LLC uses to help business owners. Contact us at (219)228-1372 or visit us online at www.letsmakedollars.com. Email us at commoncentsconsultingllc@gmail.com
If you’re a content marketer entrenched in the battle for clicks, views, likes, downloads, leads and dollars, you already know it’s
tough out there.You’re not just fighting off your competitors; you’re fighting against short attention spans in a world filled with
distractions
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...Clayton Wehner
A presentation delivered to the Public Libraries Western Australia conference in September 2017. Tips on how to market the library in a world where the individual is targeted by up to 10,000 marketing messages every day.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Marketing tips for small business ownersJerome Brown
These are some marketing tips for small and medium sized business owners. These are some of the marketing strategies for small businesses that Common Cents Consulting LLC uses to help business owners. Contact us at (219)228-1372 or visit us online at www.letsmakedollars.com. Email us at commoncentsconsultingllc@gmail.com
If you’re a content marketer entrenched in the battle for clicks, views, likes, downloads, leads and dollars, you already know it’s
tough out there.You’re not just fighting off your competitors; you’re fighting against short attention spans in a world filled with
distractions
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Geen aangifte inkomstenbelasting voor niet-inwoners van Nederland of werknemers met de 30%-regeling door middel van 13e payroll run,
No individual income tax returns for non-resident employees or employees with the 30%-ruling.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
11. Case Study
Before 451 Marketing:
Website was simply an “online
brochure”
Leads received from website = ZERO
Minimal positive press
Web traffic = 4,500 visitors/month
11
12. 451 Marketing Approach:
• Search (paid and natural) marketing
• Public relations
• Search-leveraged public relations
• Social media marketing
• Content development
12
13. 451 Marketing Approach (continued):
• Setup (in)efficient frontiers Blog
• http://inefficientfrontiers.wordpress.com/
• Created LinkedIn Group “New England CFO’s”
• setup Facebook recruiting page
• Pitched firm’s thought leaders to targeted media
outlets
• Began paid online campaign
• Distributed search-optimized press releases
• Distributed content through social media channels
13
14. Results:
• Blog receives almost 2,000 visitors/month
• Website traffic almost doubled
• Tremendous media coverage!
• The Boston Globe, BusinessWeek, Boston
Business Journal, New York Times, Forbes
& many others
• 1st page search results for their top 20+
keywords.
14
15. Results (continued):
• 2008 Q4 was one of their best for new
business engagements
• Over $2 Million in business during
December and January
• 15-30 leads/mo. through website
15
16. Consultec Moving Notice
Attention-worthy & fun!
A “keepsake” vs. a throw-away
Rave reviews & lots of buzz
16
17. Samsung Telus Campaign
“Experience” vs. advertising
Activated both traditional media
& word-of-mouth buzz
17
19. Website/blog
• Encourage/facilitate sharing with social bookmark links
(Digg, Tweet, Buzz, etc.)
• Start blogging!
• Create & share content (posterous.com is a great, easy tool
for this!)
• Is your customer base always on the road? Make sure your
website/blog is optimized for mobile devices.
• Offer >1 way to connect (RSS, social profiles, mobile alerts,
etc.)
19
20. Video, audio & other media
• Experiment with video press releases (don’t replace text,
just add video).
• Create shareable, shareworthy content—not just about your
product/service (that’s just an ad!), but about relevant topics your
customers care about.
• Make great decks? Share them on Slideshare and/or Scribd.com.
• Experiment with live video via sites like uStream.tv or Qik on a cell
phone.
• Make sure all your videos and media are embeddable and
shareable.
20
21. Social Networks
• Identify existing communities, social networks, and forums that will
be interested in your product / service—and build relationships on
their turf.
• Start a community group on Facebook, Ning, MySpace or LinkedIn.
• Use Twitter as a way to show your company’s personality, find and
connect with potential and existing customers and fans, and
engage them in conversation.
• Experiment with Flickr and/or YouTube groups to build media for
specific events.
• Find bloggers and podcasters whose work you admire, and engage
them in an authentic, relevant way.
21
22. Monitoring (aka “listening”)
• Use conversation monitoring tools to glean how people are talking
about your product/service/brand.
• Search Twitter for customer insights on your product, competitors,
and industry.
• Look beyond traffic volume. Where are people are coming from
and what are they responding to?
• Track your inbound links and when they come from blogs, be sure
to comment on a few posts and build a relationship with the
blogger.
• Turn complaints and negative posts into victories by genuinely
addressing the issues and grievances in a public forum.
22
23. Foursquare & Location-Based Services
• Is your business on Foursquare? It should be.
• Engage with the people who “check in.” Reward them
with special offers, coupons, badges, “shout outs”
etc.
• Consider running a campaign via Gowalla or SCVNGR.
23