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Sample Sally
• Head of Human Resources
• Worked at the same company for 10 years; worked her way up from
HR Associate
• Married with 2 children (10 and 8)
• Skews female
• Age 30-45
• Dual HH Income: $140,000
• Suburban
• Calm demeanor
• Probably has an assistant screening calls
• Asks to receive collateral mailed/printed
1
2
3
4
Sample Sally
• Keep employees happy and turnover low
• Support legal and finance teams
• Getting everything done with a small staff
• Rolling out changes to the entire company
• Make it easy to manage all employee data in one place
• Integrate with legal and finance teams’ systems
5
6
7
Sample Sally
• “It’s been difficult getting company-wide adoption of new
technologies in the past.”
• “I don’t have time to train new employees on a million different
databases and platforms.”
• “I’ve had to deal with so many painful integrations with other
departments’ databases and software.”
• I’m worried I’ll lose data transitioning to a new system.
• I don’t want to have to train the entire company on how to use a new
system.
8
9
Sample Sally
• Integrated HR Database Management
• We give you an intuitive database that integrates with your existing
software and platforms, and lifetime training to help new employees
get up to speed quickly.
10
11

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Buyer persona template

  • 1. Sample Sally • Head of Human Resources • Worked at the same company for 10 years; worked her way up from HR Associate • Married with 2 children (10 and 8) • Skews female • Age 30-45 • Dual HH Income: $140,000 • Suburban • Calm demeanor • Probably has an assistant screening calls • Asks to receive collateral mailed/printed 1 2 3 4
  • 2. Sample Sally • Keep employees happy and turnover low • Support legal and finance teams • Getting everything done with a small staff • Rolling out changes to the entire company • Make it easy to manage all employee data in one place • Integrate with legal and finance teams’ systems 5 6 7
  • 3. Sample Sally • “It’s been difficult getting company-wide adoption of new technologies in the past.” • “I don’t have time to train new employees on a million different databases and platforms.” • “I’ve had to deal with so many painful integrations with other departments’ databases and software.” • I’m worried I’ll lose data transitioning to a new system. • I don’t want to have to train the entire company on how to use a new system. 8 9
  • 4. Sample Sally • Integrated HR Database Management • We give you an intuitive database that integrates with your existing software and platforms, and lifetime training to help new employees get up to speed quickly. 10 11