This topic is talking about stimulation marketing which is a form of marketing tools that involves the task of transforming no demand into positive demands so this ways or method are important and useful for reinforcing the market and making consumers to come to you for your goods and also for you to know what your buyers need.This is a tool that creates environment where need is felt. it helps in choosing,designing and delivering value.
Scope of Business Research, Business research methods, Meaning of business research, Scope of business research, Production management, Personnel management, Marketing management, Financial management, materials management, General management, Banking management.
Subscribe to Vision Academy for Video Assistance
https://www.youtube.com/channel/UCjzpit_cXjdnzER_165mIiw
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
Scope of Business Research, Business research methods, Meaning of business research, Scope of business research, Production management, Personnel management, Marketing management, Financial management, materials management, General management, Banking management.
Subscribe to Vision Academy for Video Assistance
https://www.youtube.com/channel/UCjzpit_cXjdnzER_165mIiw
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
52 Types of Marketing Strategies to help you build awareness and attract new customers. If anyone is looking for social media marketing strategies and tactics.
52 Types of Marketing Strategies
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.
Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
52 Types of Marketing Strategies to help you build awareness and attract new customers. If anyone is looking for social media marketing strategies and tactics.
52 Types of Marketing Strategies
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.
Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. MEKOWULU FAVOUR CHIMDIOGO KBS BA 52. MARKETING
MANAGEMENT
EXAMPLE STIMULATING MARKETING.
INTRODUCTION
The definition of ‘stimulus' according to the Merriam-Webster online dictionary:
'Something that rouses or incites to activity: as a: incentive b: stimulant 1 c: an agent
(as an environmental change) that directly influences the activity of a living organism
or one of its parts (as by exciting a sensory organ or evoking muscular contraction or
glandular secretion).
Stimulating marketing therefore, is the process and methods employed in stirring the
desire for purchase or demand in customers
There are several methods used in stimulating marketing.
In order for businesses to win market share and stay relevant they need to consider
many types of marketing strategies. Each marketing strategy can communicate to a
target market the benefits and features of a product.
Marketing strategies can also communicate an overall value to their customers. In
many cases, this is the core of building equity or good will in your target markets.
Apple, for example, has invested in creating commercials for television, billboards,
and magazines that showcase their products in such a way that their customers feel an
affinity towards Apple’s products.
• Cause Marketing
Finding a causes both your customers and your company cares about can create
magic for your business. This requires internal knowledge about what your
organisation cares about and who they want to help in the world. A good example of
this is Toms Shoes. Instead of doing the traditional “buy one get one free” promotion,
Toms built a strong customer following and reputation for giving back by giving
2. away a free pair of shoes to someone in need for every shoe purchase made by their
customers.
• Close Range Marketing (CRM)
Use Wifi or bluetooth to send promotional messages of their products and services to
their customers’ smartphones and tablets at close proximity. Close Range Marketing
is also known as Proximity Marketing.
• Relationship Marketing
Many companies focus on building relationships with their customers instead of
always exclusive trying to sell them something (transactional marketing). Customers
who love your brand more will also spend more money with your brand. Many
traditional retailers have found this to be true. Walgreens has seen that customers
who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six
times more than the average customer that only buys in their store.
• Transactional Marketing
Driving sales can be challenging, especially for retailers that have to consistently sell
products in high volume to consumers. In order to stay with the demands of
investors, retailers have to encourage consumers to buy using coupons, discounts,
liquidations, and sales events. High volume big-box retailers like Target are
3. constantly running promotional events in order to get interested consumers into their
stores.
• Scarcity Marketing
In some markets it’s important to control how much product is available at one time.
In many cases this is done because of the difficulty of acquiring raw materials or
higher quality of the product. A company may choose to make their products
accessible to only a few customers. Rolls-Royce’s release of their Chinese edition car
called Phantom sold quickly. While the cost of the car was higher than most cars the
scarcity drove the desire and the price.
• Word-of-mouth-Marketing-2
Word-of-mouth Marketing is the passing of information from person to person by
oral communication. Customers are very excited to share with the world the brands
they love. Many consumers find meaning in sharing stories of their favorite products
and services. Word of Mouth is one of the ancient ways people learned about what to
purchase. Modern marketers have learned how to create authentic word of mouth for
their companies and the products they represent.
• Call to Action (CTA) Marketing
CTA Marketing refers to methods of converting web traffic into leads or sales on
websites using text, graphics, or other elements of web design. Conversion strategies
help improve the percentage of online visitors who become customers or who join
the mailing list.
• Viral Marketing
Cult Brand marketers are constantly creating new business ideas that keep their
products in the heart and minds of the global consumer. Each time a new product is
4. created, customers have to be given a reason to dream about their future purchase.
Sometimes marketers of Cult Brands hit on something so great that people can’t help
but share with others. Getting your customers talking about your products and
services is very important to growing awareness for your business.
• Diversity Marketing
Develop a customized marketing plan by analyzing different customer segments
based on cultural differences including tastes, expectations, beliefs, world views, and
specific needs.
• Undercover Marketing
Sometimes not telling everyone everything can become a great source of buzz. Think
of a movie trailer that got you very excited to go see the movie. While not showing
all the aspects of the movie, the advertiser can create enough intrigue to drive
viewers to want to see more.
• Mass Marketing
5. Major corporations need to drive large numbers of purchasing of their products in
order to survive and grow. While mass marketing may seem like a shotgun approach
to marketing this is far from the truth. Big businesses spend big money in
understanding big data–thats a lot of bigs!) This gives them an insight to where to
place media for their potential national customers who buy their products and
services. Walmart is an example of an effective mass market retailer. As the number
one retailer in the world, they are very smart about their mass marketing efforts, often
giving their customers a feeling of locality and warmth
• Seasonal Marketing
Seasonal events offers a great way to meet new consumers. Sometimes these events
can be actual changes of weather or national holidays. For a retailer like Hallmark,
Valentine’s Day represents a large portion of their business. By tuning into the
various seasons that are important to your customers you can become more relevant
in their lives.
• PR Marketing
One of the most important marketing strategies is public relations. Many effective
marketers work with the media to bring awareness to their products and the benefits
6. their products offer. Also, in many cases where things go wrong, a good PR
marketing strategy is vital. When Apple’s founder Steve Jobs was alive, Apple held a
major press conference to announce every new product. This tradition is now
continued by their new Apple CEO and CMO.
• Online Marketing
As commerce has propagated to the Internet, a new form of marketing has emerged.
From online banners to those annoying pop ups, online marketers have attempted to
get their customers attention any way they can. Most online strategic marketing
efforts today are a mix of growth hacking strategies ( A/B testing taken to the max)
and a variety of awareness tactics that drive attention. A very effective online
marketer is the insurance company Geico who simply asks their users to enter their
zip code for an instant quote on a better savings.
• Email Marketing
As soon as customers migrated into the online world, Internet marketers have
attempted to collect and organize emails for potential prospects. Many business-to-
business marketers depend on email marketing as a primary way to connect with
customers. At industry tradeshows, IBM consultants can often be seen exchanging
email information with their prospects.
• Evangelism Marketing
Develop raving fan customers (what we call Brand Lovers) who become advocates of
your brand or product, and who represent the brand as if it was part of their own
identity.
• Offline Marketing
With mass adoption of the Internet, many companies are finding new ways of
integrating offline marketing with new technologies to create more engaging
customer experiences. The Coca-Cola company has create vending machines that
7. invite customers to hug them. This continues to tie the Coca-Cola brand to the core
emotion of happiness, but also invite customers to experience the real product offline.
• Outbound Marketing
Sometimes it’s important for companies to let their potential customers know they
exist. By developing a list of prospects a company can begin to reach out to their
individual target groups in order to find new customers. When Microsoft was selling
their accounting software they often used outbound marketing to identify potential
targets before trying to call the companies for an in-person meeting.
• Direct Marketing
Communicate directly with customers and prospects through mail, email, texts, fliers
and other promotional material.
• Inbound Marketing
Companies often have customers calling them for various reasons. This can present a
great opportunity to sell customers additional products and services they currently
don’t have. When business customers call to check their balances, the business bank
Chase often takes the opportunity to ask if they are interest in a credit line, a 401 k
plan, or a variety of other services the bank offers.
• Freebie Marketing
Promote free give aways or sell your products and services sold at low rates to boost
the sales of other related products or services.
• Newsletter Marketing
A fun way to promote a business is to write a newsletter that highlights some of the
newsworthy things that have happened for the organization. The Motley Fool have
been sharing their investment insights with their community for many years. These
newsletters create a sense of inclusion and participation with their members and has
provided a key driver for their incredible growth.
8. • Article Marketing
In industries where expertise is highly valued, articles can offer a powerful tool to
showcase your knowledge and expertise. Some innovations are shared in the form of
articles or white papers where technical information needs to be convey to
specialized buyers. Amazon.com has dedicated part of their site for white papers on
technical know-how on cloud computing. This is a very sophisticated form of
marketing for specialized buyers.
• Content Marketing
Write and publish content to educate potential customers about your products and
services. For the appropriate businesses, this can be an effective means of influencing
them without using direct selling methods.
• Event Marketing
Creating events is a great way to drive sales. Customers often need a reason to shop
and events can often offer the perfect reason. Macy’s Thanksgiving Day Parade has
become part of American culture by connecting two events together that consumers
love: Thanksgiving and shopping.
10. • 26.Article Marketing
In industries where expertise is highly valued, articles can offer a powerful tool to
showcase your knowledge and expertise. Some innovations are shared in the form of
articles or white papers where technical information needs to be convey to
specialized buyers. Amazon.com has dedicated part of their site for white papers on
technical know-how on cloud computing. This is a very sophisticated form of
marketing for specialized buyers.
• 27. Content Marketing
Write and publish content to educate potential customers about your products and
services. For the appropriate businesses, this can be an effective means of influencing
them without using direct selling methods.
11. • 28. Tradeshow Marketing
Many products have to be experienced to be bought. There are very few customers
that will buy a new automobile without doing a great deal of research and test-driving
the car first. Tradeshows are industry gatherings where customers are invited to come
sample all that the industry has to offer. To introduce their new lines of products,
Ford Motor Company spends a great deal of time setting up and operating their booth
at the international consumer auto shows each year. These auto trade shows give
reporters and consumers a chance to experience cars first hand.
• 29. Search Marketing
These days, when consumers have questions they often don’t ask their friends; they
go straight for Google. In fact, Google is so good at answering our questions that
millions of people daily search for their answers on this leading Internet search site.
One does not have to look far to see the power of search marketing. Google has
shaped the industry for many years now and has helped hundred of retailers grow
12. their businesses. While many businesses used to advertise in their local yellow pages,
as less and less consumer consult their local physical directory, this channel becomes
increasingly less effective each year.
• 30. Niche Marketing
Finding a niche and filling it could be described as the secret recipe for growth in
over-crowded marketplaces. Take the shoe business, for example. There is a great
demand for shoes in the world and so many top companies have evolved to satisfy
most of the immediate shoe needs in the marketplace. The shoe space might seem
crowded, but shoe manufacturing company Vans noticed an underserved customer:
the skater. By focusing on this niche market Vans has developed a thriving business.
• 31. Drip Marketing
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set
of messages to customers or prospects over time. These messages often take the form
of email marketing, although other media outlets can also be used as well.
• 32. Community Marketing
Engage an audience of existing customers in an active dialogue, speaking to the
needs and wants of this particular customer group. Instead of focusing on generating
the next transaction, community marketing promotes greater loyalty and higher levels
of engagement within an existing brand community. Learn how to build brand
communities here. Community marketing can also lead to word of mouth marketing.
• Social Media Marketing
Social media sites like Facebook and Twitter offer a unique opportunity for savvy
businesses willing to invest in customer engagement. Social media marketing is still
in its infancy but is growing up rather quickly. Companies like Southwest Airlines
have departments of over 30 people whose primary responsibility is to actively
engage with customers on social media.
13. • 33. Cross-Media Marketing
Provide customers information through multiple channels like email, physical mail,
websites, and print and online advertisements to cross promote your products and
services.
• 34. B2B Marketing
Business-to-business marketing is a marketing practice of individuals or
organizations (including commercial businesses, governments, and other
institutions). It allows businesses to sell products or services to other companies or
organizations that in turn resell the same products or services, use them to augment
their own products or services, or use them to support their internal operations.
International Business Machines is a well known B2B marketer. IBM’s business has
grown because taking a very intelligent approach at marketing their products to other
business and governments around the world.
• 36. Search Marketing
These days, when consumers have questions they often don’t ask their friends; they
go straight for Google. In fact, Google is so good at answering our questions that
millions of people daily search for their answers on this leading Internet search site.
One does not have to look far to see the power of search marketing. Google has
shaped the industry for many years now and has helped hundred of retailers grow
their businesses. While many businesses used to advertise in their local yellow pages,
as less and less consumer consult their local physical directory, this channel becomes
increasingly less effective each year.
• 37. Promotional Marketing
Promotional marketing is a business marketing strategy designed to stimulate a
customer to take action towards a buying decision. Promotional marketing is a
technique that includes various incentives to buy, such as:
14. • Contests: We all enjoy winning something for free. Contests offer an attractive
marketing vehicle for small business to acquire new clients and create awareness.
• Coupons: According to CMS, a leading coupon processing agent, marketers
issued 302 billion coupons in 2007, a 6% increase over the previous year. Over
76% of the population use coupons, according to the Promotion Marketing
Association (PMA) Coupon Council. Coupons still work and provide an
affordable marketing strategy for small business.
• Sampling: Try before you buy. Giving away product might appear profit-limiting,
but consider how giving your customers a small taste can lead to a big purchase.
Retail genius Publix supermarkets share samples of their award-winning key lime
pie not because people question the goodness of the pie but to get their customers
to buy more.
• 38. Ambush Marketing
Advertiser use this marketing strategy to associate with specific events and brands
without paying sponsorship fees. This allows the business to capitalize on these
events or leverage the brand equity of the other business, which has the potential
effect of loweringthe value of the original event.
15. • 37. Database Marketing
Database Marketing is a form of direct marketing using databases of customers or
potential customers to generate personalized messages in order to promote a product
or service for marketing purposes. The method of communication can be any
addressable medium, as in direct marketing.The distinction between direct marketing
and database marketing stems primarily from the attention paid to the analysis of
data. Database marketing emphasizes the use of statistical techniques to develop
models of customer behavior, which are then used to select customers for
communications. As a consequence, database marketers also tend to be heavy users
of data warehouses, because having a greater amount of data about customers
increase the likelihood that a more accurate model can be built.
There are two main types of marketing databases: (1) consumer databases and (2)
business databases. Consumer databases are primarily geared towards companies that
sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business
marketing databases are often much more advanced in the information that they can
provide. This is mainly because business databases aren’t restricted by the same privacy
laws as consumer databases.
• Personalized Marketing
Personalized marketing (also called personalization, and sometimes called one-to-one
marketing) is an extreme form of product differentiation. Whereas product
differentiation tries to differentiate a product from competing ones, personalization
tries to make a unique product offering for each customer. Nike ID is a popular brand
that has developed a strong business around this personalization marketing concept.
16. • 38. Affinity Marketing
Create strategic partnerships that are mutually beneficial by forming alliances with
complementary brands. Also known as partnership marketing, with this strategy, one
brands generates sales while the other creates new customers and builds brand
awareness.
• 39. Cult-tural Marketing
The proposition of cult marketing holds reign upon the notion that a way to
convert—ahem, excite … OK, convert—consumers is by using timeless human
behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more
permission-, buzz- and one-to-one-based than “a central ideology with a parallel
social universe rich with customs.” Cult marketing is a bright spot in the list of
newfangled marketing templates, one that applies timeless social-science principles
in a powerful way. To the list of newfangled marketing buzzwords, let’s add the term
cult.
17. • 40. Humanistic Marketing
Human needs are “a state of felt deprivation.” They distinguish between physical
needs (food, shelter, safety, clothing), social needs (belonging and affection), and
individual needs (knowledge, self-expression). Needs are a relatively narrow set of
non-cultural states of felt deprivation.
• 41. Guerrilla Marketing
Grass root, untraditional, and low-budget methods that found involve creativity, big
crowds of people, and the element of surprise to market or promote a product,
service, brand, event, or new launch.
• 42. Brand Lover Marketing
Brand Lover Marketing is a marketing concept that is intended to replace the idea of
traditional brand marketing. Brands are running out of juice and Brand Lovers are
what is needed to rescue brands. But what builds loyalty that goes beyond reason?
What makes a truly great brand stand out? Brand Lovers bring brands to life. For a
brand to elevate itself into the “Cult Brand” category, it has to give customers a
feeling of belonging while generating strong feelings of love for its customers.
Creating loyalty beyond reason requires emotional connections that generate the
highest levels of love and a sense of belonging for your brand.