Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time.
Young Marketers Elite 3_Assignment 20.1 - PRhonvongphu
Tuần này anh sẽ handle PR Session. Bên dưới là bài tập & nhóm nhé.
1. Liệt kê giúp anh 30 popular PR tactics với định nghĩa cụ thể từng tactic. (30%)
2. Liệt kê những metrics để đánh giá hiệu quả của PR campaign. (25%)
3. Định nghĩa thế nào là PR Stunt. Cho 3 ví dụ. (45%)
DS Nhóm:
Nhóm 1: Đình Giang + Thiên Vân + Thanh Vy + Văn Hiển
Nhóm 2: Hồng Phong + Khánh Thy + Minh Thông + Tường Vy
Nhóm 3: Hậu Huỳnh + Trường Liêm + Ngọc Khánh + Đức Hiệp
Nhóm 4: Nhật Minh + Thanh Thùy + Thanh An + Ái Lâm + Kỳ Vỹ
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time.
Young Marketers Elite 3_Assignment 20.1 - PRhonvongphu
Tuần này anh sẽ handle PR Session. Bên dưới là bài tập & nhóm nhé.
1. Liệt kê giúp anh 30 popular PR tactics với định nghĩa cụ thể từng tactic. (30%)
2. Liệt kê những metrics để đánh giá hiệu quả của PR campaign. (25%)
3. Định nghĩa thế nào là PR Stunt. Cho 3 ví dụ. (45%)
DS Nhóm:
Nhóm 1: Đình Giang + Thiên Vân + Thanh Vy + Văn Hiển
Nhóm 2: Hồng Phong + Khánh Thy + Minh Thông + Tường Vy
Nhóm 3: Hậu Huỳnh + Trường Liêm + Ngọc Khánh + Đức Hiệp
Nhóm 4: Nhật Minh + Thanh Thùy + Thanh An + Ái Lâm + Kỳ Vỹ
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Dr. Mathew McDougall, Founder and CEO of Digital Jungle will outline 20 useful considerations when planning a Chinese focused social media program. The per-commencement phase of a social media program is often forgotten or ill conceived thus leading to ineffective outcomes. His talk will introduce the ideas of: 1. Story telling 2. Using research to determine audience segmentation 2. Understanding what metrics make sense to track 3. Liking, Sharing and Engaging.
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
Webinar strategies to get new clients as a freelancerMariana Pimenta
I will share my strategies to get (and keep) new clients.
xx
I'm the Founder of BeDigitalBeFree, Inspiring Careers Podcast and LinkedEnglish. A Digital Nomad Mom.
My mission is to help inspire more and more people to find the work that sets them free, like I did. I help them build a Digital version of what they do so they can work from anywhere.
I'm a certified international Career Coach with a strong entrepreneurial and commercial background. I have taught, trained and coached hundreds of professionals from all over the world. As a digital nomad mom, I've lived in several countries enjoying the freedom of being digital.
Presentation on creativity and innovation presented at the NHC Summit 2013.
The presentation covers what creativity is, why its invaluable to business, how you find it, how you encourage it and how a creative workforce can help you both stand out from the crowd and save money.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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3. WHO I AM
HO CONG HOAI PHUONG
• Mechatronics engineer based Advertising planner
• Master of marketing- Solvay Business School
• 7 years of experience (BP, LOWE, Dentsu network…)
• My Client: ASUS, Honda, Vinamilk, Kinh Đô, Sapporo,
Toshiba, Abbott, Gấu Đỏ, Vietnamobile, Romano…
• I love football, playing with my son and advertising
4. WHAT I DO FOR LIVING
STRATEGIC PLANNING MANAGER
@ DENTSU ALPHA
• Understand what is really going on outside my office
(brand, people, culture…)
• Identify the fundamental problem/opportunity to liberate
my clients potential
• Stimulate, encourage & inspire my creative colleagues
to make better and more effective creative solutions
5. WHY I AM HERE
I LOVE TO SHARE
• I do
• I think
• Then I share
6. WHAT IS EFFECTIVENESS
IN ADVERTISING?
DEFINED PROBLEM WAS SOLVED
BUT BEFORE THIS,
IT HAS TO BE WATCHED, HEARD, READ,
INTERACTED, PARTICIPATED…
7. YOU WANTS
THEIR ATTENTION.
ME TOO!
More ads can be transmitted to a
consumer than the consumer can process,
the consumer's attention becomes the
scarce resource to be allocated.
12. MEDIA CHALLENGE
• People attention is scared
• More and more things are interesting than our works
• Consumer’s media is fragmented
• People can control their media and use them the way
they want
13. THE INDUSTRY BIGGEST ENEMY IS
EVERYTHING.
FROM MOVIE, POP STARS, NEW
PHOTO SHOOTING TREND, PSY TO
SMALL FACEBOOK STATUS
14. 7 HABITS OF EFFECTIVE
ADVERTISING TO GET
PEOPLE ATTENTION
1. We create a movement, not an ad
2. Brand needs a position in people life
3. Being interesting then different
4. TVC isn’t dead and internet is good friend
5. Digital fulfills demand
6. Publicity stunts go viral
7. Brand creates new medium
21. RIES AND TROUT WERE WRONG
MOTHER DIDN’T CARE MUCH ABOUT
THE WORLD OF “CLEAN” OR “WHITE”
22. “The brand idea is based on the
belief that when kids are developing
and learning they will sometimes get
dirty, and some parents worry about
this. DIG can free mothers from the
worry by taking care of the dirt. In
other words; the dirt goes, but the
learning stay”
Rohit Jawa, Regional Category Vice
President – Laundry, represents
South Asia and Southeast Asia on
the DIG Global Brand Team
23. MORE THAN A
MESSAGE OR
PROMISE, BRAND
SHOULD DO AND PLAY
A MEANINGFUL ROLE IN
CONSUMER’S LIFE
26. “NOBODY READS ADS. PEOPLE
READ WHAT THEY WANT TO READ
AND SOMETIMES IT’S AN AD”
HOWARD LUCK GOSSAGE
27. CHALLENGING WISDOM FROM REAL DATA
• BRANDS DON’T HAVE EXCLUSIVE IMAGE ATTRIBUTES
• BRANDS DON’T ATTRACT DIFFERENT KINDS OF USERS.
• PEOPLE DON’T THINK BRANDS ARE UNIQUE OR DIFFERENT
• PEOPLE DON’T REGARD EVALUATING BRANDS AS VERY IMPORTANT
SOURCE: HOW BRANDS GROW - BYRON SHARP
28. “We in advertising tend to start with our message and work outward. We are spending
too much time on what we want to say, rather than what people want to hear. Maybe
we should flip the traditional planning process. From message-out planning to audience-
back strategy. Dispense with propositions and focus on more thoroughly understanding
what people are into.”
LAWRENCE GREEN, ‘IN SEARCH OF THE NEW CREATIVE IDEA’, CAMPAIGN 28TH SEPTEMBER 2007
46. “We are not in the business of supporting
a media industry, we are in the business of
connecting with customers”
TREVOR EDWARDS, VICE PRESIDENT, GLOBAL
BRAND AND CATEGORY MANAGEMENT, NIKE